Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

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Shift Communications

FEBRUARY 3, 2015

If you don’t have the in-house capabilities to be smart with data, work with other agencies that do. The post Embracing the Data-Driven PR Future (And Math) appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Chel Wolverton.

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Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.

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Shift Communications

JANUARY 4, 2016

cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. You’ll have a substantial advantage over companies cranking out the same old thing. Christopher S. Vice President, Marketing Technology.

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Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

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The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. But if it is to be a PR function you will have to understand how it works or find a vendor or consultant that can advise and guide you.

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Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. cta] The post Using Data from Google Tools to Boost Your PR Pitches appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Shift Communications

SEPTEMBER 15, 2014

The post Public Relations Metrics Are Like Apples for Pie appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Data-Driven PR Marketing Metrics Public Relations Sales' Christopher S. Vice President, Marketing Technology.

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Shift Communications

DECEMBER 9, 2014

The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools' Christopher S. Vice President, Marketing Technology.

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Measurement Data-Driven PR How To Exercises 161

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Christopher S.

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Shift Communications

OCTOBER 22, 2014

The question facing both our agency and our clients is: Of these two basic Facebook paid media strategies, which is more effective for actually getting your content seen? To answer that question, we did our homework using our own data in a research experiment to determine what strategy worked best for our audience (i.e. Tori Sabourin.

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Shift Communications

FEBRUARY 20, 2019

Don’t just perform traditional PR, use data-driven PR ! cta] The post How to Research Industry Trends Hassle-Free appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Lisa Zanchi. Senior Marketing Strategist.

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Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm.

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Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible. Tori Sabourin.

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Shift Communications

NOVEMBER 24, 2014

The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy' Vice President, Marketing Technology.

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Shift Communications

NOVEMBER 10, 2014

The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Public Relations Tools Twitter analytics big data data Facebook google analytics marketing PR'

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Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

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Shift Communications

OCTOBER 30, 2014

The post Advanced analytics: position, velocity, and acceleration appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Metrics Strategy Training' Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations'

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Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

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Measurement Data-Driven PR Analytics Data 60

Shift Communications

APRIL 14, 2015

The solution is simple: opinion out, data in. To make data-driven PR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. The post Opinion Out, Data In appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Onclusive

MAY 10, 2017

In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. In fact, per thousand jobs in D.C.,

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Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

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Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

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Analytics Google Data-Driven PR Training 0

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. Vice President, Marketing Technology.

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Shift Communications

NOVEMBER 7, 2014

The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Data-Driven PR Learning Marketing Metrics Review Think With Google' Account Manager, Marketing Technology.

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Google Measurement Data-Driven PR Marketing 107

Shift Communications

FEBRUARY 4, 2015

The post B2B Marketers: Even more data is coming, are you ready? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data Data-Driven PR Marketing Public Relations Technology B2B tech pr technology'

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Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Christopher S.

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Data Publicity Data-Driven PR How To 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Raw data is available upon request. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Shift Communications

MARCH 3, 2015

The post Are PR and Marketing Entering the Moneyball II Era? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data-Driven PR Marketing Public Relations Strategy analytics marketing Moneyball PR' Photo Credit: IMDB.

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Data-Driven PR Sports Marketing Analytics 60

Shift Communications

MAY 4, 2016

The good people of NATIONAL recognized early that SHIFT is a special kind of agency, and they were keen to maintain everything about our culture, people, vision and services. cta] The post SHIFTing into the Future appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s next?

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Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

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Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work? Julie Staadecker.

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Analytics Data-Driven PR Measurement Google 60

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

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Strategy Brand Branding Technology 62

Shift Communications

OCTOBER 14, 2015

Thinking about our data-driven PR world, and while reflecting on The Hunger Games, I wanted to share key takeaways and lessons learned from the bold fictional characters: Develop relationships and network. For anyone that’s a fan of The Hunger Games, it’s nearly impossible not to draw parallels to your life and society.

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Data-Driven PR Film Ethics Resources 60

Shift Communications

MAY 22, 2017

Data science, machine learning, and artificial intelligence should make public relations easier for most companies, from predicting when customer interest will be highest to identifying potential crises and mitigating them before they explode. No other form of compensation was provided, and I was not required to create content from the event.

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