Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

JANUARY 25, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide.

Digital PR 100

Digital PR System Engineering Training 100

Stephen Waddington

AUGUST 3, 2017

The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2 If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Report 100

Report Communications Analysis Television 100

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. I launched a weekly Facebook live show in June 2017.

Education 224

Education Community Social Media Energy 224

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Christopher Penn (@cspenn) May 17, 2017. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about.

Tools 108

Tools SMB Survey Software 108

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO.

Infographics 235

Infographics Case Study Content Marketing Video 235

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. As technology continues to evolve and hackers get increasingly better at what they do, companies should anticipate that they will have a security breach at some point – it’s not if, but when. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Onclusive

NOVEMBER 29, 2017

Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Only 39 trophies are awarded each year.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

JUNE 19, 2017

With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer. According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family.

Strategy 158

Strategy Marketing Media Consumer 158

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 161

Company Tools Technology Software 161

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. United Airlines reminded all of us why crisis PR is still incredibly important.

Communications 64

Communications Marketing Radio Airlines 64

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Buzzsumo , acquired by Brandwatch in 2017, is an influencer identification tool. But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. You may need to use technology to track these metrics. These articles are great!

Marketing 157

Marketing Guidelines Measurement Analytics 157

PRSay

DECEMBER 15, 2017

Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. The core algorithm linked to quality appeared around March 8, 2017. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 11 There is no line.

Publicity 122

Publicity Marketing Healthcare Television 122

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. Vice President, Marketing Technology. Stay tuned! Christopher S.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Flack's Revenge

SEPTEMBER 15, 2020

As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. That was written in 2017, but the practice continues to grow. Why is ABM effective? Customer experience is changing how organisations are conducting business.

B2B 177

B2B Case Study Enterprise Resources 177

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I use my blog, PR Expanded , for video book reviews. Granted, there are far too many great professionals to mention in one blog post or to give a #FF shout out on Twitter. I will continue to show my gratitude in 2017 and beyond!

Skype 150

Skype Industry Storytelling Interviews 150

Shift Communications

NOVEMBER 13, 2017

Using our custom-built influencer identification tools, we examined hundreds of thousands of conversations from Dreamforce 2017 and distilled down the social shares to a list of the top 100 most talked-about individuals (excluding corporate entities). Vice President, Marketing Technology. Christopher S.

How To 131

How To Conference Pitching Software 131

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. A blogger from some tech company’s blog will always be included. Mark was 68.

Branding 172

Branding Brand Reddit Pitching 172

Sword and the Script

MARCH 28, 2017

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. The Media Reference Challenge.

B2B 60

B2B Blogging How To Media 60

Presspage

DECEMBER 26, 2017

Then, in 2008, I returned to the accounting profession as the receivables coordinator at American Ring; 10 years later I continue to work for them as the Director of Business Technology and Intelligence. 2017 brought a promotion and title change. The People and Communities Who Helped Me Build a Career. Community was my linchpin.

Community 115

Community Software Education Web 115

Sword and the Script

JULY 28, 2020

billion in 2017 and today it boasts “nearly 900 million users.” A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy. I was reminded of this when Verizon announced a deal with Walmart to allow Yahoo email users to “fill Walmart shopping carts directly from their inboxes.”

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers. It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority.

Analytics 82

Analytics Report Technology Pitching 82

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 121

Software Analysis Data Technology 121

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. Here’s how.

Technology 83

Technology Facebook Measurement Policies 83

Stephen Waddington

NOVEMBER 30, 2017

Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. I cited both these issues in my recent Public Relations in 2018 blog. How technology brought us together , Rachel Botsman. It’s an important issue.

Publicity 86

Publicity Ethics Survey Google 86

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Conference 108

Conference Ethics Advertising Advertising 108

Critical Mention

JUNE 29, 2018

He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. Q: What’s the technology behind the platform that you find the most interesting? Matt: I think the most interesting technology about our platform is the capture network. Our capture network is spread across a good portion of the globe.

Engineering 97

Engineering Interviews Media Software 97