Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 156

Google Course Survey YouTube 156

PRSay

OCTOBER 12, 2021

In 2017, Vanguard partnered with my alma mater The George Washington University and its Cisneros Hispanic Leadership Institute to fund a special paid internship program that gives Latinx students opportunities like what I wish I had. She is a member of PRSA and was inducted into the National Capital Public Relations Hall of Fame in 2016.

Nonprofit 197

Nonprofit Financial Community Leadership 197

Cision

MAY 12, 2017

Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization.

Financial 180

Financial Television Leadership Travel 180

Sword and the Script

SEPTEMBER 5, 2023

Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. He was instrumental in Cison’s 2016 acquisition of PR Newswire for $841 million – and the eventual SPAC acquisition and “blank check IPO.”

Software 182

Software Marketing Leadership B2B 182

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

On leadership. And finally this comment on technology and ethics could have been made in 2016. . “The Western arrogance of feeling that it has everything to teach others and nothing to learn is not just.” ” (“Why I Am Opposed To The War in Vietnam”, 1967). ” (Domestic Impact of the War, 1967).

Technology 199

Technology Ethics Leadership Examples 199

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. 3: #AskGaryVee: One Entrepreneur’s Take on Leadership.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

AUGUST 8, 2017

Good governance takes leadership. Good leadership takes looking beyond the moment to make decisions that will have an impact long past the decision point. This year, we have several governance initiatives coming before the Leadership Assembly on Oct. This will not mean that amendments won’t come before delegates.

Government 68

Government Leadership Fashion Communications 68

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Look for examples of work that demonstrate a grasp of strategy and thought leadership where relevant. Can you provide some recent, relevant case histories?

B2B 159

B2B Creativity Agency Meeting 159

Deirdre Breakenridge

APRIL 25, 2017

While watching the news, during the 2016 election, our kids asked Alexa about TPP to learn it stood for the Trans-Pacific Partnership, “a trade agreement between Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Vietnam.”. I’m fortunate to have Millennials in my home.

Reddit 236

Reddit YouTube Google Course 236

PRSay

FEBRUARY 24, 2021

In 2022, the endowment fund will begin awarding scholarships to Black college students at the junior and senior levels who demonstrate Kaiser’s qualities of Black leadership, PR excellence and community volunteerism, PRSA’s Greater Kansas City Chapter said in a statement. Wells Award for leadership in journalism for people of color.

Newspapers 122

Newspapers Fashion Leadership Journalism 122

Cision

JUNE 16, 2016

Here are some of the main takeaways, tweets and thought leadership from day one. . Hugh Elliott (@HughSElliott) June 15, 2016. Gorkana (@Gorkana) June 15, 2016. Gorkana (@Gorkana) June 15, 2016. AnnSi Krol (@annsikrol) June 15, 2016. How Do Metrics Matter to You? Chris Foster @B_M hopes we are rid of it soon.

International 120

International Internal Measurement Analytics 120

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc). The tracking of coverage and further opportunities on the campaign was intense.

Measurement 137

Measurement B2B Google Financial 137

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Still not exactly sure what the title means, but I do know Nathan’s move from Bolin to FRWD in 2016 was a big one.

Marketing 60

Marketing Agency Social Media Leadership 60

Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. Ask yourself what is important to you and create goals within your role and share them with team leadership.

Communications 171

Communications Nonprofit Training Study 171

Deirdre Breakenridge

JUNE 2, 2017

The idea for ‘A Place Called Earth’ came out of a flight back from the US to Australia in March 2016. How do you define leadership and what does it take for a leader to create true impact today? Leadership starts with self. The Thriving Collective is all about helping good people achieve greater levels of impact on all 3 levels.

Film 150

Film Travel Leadership Training 150

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel.

Ethics 116

Ethics Journalism Conference Study 116

Cision

MARCH 20, 2017

Once the transaction is complete, I will continue as CEO, and the rest of my leadership team will stay intact. We are not going to stop doing anything we’re doing for you right now – just going to lean in and make it better! This does not signify any changes as far as who and how the company is led.

Technology 227

Technology Data Big Data Measurement 227

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To offer organisational leadership. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Nice bump from Best Tweeter 2016). It was great to take a day and get caught up on the state of the art in social media. Social Tools.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Use proper blog structure.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. In 2016, when a client approached the DKY partners with a lot of content needs, they decided it was time to add a full-time PR and content function, which I was super happy to come in and anchor. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Since 2016, audio has seen an increase in popularity.

Study 119

Study Radio Newspapers Web 119

PRSay

MARCH 26, 2018

I find that while industrial, professional and other formalized conduct codes can be helpful, when the decisions become more acts of leadership, how things go depends more on the leader’s personal code of conduct than other standard professional prescriptions. So what are the elements of a personal code of conduct?

Ethics 120

Ethics Construction Leadership Writing 120

Cision

JANUARY 14, 2016

If your brand relies heavily on paid media to reach your audiences, you may need to readjust your 2016 strategy. 71 Ways to Get Media Coverage” will show you how to build long-term relationships with journalists, establish your thought leadership, improve the way you approach traditional PR tactics and more! Earned media.

Media 120

Media Pitching Policies Trends 120

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Some companies have been out of the limelight long enough to have missed the rise of “thought leadership” as a PR tool to building reputation. Whenever we begin a PR engagement, we always ask for everything leadership has written so we can cull some very usable content from what already exists. Get a handle on content.

Company 120

Company Guidelines Leadership Financial 120

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry. Journalists want to break stories and stay on the cutting edge.

Conference 120

Conference How To Infographics Leadership 120

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. since 2016, [have] kept a very high position in our discussions," said Tench. It provides a signpost to how practitioners should develop future skills.

Communications 105

Communications Big Data Leadership Data 105

PRSay

OCTOBER 24, 2018

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 265

Ethics Automotive Conference Technology 265

Sword and the Script

DECEMBER 21, 2021

The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. The trend is moving in this direction. This was up from 50% in 2020.”.

Marketing 216

Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. CEO Marc Benioff’s outspoken leadership on the topic of management always goes hand in hand with the Salesforce story – making him an outstanding CEO brand evangelist. Over 1400 people ventured in to see how locals live.

Branding 149

Branding Brand Storytelling B2B 149

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* At the time of this writing, the 2016 data presented in the graphics included with the 2017 PRWeek story conflict with the numbers originally reported a year ago. Talk to us!

Survey 89

Survey Corporate Comparison Financial 89

Solo PR Pro

JANUARY 14, 2016

On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What questions/issues would you like to see Solo PR address in 2016?

Leadership 40

Leadership Community Trends Communications 40

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. thought leadership. Today this phrase takes on a new significance: who are your loyal fans? So the top of the funnel needs PR content that builds interest and trust: media coverage.

Software 113

Software Digital PR Leadership LinkedIn 113

PRSay

NOVEMBER 9, 2022

Here’s what communicators should know about Mastodon, which has been around since 2016: You must choose a server. But as the BBC reports , Mastodon works very differently than Twitter does, causing confusion for people signing up for new Mastodon accounts.

Communications 165

Communications Twitter Mobile Software 165

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). B2B Lead Generation ). 3) Quality matters in content marketing. B2B Content Marketing ). Future of Marketing ).

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. 1.038 billion in January 2016, to be exact. And then…no one sees it. To succeed you must get your message in front of the right target audience. Hope is a terrible strategy.

Advertising 120

Advertising Advertising Facebook B2C 120