Cision

DECEMBER 13, 2016

Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. In 2017, revise your strategy to include outreach to up and coming journalists — you know, the greenhorns that do not really have a name yet. You work on your PR game.

Blogging 72

Blogging Strategy Pitching Engineering 72

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. In 2017, the competition for earned media coverage and share of social voice is only going to grow.

B2C 120

B2C Measurement Video B2B 120

Ronn Torossian

OCTOBER 18, 2017

Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Company 284

Company Publicity Marketing Blogging 284

Cision

NOVEMBER 15, 2016

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

Trends 120

Trends Leadership Small Business Analytics 120

Cision

APRIL 12, 2017

The list was pulled using Cision’s media database on March 20, 2017 and may change over time. — Kirsten (@kidsareatrip) March 20, 2017. — Heather DelaneyReese (@itisalovelylife) March 20, 2017. — Heather DelaneyReese (@itisalovelylife) March 20, 2017. 1. Kirsten Maxwell , Kids Are A Trip.

Travel 277

Travel Twitter Hotels Education 277

PR News

JULY 5, 2017

The post 10 Key PR Trends to Watch During the Rest of 2017 appeared first on PR News Blog. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued.

Trends 129

Trends Course Blogging Industry 129

Cision

DECEMBER 4, 2017

— United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017. — GitLab.com Status (@gitlabstatus) February 1, 2017. — GitLab (@gitlab) March 17, 2017. United CEO response to United Express Flight 3411. We will fix this.

Crisis 271

Crisis Branding Brand How To 271

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Branding Brand Video 266

ImPRessions - Crenshaw Communications

DECEMBER 9, 2016

The post A PR Playlist For 2017 appeared first on Crenshaw Communications. Seems there’s a perfect tune for every public relations situation.

Trade Shows 120

Trade Shows Construction Fashion Pitching 120

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 and 9.6%). #10

Communications 115

Communications Publicity Survey Newspapers 115

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Ronn Torossian

JULY 25, 2018

Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 people and wounded many more at a concert back in 2017. appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The post Mandalay Bay Sues Shooting Victims.

Hotels 225

Hotels Social Media Blogging Media 225

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Stephen Waddington

AUGUST 3, 2017

The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2 If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Report 100

Report Communications Analysis Television 100

Sword and the Script

DECEMBER 23, 2017

I was reminded of this recently as I flipped through a slide deck with 75 quotes from blog posts I’ve published over the last year or so. 20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. The post 20 Golden PR and Content Marketing Ideas that will Outlive 2017 appeared first on Sword and the Script.

Content Marketing 105

Content Marketing Marketing Storytelling Course 105

The Proactive Report

JANUARY 25, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Call for a free consultation 888 243 3470 Follow me on Twitter The post Digital PR Insights on Trust in 2017 appeared first on Meritus Media. These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide. The Trust Gap Widens.

Digital PR 100

Digital PR System Engineering Training 100

Ronn Torossian

JANUARY 10, 2018

One of the not so great results is that new car sales are down by about six percent in 2017 overall. appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Great Britain has already begun to feel the results from the Brexit vote, both good and bad. That’s coming off a year in which the UK auto industry saw record sales.

Consumer 207

Consumer Blogging Industry 207

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. My 7 Favorite Blog Posts from 2016. Who buys PR firm services?

Blogging 126

Blogging Content Marketing B2B Social Media 126

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values.

Case Study 210

Case Study How To Infographics SEO 210

PRSay

AUGUST 2, 2017

Here are some ways to help you promote awareness: • Develop a diversity & inclusion article for your Chapter, District or Section newsletter, website, or blog and share it with other partner organizations. Join PRSA’s D&I webinar, “Diversity and Inclusion: A Business Imperative,” on Aug. 3 at 3 p.m. (ET) 24 at 3 pm ET.

Facebook 118

Facebook Community Twitter Social Media 118

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Subscribe to the Cision blog to keep an eye out for the rest of this video series. .

Journalism 251

Journalism Social Media Media Study 251

5W PR

MARCH 13, 2025

Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. The post Crisis PR Examples: Industry-Specific Lessons from the Front Lines appeared first on Public Relations Blog | 5W PR Agency | PR Firm. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

Cision

JULY 19, 2017

Are they reading mostly blogs, or do they get their info via social media? A good place to start is Cision’s free 2017 Holiday Gift Guide Pitch Kit , which outlines important bloggers and editors for major media outlets in the U.S., Find the right outlet for your audience. Do they prefer online media or print? Find that person.

Pitching 235

Pitching Print Creativity Blogging 235

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR is always evolving. They may also be responsible for managing any outsourced content creators. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Communications Conversations

MARCH 7, 2017

It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. And, according to the Trust Barometer, trust in “owned media channels” is actually up 2 points from 2012 to 2017. But, don’t forget, it is a sales tool.

Employee 80

Employee Financial Corporate Education 80

Cision

NOVEMBER 13, 2017

Carlin Twedt (@Carl_In_Tweets) November 9, 2017. Carlin Twedt (@Carl_In_Tweets) November 9, 2017. I’ve had the most success from Facebook because of how some blog posts are written (news style). Carlin Twedt (@Carl_In_Tweets) November 9, 2017. A1: It probably doesn’t matter much. CisionChat. CisionChat.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Ronn Torossian

DECEMBER 14, 2018

retail sales for the last two months of 2017 amounted to more than $108 billion. The post Marketing mistakes to avoid during the holidays appeared first on 5WPR CEO Ronn Torossian Founder's Blog. According to Adobe Analytics, the total online U.S. If you’re […].

Retail 150

Retail Marketing Analytics Blogging 150

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Christopher Penn (@cspenn) May 17, 2017. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? What are the keywords coming up in searches that lead to your blog or website? While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done? This is a significant missed opportunity.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Ronn Torossian

OCTOBER 15, 2018

British Home Office data indicates some 26,000 assaults against police officers in England and Wales in 2017, with a further 17,000 against public health workers in the year to March 2018. The post How to Change a Law appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Public Affairs 90

Public Affairs How To Government Data 90

Ronn Torossian

FEBRUARY 15, 2018

The Knicks entered the 2017 season, … READ MORE ». The post The Marketing Strategy behind the New York Knicks appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Strategy 150

Strategy Marketing Sports Course 150

Ronn Torossian

JANUARY 5, 2018

The Tampa Bay Buccaneers came into the 2017 season with high hopes. appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The speculation that Gruden would leave his job with Monday Night Football began first in the city where Gruden won his championship. Featured on HBO’s Hard Knocks, the Bucs looked to … READ MORE ».

Blogging 150

Blogging 150

Ronn Torossian

JULY 10, 2017

Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. The post Rxbar Reverses Trend Using New Look appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Trends 150

Trends Blogging Branding Brand 150

Ronn Torossian

DECEMBER 18, 2017

The 2017-18 NBA season is well underway, and the league is still looking for ways to bring back the glory days when massive international stars turned professional basketball into a cash cow and even an agent of international relations.

Internal 150

Internal International Blogging Media 150