Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. In broadcast television, you had three choices – ABC, CBS or NBC. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

OnePitch

DECEMBER 13, 2022

During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Her Inbox & Pitches. [00:02:08] That’s marketing on platforms, marketing on television. Her Pitching Preferences. [00:04:25] So that is good.

Pitching 52

Pitching System Video Television 52

PRSay

SEPTEMBER 2, 2016

Whether it’s to tweak your pitch. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. What is one piece of advice you would give to PR pros? Don’t take no for an answer. Use it as an opportunity. Whether it’s to look at another angle.

Sports 68

Sports Education Construction Television 68

Beyond PR

OCTOBER 14, 2016

The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. Use your PR team to pitch an executive’s expertise to the media directly and to respond to more media requests.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore.

Branding 60

Branding Brand Content Marketing Film 60

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 70

Marketing Pitching Corporate Technology 70

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. His Trickster on the 1990s television series The Flash turned him into a fan favorite that he recently reprised in the CW’s hit adaptation.

Marketing 40

Marketing Content Marketing Television Pinterest 40

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

How To 48

How To Media Print Real Estate 48

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. You may not have hit the nail on the head with the initial behavior-based tracking and pitching. Pitch Smart, Not Hard. Cision (@Cision) May 24, 2016. Break Down Silos.

Data 120

Data Conference Measurement Pitching 120

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 108

Marketing B2B Interviews Content Marketing 108

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. I resolved to do something about it. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. The gaming industry generated $100 billion in global revenue in 2016, with nearly half coming from Asia. So, don’t write off chatbot pitches just yet. Here are some of the most relevant trends for PR. Gamification simply shapes the digital experience.

Trends 159

Trends Mobile Advertising Advertising 159

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Facebook will be used more as a mass marketing tool, like a television station. 2) Microtargeting augmented by social surround sound.

Social Media 116

Social Media Marketing Media Creativity 116