Deirdre Breakenridge

JANUARY 12, 2016

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. Joining us will be a our special guest, Shonali Burke , ABC, who is a well-known social PR strategist, speaker and educator. On January 19th, Shonali and our community will share insights on how to move forward in 2016, with a solid PR strategy in place.

Strategy 150

Strategy Education Community Twitter 150

Deirdre Breakenridge

OCTOBER 5, 2016

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive.

Twitter 293

Twitter Community Ethics Radio 293

ImPRessions - Crenshaw Communications

JULY 10, 2020

Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For Immediate Release.

Sports 332

Sports Radio Retail Advertising 332

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318

Analysis Viral Trends Software 318

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

Onclusive

OCTOBER 26, 2016

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

Radio 150

Radio Print Software Web 150

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 126

Blogging Content Marketing B2B Social Media 126

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.

Infographics 120

Infographics Media Journalism Survey 120

Cision

JANUARY 12, 2016

We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. In 2016, make yourself the focus. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. These are four things you can get accomplished in 2016.

Writing 120

Writing Leadership Creativity Groups 120

Deirdre Breakenridge

JULY 9, 2018

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. A Guest Post by Sedale McCall, Digital Analyst, GPG.

Social Media 150

Social Media Media Case Study Analytics 150

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

Twitter Brand Branding Customer Service 120

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Social Media.

Trends 120

Trends Mobile Media Print 120

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .”

Conference 120

Conference Internal International Data 120

Cision

DECEMBER 1, 2015

How’s your social media strategy looking? You probably schedule your social updates without really looking at all of your updates as a whole. Maximize your efforts by implementing social listening! If you’ve been erratic on when you post content through social media, use this time to find a more regular cadence.

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

NOVEMBER 23, 2015

Although businesses may intuit email as an afterthought, it easily outperforms each of the platforms mentioned about in open rate (to its social equivalent) and click-though. What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016.

Communications 120

Communications Mobile Facebook Study 120

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. State of Media ). Social Media Marketing Statistics.

Content Marketing 140

Content Marketing SEO Social Media Publicity 140

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. Whether it is the next best monitoring platform, the social channel you MUST focus more on, or why you need to ditch the press release, the advice is enough to drive you to the eggnog bowl. Emerging social platforms.

Mobile 100

Mobile Retail Video Social Media 100

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Share Your Press Release on Social Media to Expand its Reach. Multimedia attachments.

Writing 310

Writing How To Infographics Pinterest 310

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

APRIL 5, 2017

Media intelligence collected through social media monitoring is a secret weapon for understanding any audience. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers.

Brand 252

Brand Branding YouTube Social Media 252

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

The Proactive Report

JANUARY 15, 2016

One of the ways this affects PR is working with the media and influencers. The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016.

Trends 100

Trends Skype Digital PR Guidelines 100

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

Cision

SEPTEMBER 5, 2017

In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST. You can also incorporate influencer marketing in your earned media strategy.

Strategy 244

Strategy How To Media Measurement 244

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Share Your Press Release on Social Media to Expand its Reach. Multimedia attachments.

Writing 293

Writing How To Infographics Pinterest 293

Deirdre Breakenridge

OCTOBER 21, 2019

The show has become a pop-culture juggernaut since its debut in 2016, winning the hearts of both Hollywood and millions of viewers. Record a few snippets of the show on your phone and post it to your social media or website. And I promise, there will be no Season 4 spoilers in this post!) Have a Supportive Cast.

Social Media 268

Social Media Film Construction Television 268

Sword and the Script

JANUARY 21, 2025

HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. Heres the back story , but the cliff notes are social media had changed the media landscape when I got home. Google offers free courses on analytics and AI.

Google 156

Google Course Survey YouTube 156

Cision

APRIL 22, 2016

While social media monitoring would lead you to believe that fashion and celebrity sightings have become the focal point of Coachella, when you rely on the social media conversation alone, you miss the whole picture of the festival.

Fashion 120

Fashion Data Twitter Software 120

Cision

SEPTEMBER 12, 2016

Social media monitoring and measurement not only offer insights into what people are saying on social media, but also how they’re using things like hashtags to say it. Because what is the addition of a hashtag to an otherwise identical piece of content but an A/B test?

How To 120

How To LinkedIn Instagram Twitter 120

The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media.

Government 214

Government Digital PR Report LinkedIn 214

Cision

APRIL 25, 2017

What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.

Facebook 303

Facebook Newspapers Local Crisis 303

Cision

MAY 24, 2016

Moderated by John Corrigan, the Times’ assistant managing editor of Arts and Entertainment, the four panelists discussed the influence of the Internet and social media on the newsroom, what communication professionals can do to step up their outreach game and how they decide which pitches to follow up on and center their stories around. .

Film 211

Film Pitching Print Journalism 211

The Resolution Blog

DECEMBER 16, 2015

Simon is an independent consultant specialising in social media research and analytics, strategy development and digital transformation. In turn, this give the confidence needed to ask clients for bigger budgets, in turn enabling reflection and innovation to be embedded in day-to-day practice. Simon Collister.

Case Study 120

Case Study Agency Creativity Study 120