ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. The post 2017 Crisis Management That (Mostly) Worked appeared first on Crenshaw Communications.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). The new website and Twitter handle ( @helpareporter ) appear to confirm it. Mark was 68.

Brand 153

Brand Branding Reddit Pitching 153

NewsWhip

JANUARY 4, 2017

Mastering social media can yield big success for brands. We identify seven ways for brands to thrive on social media in 2017. What does 2017 entail for brands? Social media has solidified as a way for brands to reach new audiences, hype up their products and services, and raise brand awareness.

Social Media 60

Social Media Brand Branding Media 60

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. Journalists get more spam than anything else.

Brand 223

Brand Branding Pitching Conference 223

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Cision

NOVEMBER 15, 2016

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

For example, is the brand gearing up for a particularly interesting or daring ad campaign that the PR firm might augment with some trade press? Maybe a hot-topic panel discussion could involve a brand’s SEO team for optimum results. The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications.

SEO 200

SEO Pitching Agency Exercises 200

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural trends While social media and personal contacts have become more diverse (+5 percent since 2017) for all consumers, there is […]. The post Even though consumers stay in “ethno-racial corners,” they want brands to share values appeared first on Agility PR Solutions.

Consumer 97

Consumer Brand Branding Survey 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. ” Implied links are simply brand mentions that appear in earned or shared media. The PR Industry Evolves Beyond Its Roots. PR is about generating influence. .

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 129

Survey Brand Branding Analysis 129

Agility PR Solutions

JUNE 1, 2020

As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as a megatrend.” The post Brand tips for tapping Twitter’s video marketing explosion appeared first on Agility PR Solutions. That describes the skyrocketing popularity of video on social media platforms.

Video 78

Video Twitter Brand Branding 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. What’s next?

B2B 120

B2B Customer Service Software Technology 120

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

Creativity 120

Creativity SEO Mobile Journalism 120

Reputation Us

APRIL 10, 2017

— Wendy's (@Wendys) April 6, 2017. — Aaron Paul (@aaronpaul_8) April 8, 2017. — Google (@Google) April 8, 2017. — John Legere (@JohnLegere) April 8, 2017. — Governor Sandoval (@GovSandoval) April 8, 2017. — USA TODAY (@USATODAY) April 8, 2017. carterjwm 18 Million.

Brand 92

Brand Branding Social Media Google 92

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Agility PR Solutions

OCTOBER 9, 2018

Don’t bank on the banking industry to get its brand-intimacy act together anytime soon—new research reveals the financial services industry dropped four spots—from ranking sixth in 2017 to 10th this year—in the latest Brand Intimacy 2018 Report from marketing intimacy firm MBLM, which is the largest study of brands based on emotions.

Financial 68

Financial Industry Brand Branding 68

The Proactive Report

APRIL 3, 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. The disruption of the media business impacts journalists’ productivity and performance, making the relationships between brands, trusted newswires, journalists and influencers even more vital than ever.”

Media 100

Media Video Mobile Report 100

Agility PR Solutions

NOVEMBER 1, 2018

There’s a growing segment of the population that’s calling brands and businesses to task over their role in society—and is influencing others to support or abandon brands accordingly. The post CorpSumers demand brand bravery on issues—but won’t stand for “goodwashing” appeared first on Agility PR Solutions.

Brand 68

Brand Branding Reputation Study 68

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. The post 2017 PR Horror Stories And Lessons Learned appeared first on Crenshaw Communications. An agency can help craft the most interesting version, something we tackled in a recent post. The evils of inattention to detail.

Agency 136

Agency Pitching Construction Print 136

Agility PR Solutions

SEPTEMBER 10, 2018

Registering a glass-not-quite-half-full placement, the beverages industry ranked ninth out of 15 studied in marketing intimacy firm MBLM’s latest Brand Intimacy 2018 Report, the largest study of brands based on emotions. The top three in the industry, which moved up one spot from the 2017 study, were Coca-Cola, Coors and Budweiser.

Industry 60

Industry Brand Branding Study 60

Cision

DECEMBER 13, 2016

According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. Unfortunately, most brands do not understand how PR works. Not having a PR strategy is recipe for disaster — especially in 2017. You work on your PR game.

Strategy 72

Strategy Blogging Pitching Engineering 72

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets. JC: Storytelling is, in my mind, the essence of brand development.

Storytelling 85

Storytelling Brand Branding Customer Service 85

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. The post How To Pick The Right PR Firm In 2017 appeared first on Crenshaw Communications.

How To 120

How To Case Study Product Launch Agency 120

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation. had to offer.

Social Media 150

Social Media Trends LinkedIn Media 150

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. October #measurePR Announcement.

Measurement 65

Measurement Data Big Data Banking 65

Waxing UnLyrical

NOVEMBER 2, 2017

Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management. ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017.

Measurement 77

Measurement Advertising Advertising Community 77

Agility PR Solutions

OCTOBER 21, 2018

‘Tis the season for holiday forecasting, and the National Retail Federation predicts a strong finish to the year with a boost of nearly 5 percent in retail sales over 2017 for a total of close to $720 billion. The post Most start their holiday searches on Amazon—how can your brand compete? appeared first on Agility PR Solutions.

Retail 60

Retail Brand Branding Marketing 60

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

5W PR

MAY 16, 2017

Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan. I continue to be impressed by the brand’s ability to create such beautiful, yet functional cookware. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. Also, we shot a video in August 2016 — a year before the eclipse — to make it look like the 2017 eclipse would be largely cloudless, and we displayed a limited-edition Braille map of the eclipse.

Energy 103

Energy Case Study Education Guidelines 103

Mora Communications

NOVEMBER 2, 2017

There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Brand Campaign Tips | Copyright © Mora Communications Inc. The post Defining Your PR Goals for your Brand Campaign appeared first on Mora Communications. Increasing sales.

Brand 66

Brand Branding Product Launch Google 66

Agility PR Solutions

JULY 25, 2018

When Mexican vacation and hospitality company Original Group invested $54 million to relaunch Temptation Cancun Resort, one of the first hotels in Cancun, in December 2017, the company engaged Newlink for a 22-month communications campaign.

Hotels 60

Hotels Brand Branding Groups 60