2017 Agency Data-Driven PR 
Shift Communications
JANUARY 2, 2017
What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2017, the tsunami of content will only increase. However, the year that the bubble bursts will not be 2017. Christopher S.
Shift Communications
NOVEMBER 27, 2017
As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Predicting PR Job Searches. Between Thanksgiving and December 10, 2017. Companies slow down in America between Thanksgiving and New Year’s Day. Christopher S.
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Shift Communications
MAY 22, 2017
I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. We see this happening in the communications and PR industry. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Airbnb has no rooms. Uber has no cars.
Shift Communications
SEPTEMBER 18, 2017
What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Predictive analytics is the epitome of data-driven PR. Christopher S.
The Proactive Report
DECEMBER 27, 2017
Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Data Driven PR. As you can see from the content strategy, it’s all about the data. Content strategy.
Shift Communications
DECEMBER 4, 2017
As we wind down 2017, our gaze inevitably turns to the horizon. In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If 2017 was any indication, we will face these trends sooner rather than later. The Big Picture. The Future Will Be Here Sooner Than We Think.
Shift Communications
NOVEMBER 13, 2017
Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. cta] The post How To Reach Top-Tier Influencers on PR Budgets appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.
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