Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. But how mindful are they in their advertising?

Ethics 96

Ethics Advertising Advertising Analysis 96

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Branding 149

Branding Brand Storytelling B2B 149

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling.

Examples 104

Examples How To Product Launch Print 104

Stephen Waddington

JUNE 19, 2022

Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. This lacks the ethics, rigour, and standards of an editorial environment. The scheme was set up in 2017 to help address the loss of local media. Local news has faced an assault on two fronts.

Local 112

Local Report Newspapers Government 112

Stephen Waddington

JULY 30, 2019

It curates content from their network and targeted advertising. Dominic Cummings, Campaign Director, Vote Leave, spoke about the campaign at Ogilvy’s Nudgestock in 2017. “We In its report the DCMS Committee recommended that social media platforms be subject to a code of ethics and external regulation.

Facebook 91

Facebook Ethics Data Sports 91

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Gender diversity in PR is an issue as old as the industry itself 3. It’s a theme that Topi? What we do 5.

Government 103

Government Education Print Ethics 103

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. B&T online “focuses on delivering daily intelligence on the marketing, media and advertising industries within Australia and further afield”. Media Week. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

Mindful Marketing

JUNE 29, 2024

.” It’s a rule most of us learn early in life, but apparently not all advertisers have adopted it. As a marketing professor, I probably pay more attention to advertising than most people do, which sometimes leads to seeing similarities among ads and noticing some interesting trends. Wrong for one should mean wrong for all.

Advertising 82

Advertising Advertising Groups Television 82

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. Over the years, I’ve taken a hard stance against the use of profanity, arguing back in 2017 that swearing can damage one’s personal brand and in 2021 that it can be harmful to others’ mental health.

Marketing 101

Marketing Healthcare Study Advertising 101

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stephen Waddington

MAY 14, 2018

Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. Therein lies an advertising opportunity. Fake audio will almost certainly become an ethical concern for communicators. The US is the largest market accounting for almost 70% of sales.

Publicity 84

Publicity Marketing Google Radio 84

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. A reset on advertising spend. 2017: One Prediction Each for PR, Content Marketing and Social Media. PR adopts AI as a research and content tool.

Marketing 213

Marketing Content Marketing Data Social Media 213

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 118

Agency Trends Marketing Survey 118

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. You started Maccabee PR back in 1996– more than 20 years ago. Congratulations! Blew my mind.

Agency 113

Agency SEO Social Media Pinterest 113

Wadds Inc.

JUNE 19, 2022

Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. This lacks the ethics, rigour, and standards of an editorial environment. The scheme was set up in 2017 to help address the loss of local media. Local news has faced an assault on two fronts.

Local 59

Local Report Newspapers Government 59

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. Event marketers recognize that no experiential campaign could be strong enough to camouflage a brand’s ethical blunders. In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

MAY 14, 2019

From my perspective this works something like Outbrain or Taboola – except those are advertising distribution networks – and this focuses on third-party coverage. There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher.

Case Study 121

Case Study Software Web Data 121

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Social Media 43

Maxim Behar

MAY 28, 2023

Everyone owns a medium, everyone can reach billions of readers in literally minutes, everyone can immediately translate what is written into all languages, communication is interactive, and advertising is easily targeted and measured to absolute accuracy. Never in history have these elements of communication existed.

Education 52

Education Meeting Course Creativity 52

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. 2% said “personal safety and security issues.”.

Survey 116

Survey Journalism Study Pitching 116

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. In 2017 it report a £5,784 disadvantage for women.

Publicity 164

Publicity Ethics Community Data 164