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5 Ways To Mobilize Your Grassroots Supporters

Cision

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz?

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13 Truths About PR ? How Many Do You Believe In?

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

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#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

Marketwired

Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some 500+ PR and communications practitioners from across Canada and abroad but leaving behind a wealth of professional development and practical content to motivate and inspire delegates for a long time to come. [By Lisa Davis}.

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5 Tips for Getting Into Live Streaming

Cision

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . My first video on Periscope, Twitter’s live streaming app, was well received and exhilarating. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ).

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Behind the Headlines With Nick Gourevitch

Cision

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. 2016 is shaping up to be an important election year. What are some of your responsibilities?

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Romancing the C-Suite: How to Communicate Results That Resonate

Deirdre Breakenridge

Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. But don’t take my word for it though.

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

But 2016 turned out differently. This year, despite a 38% increase in PR Lions award entries, just two “pure-play” PR agencies took home metal, making 2016 the most lackluster performance for PR shops since the category was created four years ago.

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