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This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Below are some of the biggest themes and my favorite quotations from this year!
The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.
In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day.
Dieter Bohn (@backlon) February 2, 2016. ಠ_ಠ (@MikeIsaac) February 2, 2016. Arik Hesseldahl (@ahess247) February 2, 2016. But language geek that I am, I latched onto the words some articles used to describe the technology: “mixed reality” Ahhh, reality used to be so – um, real – and much simpler.
What’s more, media credibility has actually increased over 2016. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Yet most national outlets posted gains in the ways that matter – ratings and readers. The results were often ugly.
has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. The tech giants. Facebook & Twitter.
In 2016, I decided to hang out a shingle and start my own business. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. 40] If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful.
All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Like some technological teddy. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Sign Up Now.
Institutional investors also have similar segmentation requirements when it comes to the news they care about — a fund could be focused solely on small-cap biotech firms or mega-cap technology firms.
Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. – Nicole Lee.
Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. With mobile technology comes engagement. However, the 2016 consumer will want to engage more with docs, not just apps.
Supporting Ethical Journalism – Sept. McClennan, APR , PRSA 2016 National Board Chair has been stationed at MSLGROUP for more than 20 years, where he has led teams in a variety of industries including consumer technology and healthcare technology. It’s why every member of PRSA pledges to adhere to the code of Ethics.
From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical. We have mixed feelings about this one.
Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Social platforms introduce new technology.
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.
But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI-driven solutions are blossoming, and they will only accelerate their utility and effectiveness in 2024.
The speed with which the #metoo movement has toppled boldface in journalism, politics, and entertainment is breathtaking, and major media companies have not been spared. Fast action and a sincere statement of regret helped resolve a situation that could have grounded its reputation. NBC’s live Lauer reckoning.
In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.
Bayse (@LEBayse) February 24, 2016. Ann also discussed how technology has changed how The Washington Post publishes its stories. We’ve maintained our capacity to deliver quality journalism, reached a whole new audience and dominate in digital.” Suzette Kettenhofen (@webdiva911) February 25, 2016.
In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” It’s really a new challenge for me.
We’d like to give a special shoutout to Peter Shankman ( @petershankman on Twitter), Peter’s journalism experience, coupled with a digital background, with a little ADHD sprinkled on top make for a captivating, entertaining, educational webinar, leaving you with actionable steps you can do, right now , to make your content center better.
The suddenly sober mood of 2016 is extending to Silicon Valley. ” The rise and fall of the once-promising health technology startup is a warning for investors chasing the next unicorn. One factor is the recent frothy environment for technology startups. Theranos was valued at an impressive $9 billion.
billion in 2016 (Public Relations and Communications Association, 2016). Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.
To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.
With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.
My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.
How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Cheddar covers the latest in business, culture, media, technology, and innovation. First, it’s great journalism. million viewers are under the age of 35. ProPublica.
I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Vetted co-founder and CEO Jon Amar also owns a PR consultancy. PR tech mentions.
Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. The marketing spend on domestic markets has steadily increased – by 10% since 2012. There’s value for the overall business to better understand marketing too.
It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. In 2016, Heliograf created more than 500 articles in the same time frame. Brand journalism is the key to a killer digital newsroom.
This year, the Cision Communications Cloud ™ was named a finalist in two CODiE aw ard categories : “ Best Business Information Solution” and “Best News Media Monitoring Solution” after its launch in October 2016 ; ultimately taking home the award for “Best Business Information Solution.” ” .
It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. As law firms patiently waited (prayed?)
If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?
Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.
As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 2) The marketing budget as a percentage of revenue.
Every year you will read recaps of products, technologies and parties within the interactive portion of the event. Through IEEE’s efforts, an interesting panel was created to showcase Hollywood’s take on technology (ex: Tony Stark’s visuals working with Jarvis) to what is the reality of today’s technology.
Just as the industry must adapt to changing technologies, it must also respond to changes in its audience and talent pool. In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Census Bureau, by 2020, 36.5 percent of the U.S.
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. Describe the craziest or most fun story you have written.
“In 2009, The Wall Street Journal published an article claiming that email was dead. In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. Ironically, it was the most emailed article of the day.”. Their recommendation?
That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. Top 5 Challenges Facing B2B Marketers in 2016. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. 69% cited the number of views as the most important KPI.
I’m one of several road test editors at Roadshow , a division of the technology site CNET. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). How long have you been in journalism and how did you get started?
This posts was the first step in my journey to blog more in 2016. Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. At other times, I was managing all marketing operations for startup technology ventures.
Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). Source: VMA Group Report: Inside Insight (2017). To return to the “why bother?”
11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. . Author, speaker & consultant for B2B content marketing, social media, PR & search. Jeremiah Owyang – @owyang.
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