Cision

DECEMBER 13, 2016

Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. In 2017, revise your strategy to include outreach to up and coming journalists — you know, the greenhorns that do not really have a name yet. You work on your PR game.

Blogging 72

Blogging Strategy Pitching Engineering 72

Prowly

DECEMBER 30, 2017

First and foremost, […] The post A Year of Great Content in Review: 19 Best Pieces by Prowly Magazine Contributors in 2017 appeared first on Prowly Magazine.

Education 0

Education Blogging Content Marketing Marketing 0

Cision

APRIL 12, 2017

The list was pulled using Cision’s media database on March 20, 2017 and may change over time. — Kirsten (@kidsareatrip) March 20, 2017. — Heather DelaneyReese (@itisalovelylife) March 20, 2017. — Heather DelaneyReese (@itisalovelylife) March 20, 2017. 1. Kirsten Maxwell , Kids Are A Trip.

Travel 277

Travel Twitter Hotels Education 277

Cision

NOVEMBER 15, 2016

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

Deirdre Breakenridge

JANUARY 30, 2017

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. And being connected is the first step to becoming a Social PR Superhero. They were: Integration. Your boss could be concerned AF whether what you do falls into “PR” or “marketing” or…. Show me the money!”

Measurement 150

Measurement Twitter Instagram Training 150

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

Creativity 120

Creativity SEO Mobile Journalism 120

Ronn Torossian

OCTOBER 18, 2017

Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer.

Company 284

Company Publicity Marketing Blogging 284

Cision

DECEMBER 4, 2017

— United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017. — GitLab.com Status (@gitlabstatus) February 1, 2017. — GitLab (@gitlab) March 17, 2017. United CEO response to United Express Flight 3411. We will fix this.

Crisis 271

Crisis Brand Branding How To 271

Cision

APRIL 26, 2017

Follower counts were pulled on April 26, 2017, and will change over time. Dvorak (@THErealDVORAK) April 26, 2017. — saschasegan (@saschasegan) April 25, 2017. — Dan Costa (@dancosta) April 24, 2017. — Jill E Duffy (@jilleduffy) April 25, 2017. — Tony Hoffman (@TonyJHoffman) April 22, 2017.

Twitter 192

Twitter Mobile Software Media 192

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. She also serves on the 2017–2018 Industry News and Current Events Subcommittee for PRSSA National.

Trends 0

Trends Storytelling Creativity Reputation 0

Cision

SEPTEMBER 15, 2017

Followers were pulled on September 15, 2017 and may change over time. This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142. Eduardo Rodriguez – WLTV-TV – 53,736.

Twitter 250

Twitter Television Local Media 250

Cision

SEPTEMBER 22, 2017

Followers were pulled on September 22, 2017 and may change over time. — Joe Brown (@joemfbrown) September 19, 2017. Atherton (@AthertonKD) September 22, 2017. — Sophie Bushwick (@sophiebushwick) September 20, 2017. — Rob Verger (@robverger) September 21, 2017. — Kelsey D.

Twitter 175

Twitter Print Facebook Technology 175

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. PR Newswire (@PRNewswire) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Ronn Torossian

JULY 25, 2018

Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 people and wounded many more at a concert back in 2017. Reaction to the headline, as it made the rounds on social media, was swift and vitriolic.

Hotels 225

Hotels Social Media Blogging Media 225

Deirdre Breakenridge

FEBRUARY 12, 2018

Time magazine put some of the women who came forward, whom it dubbed “The Silence Breakers” on its cover as 2017 person of the year. He is the author, most recently, of The Agony of Decision: Mental Readiness and Leadership in a Crisis , Logos Institute for Crisis Management and Executive Leadership Press, 2017. Testosterosis.

Leadership 305

Leadership Crisis Management Crisis Groups 305

Ronn Torossian

JANUARY 10, 2018

One of the not so great results is that new car sales are down by about six percent in 2017 overall. Great Britain has already begun to feel the results from the Brexit vote, both good and bad. That’s coming off a year in which the UK auto industry saw record sales.

Consumer 207

Consumer Blogging Industry 207

Cision

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. Image source: The 2017 Cision State of the Media Report. United Nations (@UN) April 30, 2017. Journalists are society’s eyes. Let’s defend #FreedomOfExpression to avoid going blind [link] #PressFreedom #WPFD2017 pic.twitter.com/xf8IEF43QI. Listen, speak, watch.

