Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. As cited by recent Nieman Lab research published in PR Daily , headlines matter more when readers consume more content.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. What can PR professionals expect in 2018?

Trends 185

Trends Storytelling Corporate Leadership 185

Deirdre Breakenridge

MARCH 14, 2018

Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. In addition, I don’t simply passively consume their content; instead, I actively engage with them on their content by commenting, sharing, and initiating meaningful discussions.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 146

Data How To Storytelling Analytics 146

PR 20/20

FEBRUARY 21, 2017

And that’s not stopping in 2017. In its post, Content Marketing in 2017: 5 Trends That will Change the PH Landscape (shared 6,200 times according to BuzzSumo), Rappler ( @rapplerdotcom ) argues that content marketing is only breaking ground of its true potential. Focusing on awesome storytelling to captivate readers.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

NOVEMBER 19, 2019

JC: I started my career in consumer-packaged goods. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development.

Storytelling 89

Storytelling Brand Branding Customer Service 89

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. It’s pure storytelling. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

JULY 22, 2021

In a 2017 study published in Harvard Business Review , people who worked in high-trust companies reported 74 percent less stress, 50 percent higher productivity and 40 percent less burnout than those at low-trust companies. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif.

Employee 148

Employee Exercises Study Meeting 148

PR Fuel

JUNE 13, 2017

Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Some studies have shown that by 2018, 79% of consumer internet traffic will be video so creating rich, dynamic clips now is a great way to get ahead of the game.

Pinterest 40

Pinterest Mobile eBook Video 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. 13) Storytelling the hottest trend in PR in 2018. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 5) The CMO role in the 4Ps may be changing.

Survey 107

Survey Marketing B2B Content Marketing 107

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. This campaign technically ran through the tail end of 2017, but it’s too good not to share and emulate. Image credit: Adweek. Hear us out on this one. Image credit: Twitter.

Brand 69

Brand Branding Sports Consumer 69

Critical Mention

MAY 8, 2018

They know storytelling can happen with just about any visual: a 6.5-second So, let’s think, what’s the most sophisticated technology out there available to the average consumer? For example, in 2017 one of the most popular search terms was “What is Bitcoin?” Make your messaging short, sweet, with a lot of visuals.

Mobile 90

Mobile Education Technology Examples 90

The Resolution Blog

JULY 30, 2019

The Instagram teaser of the Nike React was just one tiny part of a bigger campaign that aimed to get consumers excited and engaged. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad. In 2017, Apple launched its official Instagram account after the initial campaign. Not for Airbnb, though.

Instagram 120

Instagram Examples Brand Branding 120

PR in High Definition

NOVEMBER 17, 2017

First and foremost, with the recent revelations from Facebook and Twitter (among many others), there is a huge increase in public demand for transparency – so give consumers what they want. Fake news” may be THE word of 2017 , but that certainly doesn’t mean that we should all jump on the bandwagon. The customer is always right.

Policies 72

Policies Facebook Advertising Advertising 72

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. In 2017, that number jumped to 3% of the agency’s total time (it was in our top seven initiatives).

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81

Report YouTube Privacy Web 81

Mindful Marketing

FEBRUARY 26, 2023

Additionally, Pepsi's "For the Love of It" campaign aims to provide a positive and uplifting message that resonates with consumers on an emotional level.” They often use storytelling and cultural themes to resonate with their audience, making them a more mindful brand.

Ethics 96

Ethics Advertising Advertising Analysis 96

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. A 2017 analysis of 1.4 According to Neilsen , the majority of consumers trust earned media more than paid and owned. 100, 500, maybe 1,000? Unfortunately, SEO is extremely complicated. What worked for you yesterday may not work tomorrow.

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

FEBRUARY 6, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Last year we started to invest in more original video content to help seed the ecosystem, and we’re planning to do more in 2017. Facebook isn’t shying away from its AI ambitions, either.

Facebook 60

Facebook Mobile Retail B2C 60

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. It’s the northern arm of the consumer agency W. Philippa’s roles covers brand, storytelling, commercial partnerships, and media management. “Public relations is critical to the early stage of a musician’s career. Matty encouraged students to follow his passion.

Local 60

Local Agency Corporate Internal 60

Mora Communications

OCTOBER 30, 2017

It’s a time consuming, intricate process, which is why if you can bring on PR team to handle your outreach it will pay off in the long run. And always remember, effective PR is effective storytelling. . If you pitch a sports editor a story on floral arrangement… well, you follow my drift. Respect their time.

Pitching 40

Pitching How To Media Sports 40

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Journalists and consumers crave videos. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. million words. more views.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

APRIL 18, 2019

In June 2017, I decided to start a weekly Facebook livestreaming show to teach and inspire other educators to embrace digital storytelling and technology. Because social media is FLOODED by content, much of it ending as noise to consumers. My show was called, Classroom Without Walls: Using Technology to Reimagine Education.

Community 69

Community Brand Branding Education 69

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. And, then, of course, there’s Amazon. make you buy more things).

Marketing 53

Marketing Software eBook Technology 53

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business.

Video 62

Video Social Media Instagram Media 62

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. By Ashleigh Chong, Senior Account Executive.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Editor's note: This post was originally published in 2017 and has been updated to be more current and comprehensive.

Marketing 52

Marketing Technology International Internal 52

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. She also serves as the 2015-2017 PRSSA national faculty adviser.

Conference 40

Conference Meeting Case Study Film 40

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. million in 2017.

Storytelling 149

Storytelling Data Insurance Insurance 149