Cision

AUGUST 23, 2016

A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. That’s an increase from 2013 when 41 percent of respondents felt this way.

Journalism 120

Journalism Social Media Study Media 120

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer.

Trends 120

Trends Mobile Media Print 120

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC , 72 percent termed it a “business advantage.” What this means for PR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Waxing UnLyrical

OCTOBER 5, 2016

Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Angela Sinickas (@sinickasa) September 8, 2016. Katie Delahaye Paine (@queenofmetrics) September 8, 2016. .

Measurement 84

Measurement Analysis Tools Agency 84

Business Wire

NOVEMBER 14, 2018

Las Vegas’ CES has seen the French presence increase by 55% since 2016. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging tech trends.

Technology 266

Technology Trends Consumer Industry 266

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MAY 17, 2016

Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. Choose a dedicated contact for all media-related inquiries, and make their name, email and phone number prominent on your digital newsroom.

Survey 180

Survey Infographics Meeting Video 180

Communications Conversations

AUGUST 11, 2017

In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: Local media continues to struggle as well. Far from it.

Media Relations 87

Media Relations Media Local Leadership 87

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Towards the end of 2015, I was feeling distracted.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Nonprofit 40

Cision

MAY 24, 2016

Anna Williamson (@AnnaWilliamzon) May 18, 2016. Cision (@Cision) May 18, 2016. Christine (@MsChristine_Lee) May 18, 2016. “’Hey, do you want more information?’ John shares his criteria for determining a good entertainment news story: “Is it significant? Is it interesting?” An ideal story will be both. Marc agrees.

Film 211

Film Pitching Print Journalism 211

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Relying on Traditional Media Relations Tactics. lags all other sectors but one (financial). What does that mean? VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

APRIL 25, 2017

What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.

Facebook 303

Facebook Newspapers Local Crisis 303

Sword and the Script

JULY 30, 2016

It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats. Do you need help with media relations?

Media Relations 60

Media Relations Media Pitching Writing 60

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Annie Perkins.

Print 60

Print Media Travel Wireless 60

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. 8: Media Relations Can Be Hugely Beneficial For Your Business. Or hire a PR company: most should be able to deliver a media relations campaign.

Social Media 75

Social Media SEO Media Local 75

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Photo credit: giodilo ].

Journalism 158

Journalism Survey Ethics Report 158

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients.

Financial 180

Financial Television Leadership Travel 180

Ronn Torossian

AUGUST 16, 2017

A podcast is all in the listening, you don’t have to worry about watching a screen or scrolling through a social media feed. In early 2016, Edison Research published findings that of people 12 … READ MORE ». It’s just about listening, so it offers something unique in your marketing mix.

Communications 150

Communications Marketing Travel Social Media 150

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

PR in High Definition

OCTOBER 11, 2016

Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. We’ve have been honoured to help with media relations for Byte Night this year, working to raise awareness amongst the technology community, who have long been staunch supporters of the cause.

Pitching 48

Pitching Course Community Technology 48

PR News

FEBRUARY 9, 2016

Well, it’s almost a wrap on 2016, and what a year it’s been. The post Who Gets Your Vote for 2016’s Spokesperson of the Year? I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. In… Continued.

Blogging 54

Blogging Crisis Management Media Training Training 54

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media? Are you planning or working on any additional research studies in 2016 / 2017? – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Flack's Revenge

JANUARY 11, 2017

Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ). Many succeed in PR without ever doing so – and those that just focus on media seem increasingly old school. Working with journalists is only one aspect of the field (in this post , I list others).

Media 120

Media Media Relations Report Writing 120

Agility PR Solutions

MAY 27, 2019

The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. When they leave the newsroom, where are all these professionals be going? […].

Journalism 137

Journalism Data Report Media 137

Cision

FEBRUARY 24, 2016

According to Cision’s State of the Media 2016 Report , 21.6 percent believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel. Want to improve your media relations? The State of the Media 2016 Report found that 64.3

Twitter 120

Twitter Report Tools Pitching 120

Cision

AUGUST 31, 2016

Start paying attention to journalists on social networks and rope it into your pitch strategy to connect to social-savvy media contacts. Uncover more social media trends with Cision’s 2016 Global Social Journalism Study.

Journalism 206

Journalism Trends Social Media Pitching 206

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. As we head into 2016, it is important to take a moment to reflect and evaluate. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. New Approach in 2016.

How To 120

How To Agency Creativity Pitching 120

The Stalwart Blog

DECEMBER 18, 2015

While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

ImPRessions - Crenshaw Communications

JULY 18, 2018

In 2016, Gizmodo got ahold of a stray email thread from a Microsoft employee that included some highly detailed “dossiers” about journalists. Though a relatively small and tactical piece in the PR puzzle, a well-constructed briefing book is an indispensable media relations roadmap.

Interviews 136

Interviews Construction Report Journalism 136

Sword and the Script

DECEMBER 21, 2021

organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. 2019: 26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 216

Marketing Content Marketing Social Media Employee 216

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 137

Measurement B2B Google Financial 137

PRSay

DECEMBER 13, 2018

Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased. Television remains the most popular way Americans receive news, though its use has fallen since 2016. News websites are the next most common source, followed by radio, social media and print newspapers.

Print 150

Print Newspapers Social Media Television 150

PR News

JULY 22, 2016

They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. The post How the 2016 Presidential Race May Change Brand Communications appeared first on PR News Blog. Once upon a time, politicians sought the same end and used similar means. Things have changed.

Communications 48

Communications Brand Branding Community 48