Brand 253

Brand Branding Government Ethics 253

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In fact, the 2017 U.S. The report calculates that in 2017, $1 out every $5 in market capitalization came from “confidence underpinned by company’s reputation” among those in the S&P 500. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. That was what happened when Dara Khosrowshahi was installed as CEO of Uber in 2017. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Cision

APRIL 13, 2017

According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. That’s a radical shift over a decade.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Cision

NOVEMBER 13, 2017

Carlin Twedt (@Carl_In_Tweets) November 9, 2017. Carlin Twedt (@Carl_In_Tweets) November 9, 2017. Carlin Twedt (@Carl_In_Tweets) November 9, 2017. A1: It probably doesn’t matter much. My guess is people/brands will find that short tweets are more effective than long ones. CisionChat. I liked that each had its own audience.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

Journalism 251

Journalism Social Media Media Study 251

Agility PR Solutions

MARCH 8, 2020

He has a long tenure of leadership at PRSA, serving as Chair-elect in 2019, Treasurer (2018), Secretary (2017) and an […]. A Birmingham native with more than 30 years of experience in communications, Garland is the Chief Communications Officer at Children’s of Alabama.

Leadership 174

Leadership Communications Analysis Publicity 174

Cision

JULY 17, 2017

III in order to become a publicly listed company, and on June 30th we went public and became the only publicly traded earned media platform (and the second largest tech IPO of 2017). We all have so much to be proud of, and I’m sure we’ll do many great things in the years to come.

Infographics 0

Infographics Software Company Agency 0

Stephen Waddington

DECEMBER 17, 2020

A trip in 2017 led to a call from Ralph Tench at Leeds Beckett University in 2017 to join the team on Exploring PR. I attended academic conferences such as Bledcom, the annual research conference that takes place in Slovenia each year, to learn from academic colleagues. We’ve published the fifth edition of the book this week.

Case Study 201

Case Study Conference Exercises Print 201

Deirdre Breakenridge

DECEMBER 21, 2016

Check out my picks to see if you want to add them to your 2017 reading list. I look forward to exciting adventures and much more learning together in 2017! Here’s my video discussing a few books I’ve read that are on my favorites list. Thank you for a wonderful year of sharing ideas and collaboration.

Video 150

Video Industry Financial Creativity 150

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. One of the most important takeaways from the Cision 2017 Global Social Journalism Study is that there is a huge variation in how journalists view social media and use it to do their work.

Social Media 247

Social Media How To Media Journalism 247

Cision

SEPTEMBER 8, 2017

Followers were pulled on September 8, 2017 and may change over time. This week, we highlight the top Bleacher Report staff on Twitter ranked by follower count. Ric Bucher – Senior Writer – 840,713. Matt Miller – NFL Draft Lead Writer – 180,309. Howard Beck – Senior NBA Writer – 171,052.

Twitter 177

Twitter Report Media 177

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. We learned a lot about the viability of visual content in the 2017 State of the Media. Blog Content Creation. Content Distribution & Amplification. How to do it? Infographics.

Case Study 210

Case Study How To Infographics SEO 210

5W PR

MARCH 13, 2025

Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. This approach helped maintain stakeholder trust despite the severity of the incident. After initial backlash, Pepsi pulled the ad within 24 hours and issued a clear apology, acknowledging they “missed the mark.”

Crisis 78

Crisis Examples Industry Crisis Management 78

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. As a result, PR professionals continue to measure total reach, impressions and ad-value equivalency (AVEs).

How To 223

How To Marketing Storytelling Measurement 223

PRSay

FEBRUARY 21, 2020

When the Houston Astros were caught using illegal sign-stealing methods during its World Series-winning 2017 season, their response was inadequate at best. Appearing confused, he first said the sign-stealing did not impact his team’s play in 2017.

Conference 202

Conference Training Small Business Leadership 202

Cision

MAY 2, 2017

It’s the foundation of marketing in 2017. Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. billion active social media users in the world.

Social Media 167

Social Media Media Local Pitching 167

Agility PR Solutions

JULY 13, 2022

Following small declines in leader performance in 2017 and 2019, the 2021 Report Card marks improvements in overall leadership performance, and gains in […]. For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-.

Report 157

Report Leadership Publicity 157