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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. With influence top of mind, where is the conversation about reputation & credibility? How do we decide who is influential or not?

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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Follow me on Twitter. Get the Digital PR Tips newsletter in your inbox each week.

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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable.

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How PR can innovate in 2016

The Resolution Blog

Or perhaps the problem is more tied up in – ironically – reputation. As a result, the adoption of longer-term strategic innovation tends to become overlooked in the day-to-day running of the agency or team. The same CEO quoted earlier arrived in the PR sector from another profession.

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How Fake News Affects PR

The Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. A Gallup poll in September 2016 showed that trust in the media has sunk to a new low. Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. How Real is your Reputation?