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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Page Center.

Ethics 111
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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2017, the listed share price of Mitsubishi was ¥806 ($7.37), a 72 percent increase over Nissan’s purchase price of ¥468 ($4.28).

Ethics 242
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From Crisis Point to Turning Point

Maxim Behar

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. By September 2017, the Bell Pottinger firm had all. The book is available on Amazon.com and BeharBooks.com.

Crisis 64
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. It subsequently led to the collapse of the agency (Kwan Yuk, 2017). Professional Capabilities.

Publicity 167
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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. It subsequently led to the collapse of the agency (Kwan Yuk, 2017). Professional Capabilities.

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#FuturePRoof podcast: an afternoon snifter

Stephen Waddington

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Ethics 108