Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. As cited by recent Nieman Lab research published in PR Daily , headlines matter more when readers consume more content.

Creativity 120

Creativity SEO Mobile Journalism 120

Cision

DECEMBER 4, 2017

— United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017. — GitLab.com Status (@gitlabstatus) February 1, 2017. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees.

Crisis 271

Crisis Brand Branding How To 271

Ronn Torossian

JANUARY 10, 2018

One of the not so great results is that new car sales are down by about six percent in 2017 overall. He told CNN: “Obviously, consumer and business confidence … READ MORE ». That’s coming off a year in which the UK auto industry saw record sales. The post Why are Car Sales Down in Britain?

Consumer 207

Consumer Blogging Industry 207

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. PR Newswire (@PRNewswire) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. What’s new with the 800 pound gorilla in social media? User Growth.

Facebook 107

Facebook Video Mobile Advertising 107

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Brand 208

Brand Branding Consumer Transportation 208

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Getting audiences to consume your content is the first step. Access Part I to learn what insight Lashanda Henry, SistaSense and Dr. Erica Taylor Southerland, Ph.D. had to offer. Be Authentic.

Social Media 151

Social Media Trends LinkedIn Media 151

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 94

Consumer Brand Branding Survey 94

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In fact, the 2017 U.S. The report calculates that in 2017, $1 out every $5 in market capitalization came from “confidence underpinned by company’s reputation” among those in the S&P 500. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. When Equifax suffered a breach that potentially impacted almost 150 million consumers, they most definitely had a plan in place but as we know in the industry, timing can be everything. PR Fail Level: No comment.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Check out our list of the best PR conferences to attend in 2017. Media Training. Let us know if we’ve missed any!) .

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an engaging social media presence. . Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative.

Social Media 344

Social Media Strategy Media LinkedIn 344

Cision

JUNE 19, 2017

With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer. According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family.

Strategy 158

Strategy Marketing Media Consumer 158

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. We learned a lot about the viability of visual content in the 2017 State of the Media. By 2019, 80 percent of the world’s internet traffic will be consumed by video. Blog Content Creation.

Case Study 210

Case Study How To Infographics SEO 210

Communications Conversations

MARCH 7, 2017

Brands have had access to all sorts of publishing tools for years that allow them to tell their stories directly to consumers without going through the media. And, according to the Trust Barometer, trust in “owned media channels” is actually up 2 points from 2012 to 2017.

Employee 80

Employee Financial Corporate Education 80

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Every new channel reduces the friction needed for consumers to get what they want. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

Deirdre Breakenridge

MARCH 14, 2018

Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. In addition, I don’t simply passively consume their content; instead, I actively engage with them on their content by commenting, sharing, and initiating meaningful discussions.

Education 224

Education Community Social Media Energy 224

PR 20/20

FEBRUARY 21, 2017

And that’s not stopping in 2017. In its post, Content Marketing in 2017: 5 Trends That will Change the PH Landscape (shared 6,200 times according to BuzzSumo), Rappler ( @rapplerdotcom ) argues that content marketing is only breaking ground of its true potential. Common 2017 Content Marketing Themes. Convince & Convert.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

Shift Communications

FEBRUARY 7, 2018

Consumers are especially distracted by many other priorities for their attention. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. In Q4, its rate of growth bounced back from half a year of declines, up 5.06% quarter-over-quarter.: Snapchat notched 37.5% Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” While the rise of fake news and the poor coverage of the United States presidential election likely dug into its lead, most credible consumer research indicates that trust in earned is highest. According to research data from eMarketer, “digital ad spend will increase 15.9

Media 230

Media Measurement Advertising Advertising 230

5W PR

MAY 16, 2017

Trendspotting at IHHS 2017 – here’s what to look for heading your way: SMART PRODUCTS: “Smart” products are getting event smarter…From garbage cans that open from voice commands to WiFi enabled grills and sous vide machines, housewares manufacturers are innovating with the tech-savvy consumer in mind. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. 7 best PR uses for video. A public-facing CEO. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Cision

OCTOBER 9, 2017

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Do Journalists Trust PR Pros?

Journalism 202

Journalism Communications Survey Study 202

PRSay

JANUARY 23, 2018

Direct engagement with individual consumers. Digital media and individualized outreach are here to stay and have been colossal topics across the profession in 2017. In 2018, as in 2017, uncertainty is the only thing the profession can really count on. Social media. Grassroots advocacy. The list keeps growing.

Communications 151

Communications Leadership Social Media Creativity 151

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. Updating client plans, advising on 2017 CEO predictions, or simply ordering gifts for industry BFFS — why not do them now. Reach out to former clients and colleagues.

Policies 204

Policies Software B2B Report 204

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. Perform Research. Be Proactive.

Consumer 60

Consumer Airlines Survey Social Media 60

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. PR people, journalists, and everyday news consumers worry about the integrity of the news that reaches us, especially on social platforms.

Social Media 220

Social Media Viral Media Study 220

Cision

SEPTEMBER 25, 2017

The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. It’s not a surprise that many journalists harbor some misgivings for the PR industry. They prefer Facebook and Twitter.

Journalism 258

Journalism Social Media Study Comparison 258

ImPRessions - Crenshaw Communications

APRIL 7, 2017

A current forecast says that 74% of all Internet traffic in 2017 will be video. Odds are they were viewing a funny video like this one explaining 2017 rule changes for baseball. Beyond those, brands can deploy consumer polls on more specific questions through Google Consumer Surveys.

Video 149

Video Measurement Survey Creativity 149

Cision

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content.

Infographics 153

Infographics Comparison Retail Study 153

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These journalists are characterized by disproportionately consuming and searching social media, rather than posting original content.

Social Media 202

Social Media How To Media Journalism 202