Remove 2016 Remove Journalism Remove Pitching
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Behind the Headlines 2016: A Year in Review

Cision

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. “Never assume you have all the answers” – Nick Gourevitch.

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Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.

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How The Los Angeles Times Decides Which Stories Have Star Power

Cision

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Marc agrees.

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214
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Free Report! What’s the State of the Media?

Cision

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

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Behind the Headlines With Sharon Ward Keeble

Cision

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

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8 Ways to Make Your Press Release More Effective

Cision

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. And you could also cite statistics from your testing when pitching to a journalist or influencer to substantiate how this will be high interest to their readers. ” 4.

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