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Three Public Relations Mega-Trends in 2017

Shift Communications

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. However, the year that the bubble bursts will not be 2017.

Trends 83
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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

Nonprofit 176
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How to Use Multimedia For Better PR Campaigns

Cision

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Multimedia is a crucial component to impactful modern-day journalism.

How To 282
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How to Spearhead The Convergence of PR And Marketing

Cision

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Brands vote with their dollars. Meanwhile, PR only reached $16.5 billion in market value.

How To 223
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Paid Media Woes Create Ripe Opportunity for Earned Media

Cision

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The result was an all-boats-rise in the advertising market. “It’s time to grow up. It’s time for action.”

Media 230
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Undergraduate public relations degree courses in the UK

Stephen Waddington

Here’s a realtime list of universities with public relations degree courses available through clearing for 2017 adminision. Journalism and Public Relations. Journalism and Public Relations with Foundation Year. Journalism and Public Relations with Professional Practice Year. Journalism and Public Relations.

Course 112
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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. What can PR professionals expect in 2018? Here are some we’ve noticed.

Trends 185