Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Here’s what we promise to do more of in 2016. In-person time takes more effort and is easy to overlook, but it can often make the difference between someone taking your call or not, or saying yes to a pitch or request. Sharpen writing skills. Get ahead of the newest media developments.

Fashion 149

Fashion Writing Pitching International 149

Cision

DECEMBER 23, 2015

Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. Knowing how to write a press release means you’ve amped up your corporate communication skills, which is useful in everything from writing emails to clients to sales presentations.

Employee 120

Employee Pitching Writing Content Marketing 120

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. Brutal Honesty. Empathy for your audience(s). ” 4. Boilerplate.

Retail 120

Retail Pitching Print Writing 120

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. Make every piece of copy you write and every campaign you pitch embody the truth well told.

Government 133

Government Conference Exercises Education 133

Communications Conversations

AUGUST 15, 2019

You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance. You had to pitch the editor your story idea. Give you the thumbs up, and you’d go about writing it. Pitching thought leadership content to Fast Co.

Leadership 112

Leadership Media Pitching B2B 112

PRSay

MAY 4, 2017

Who knows — it may help a journalist write a more trustworthy article if he or she is citing a transparent and detail-oriented survey. Communications professionals can help steer people away from those publications by pitching to and valuing outlets that are both conservative and reputable such as The Wall Street Journal , said Alter.

Publicity 158

Publicity Communications Journalism Media 158

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. But before you start writing, think about what you want to convey in your news announcement.

Conference 120

Conference How To Infographics Leadership 120

Cision

MARCH 9, 2016

Ann Gerhart , Amanda Erickson , Allison Michaels and Terri Rupar spoke about everything from 2016 presidential election coverage to what a “typical” day looks like. Cision (@Cision) February 25, 2016. When there’s a thirst for more information on social, we’ll write a follow-up story.”.

Government 120

Government Fashion Facebook Twitter 120

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. The venerable email pitch. “92% PR Salary Survey ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. The 2016 Linqia Influencer study shows that in 2017, costs for influencer programs have increased, averaging $50,000-$100,000 per influencer. Do not forget this step!

Marketing 157

Marketing Guidelines Measurement Analytics 157

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. And, make them short.

Media Relations 100

Media Relations Pitching Media Report 100

Inbound PR

APRIL 24, 2018

I kept on writing and started doing public speaking on the topic around the world. Then came the INBOUND16 conference in November 2016 where my pitch for Inbound PR was accepted and I spoke in front of hundreds of people about it. This Post Will Change Your Mind was the first post I ever wrote about Inbound PR.

Conference 72

Conference Pitching Writing Publicity 72

PRSay

OCTOBER 29, 2019

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material.

Television 112

Television Writing Video Storytelling 112

Cision

SEPTEMBER 8, 2016

Cision (@Cision) September 7, 2016. What are you writing that we can collaborate on? PR Newswire (@PRNewswire) September 7, 2016. Pitching, press releases and other “traditional” PR tactics can – and should – be used to amplify your content’s reach. Don’t overask of your influencers. Must be fair exchange of value.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Communications Conversations

NOVEMBER 12, 2020

In 2016, when a client approached the DKY partners with a lot of content needs, they decided it was time to add a full-time PR and content function, which I was super happy to come in and anchor. I returned to Minnesota PRSA in 2015 to pursue accreditation (APR) to give me an edge in pitching clients as a solopreneur again.

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

MARCH 20, 2019

There’s an equal split between bloggers writing for personal reasons and writing professional blogs such as my own. While three of these super sectors have grown since 2016, Lifestyle and Fashion & Beauty have seen declines, with the latter experiencing a 14% drop over the last two years. Download the full report here.

Blogging 76

Blogging Fashion Survey Instagram 76

Beyond PR

APRIL 11, 2018

Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. They’re experts in their industry and what they do best. About Shane Schick.

Instagram 74

Instagram Pitching Media Tourism 74

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch. In fact, he writes that “Steve Jobs read and personally approved every press release.” It used to be that you could ignore a PR pitch once.

Media Relations 60

Media Relations Media Pitching Writing 60

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016. The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

Analytics 82

Analytics Report Technology Pitching 82

Bianchi Biz Blog

FEBRUARY 12, 2024

It’s one thing to write about how cars are changing from behind a desk. A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have written. It’s another to go and live it.

Meeting 86

Meeting Report Transportation Automotive 86

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. It would take your average account team several weeks to pitch a 5,000 person media list. FOR IMMEDIATE RELEASE.

Employee 60

Employee Data-Driven PR Communications Software 60

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). What advice do you have for PR people that want to pitch you?

Meeting 66

Meeting Automotive Media Airlines 66

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story.

Meeting 81

Meeting Automotive Media Transportation 81

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit.

Banking 62

Banking Retail B2B Writing 62

Stephen Waddington

SEPTEMBER 29, 2021

The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016. Why are public relations degrees so poorly regarded by practice? It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Never underestimate the power of a good byline.

Local 68

Local Mobile Corporate Retail 68

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform. NASDAQ: INOD ).

Pitching 65

Pitching Analysis Report Video 65