Onclusive

FEBRUARY 10, 2020

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. Some background on Jumpshot and browser plug-in data sources.

Media 221

Media Privacy Data Analytics 221

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

” And in later speeches, the familiar and uplifting: “The ultimate measure of a man is not where he stands in moments of convenience and comfort, but where he stands at times of challenge and controversy.” (Los On technology. It amazes me today that King had plenty to say about science and technology some 50 years ago.

Technology 199

Technology Ethics Leadership Examples 199

Presspage

AUGUST 15, 2017

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Vice President, Marketing Technology. Let’s see if we’re ready for them. Content Shockwave. Dark Social and Influence. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. The GIFT 2016 report provides the basis for a call to action for accountants and regulators of the accounting profession to get to grips with this important issue. Intangible value drivers and value are not going away.

Reputation 94

Reputation Measurement Branding Brand 94

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Quality data has made better PR monitoring and measurement possible.

Trends 157

Trends Privacy Data Reputation 157

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive.

Marketing 60

Marketing Mobile Pinterest Analysis 60

The Proactive Report

JULY 23, 2017

DemandGen Report – 2016 Content Preferences Survey ). CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Altimeter ). IMPROVE YOUR CONTENT STRATEGY. Distributed intelligently via social media.

Strategy 149

Strategy B2C SEO Social Media 149

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. In December, we made a huge update to our app where we integrated ad-blocker technology to the image grabber so our customers could say goodbye to pop-ups and cookie messages.

eBook 120

eBook Measurement Community Technology 120

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready.

Mobile 159

Mobile Public Affairs Infographics Government 159

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 189

Writing Communications Marketing B2B 189

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. You may need to use technology to track these metrics.

Marketing 157

Marketing Guidelines Measurement Analytics 157

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To communicate effectively across a full range of platforms and technologies. Chartered status is typically recognised a measure of competence within a profession. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. The rise of ad blocking was the story of Meeker’s 2016 report.

Publicity 122

Publicity Marketing Healthcare Television 122

PRSay

APRIL 4, 2018

A master’s degree tells prospective employers (and yourself) you have critical thinking skills; you understand the theories, principles and concepts that guide your field of endeavor; and you can face a problem, which includes picking among several “tools” available to you, implementing a solution and measuring its results.

Ethics 121

Ethics Study Measurement Government 121

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. Vice President, Marketing Technology.

Publicity 110

Publicity eBook Analysis Google 110

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 186

Marketing Content Marketing Data Social Media 186

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. presidential election. Facebook has also updated its privacy policies.

Ethics 251

Ethics Data Privacy Policies 251

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. The influx of technology and the data it yields makes everyone a researcher. That’s precisely 2.34 billion people.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

OCTOBER 8, 2020

For example, here’s a post on the page four findings from 2016. Metrics are for more than measurement A while back I noticed an uptick in the analytics to content about law firm profitability for a legal technology client. There’s a one-page recipe to success every year on the same page. It’s a place to experiment with ideas.

Content Marketing 102

Content Marketing B2B Marketing Survey 102

Shift Communications

AUGUST 7, 2017

With that in mind, let’s look at year-over-year growth, per quarter: Above, we see some indications that the worst might be over; Twitter’s year-over-year growth this year has been better than the same time periods in 2016. Vice President, Marketing Technology. Ad Revenue. Christopher S.

Twitter 92

Twitter Social Media Media Conference 92

Flack's Revenge

OCTOBER 25, 2017

Nice bump from Best Tweeter 2016). Simply Measured social analytics (“great competitor dashboard”). Most Innovative : Outgrow interactive content platform. Highest ROI : Lithium social media management. Here are the people awards: Social Genius : Kate Hutchinson (congrats, Kate! Social Hero : Rachael Cobb (making our panel proud!).

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Company Software Marketing 12

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. Distinguished Professor Jim Macnamara, Deputy Dean Faculty of Science, University of Technology Sydney.

Measurement 98

Measurement Energy Conference Industry 98

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. There’s been a huge wave of innovation in health and technology. Practitioners should be working with stakeholders in their organisation to evaluate its situation.

Government 132

Government Crisis Exercises Retail 132

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. increase in Q3 growth from Q3 of 2016. Vice President, Marketing Technology. Let’s dig into everything they announced. Audience Growth. Only 69 million of those users are in the United States. Ad Revenue. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

ISEBOX

JANUARY 26, 2017

Infecting your technology with ransomware is among the foulest things a hacker can do. In 2016, the average ransom demand was $679 (up from $294 in 2015). Popular Science called medical devices the biggest cyberattack threat of 2016. They do awful things to organizations across every industry, not just pharmaceutical companies.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. 8) History and backstory. 9) PR tech assessment.

Software 113

Software Tools Publicity System 113

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

DECEMBER 22, 2020

The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Source: PR Measurement ). Proving the value of PR. SimilarWeb) (48%).

Survey 173

Survey Marketing B2B Study 173

Beyond PR

MAY 18, 2016

PR Newswire has seen firsthand how this investment in people pays off, as we were honored during last week’s Marketing Nation Summit with the 2016 Marketo Revvie Award for Marketing Team of the Year, Enterprise. While everyone on your team may have their own specialization, they should be cross-trained in other skill sets.”.

Marketing 75

Marketing Enterprise Customer Service Technology 75