Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. 5 #NewYearsResolutions for #PR Professionals in 2016: What Made #Marketwired’s List Click To Tweet.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Ishmael's Corner

JULY 18, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The Best Storytelling Posts for the First Half of 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Here’s the second half.

Storytelling 60

Storytelling Big Data Analytics Data 60

Ishmael's Corner

JULY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The Best Storytelling Posts for the First Half of 2016 (Part I) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I’m with the seagull.

Storytelling 60

Storytelling Handbook Communications Blogging 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Presspage

MARCH 25, 2025

Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising. If you want to grab their attention, PR storytelling is your best tool. Want to craft a killer media pitch? Read our guide on how to write the perfect pitch >>> 2. If you want coverage, give them something worth writing about.

Media Relations 78

Media Relations Writing How To Pitching 78

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. According to Content Marketing Institute’s 2016 content marketing benchmarks, 82% of B2C and 79% of B2B marketers use video as a tactic. “If Not every story is best communicated via animation.”

Content Marketing 73

Content Marketing Video Trends Marketing 73

Ishmael's Corner

DECEMBER 20, 2015

The Art Of Storytelling In Business Communications And Public Relations. There’s no question that 2016 delivered plenty of fodder for storytelling. Five Storytelling Techniques to Give Business Communications Storytelling is the new “black” when it comes to business communications. Here’s the rest of the list.

Storytelling 60

Storytelling Communications Publicity Examples 60

Cision

MARCH 22, 2017

In the session titled, “Being Human: How Personal Stories Change the World,” the importance of storytelling in the ability to connect with audiences was discussed. The 2017 Super Bowl featured several multinational brands airing ads that had either subtle or overt political messages in the wake of the 2016 presidential election.

Communications 209

Communications Policies Storytelling Groups 209

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Visual Storytelling Accelerates. That’s the good news: most likely you won’t be in a tear down, reboot mode in 2016. Here’s to an exciting 2016. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

ImPRessions - Crenshaw Communications

AUGUST 22, 2016

Well in advance of the Opening Ceremonies, the public relations leading up to the 2016 Summer Olympic Games was mixed at best. Visual storytelling. Reuters used virtual reality, the Washington Post experimented with automated storytelling. PR Losers of the 2016 Olympic Games. PR Winners of The Rio Olympics. Ryan Lochte.

Sports 120

Sports Storytelling Training Reputation 120

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Towards the end of 2015, I was feeling distracted.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. On Tuesday, February 16th, at 8:30 p.m.

Community 150

Community Creativity Content Marketing Infographics 150

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. So how, then, can they spend hours binge-watching their favorite Netflix shows? Captivate, Then Maintain. But it can be done.

Consumer 243

Consumer Branding Brand How To 243

Communications Conversations

DECEMBER 14, 2015

And while I’m not backing off my primary claims (no coffees with folks who want to “pick my brain” and phone calls instead of coffees with students looking for advice), I am making a concerted effort in 2016 to get back to coffees. Ed Heil, Storyteller – May already have this coffee on the books for January!

Meeting 60

Meeting Travel Storytelling Local 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Years later in 2016, I decided to hang a shingle for a consultancy, I decided to make this blog my business site rather than create a website for two key reasons. I started a blog to provide hands-on learning about content marketing and social media.

Google 156

Google Course Survey YouTube 156

Presspage

OCTOBER 6, 2017

Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. In particular, the SEO options and storytelling features captured my attention. We hope to generate curiosity and desire among people who are thinking about visiting Curacao.”

Tourism 122

Tourism SEO Storytelling Social Media 122

Ishmael's Corner

JUNE 27, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Irish Fans Bring Contrarian Storytelling to the Euro Cup appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Communications Publicity Examples 60

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. How is Facebook faring as the current king of the hill? User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

PRSay

JUNE 11, 2018

Along with curiosity and storytelling, we must have a knack for thinking and advising strategically. He was the 2016 PRSSA Teahan Outstanding Professional Adviser for his work with Belmont University. One of the most valuable things we provide clients is our perspective. Maybe that’s what makes it so exciting.

Technology 143

Technology Retail Storytelling Crisis 143

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. This is a guest post by Courtney Lukitsch.

How To 120

How To Agency Creativity Pitching 120

Cision

APRIL 1, 2016

Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. It ’ s going to be a big 2016 for Instagram. In August 2015, there were 50 million ad impressions on Instagram. By December 2015, there were 670 million ad impressions ( MediaPost ).

Instagram 120

Instagram Wikipedia Privacy Policies 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. But there are storytelling opportunities that the incumbents don’t have.

Brand 136

Brand Branding How To Storytelling 136

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Ishmael's Corner

JULY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from Lebron. Techniques For Effective Business Communications.

Storytelling 79

Storytelling Media Conference Communications 79

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. “We are going to see more journalists build their own paid content channels – with or without backing from media outlets. PR grows more in demand.

Marketing 216

Marketing Content Marketing Social Media Employee 216

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun.

Corporate 168

Corporate How To Employee Nonprofit 168

PR Job Coach

JANUARY 15, 2016

And what does 2016 hold for the field and for public relations pros ? The demand for public relations professionals has never been better and 2016 will likely accelerate the need for folks who are, “Faster than a speeding bullet, more powerful than a locomotive and able to leap tall buildings in a single bound.” Always has.

Storytelling 100

Storytelling Community Advertising Advertising 100

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 212

Marketing Content Marketing Data Social Media 212

Flack's Revenge

OCTOBER 25, 2017

Nice bump from Best Tweeter 2016). Shareably storytelling/sharing. Most Innovative : Outgrow interactive content platform. Highest ROI : Lithium social media management. Here are the people awards: Social Genius : Kate Hutchinson (congrats, Kate! Social Hero : Rachael Cobb (making our panel proud!). Social Tools. Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120