Onclusive

NOVEMBER 29, 2017

Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. The annual conference of the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Only 39 trophies are awarded each year.

Conference 210

Conference Content Marketing Marketing Education 210

Presspage

MARCH 2, 2017

To learn more about practical ways to effectively work on real-time PR, we would like to invite you to PR is Key 2017! On Thursday 20 april 2017 several experts will share their experience and knowledge to give you new ideas and help shape your plans. We hope to see you at PR is Key 2017!

Crisis Communications 60

Crisis Communications Crisis Trends Technology 60

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. The 7 Best Performing Blog Posts in 2017. The answer depends.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

MARCH 13, 2025

Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. This approach helped maintain stakeholder trust despite the severity of the incident. After initial backlash, Pepsi pulled the ad within 24 hours and issued a clear apology, acknowledging they “missed the mark.”

Crisis 78

Crisis Examples Industry Crisis Management 78

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Consumer Course 245

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.

Conference 202

Conference Training Small Business Leadership 202

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 12) Emotion in crisis communications works. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. 26) Online advertising explodes; tops TV in 2017. Brands in Politics ).

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

Stuart Bruce

JULY 23, 2017

” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading → The post The State of Social Media in 2017 appeared first on STUART BRUCE. “Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.”

Social Media 60

Social Media Media Crisis Communications Corporate 60

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Deirdre Breakenridge

SEPTEMBER 26, 2016

We also were concerned that younger practitioners are assuming such prominent roles in issues management and crisis communication due to their limited experience with these issues – Marlene Neill. Are you planning or working on any additional research studies in 2016 / 2017?

Publicity 150

Publicity Policies Social Media Study 150

HMA Public Relations

NOVEMBER 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more. The post State of PR 2017 with PRSA Phoenix appeared first on HMA Public Relations.

Ethics 43

Ethics Meeting Trends Technology 43

PRSay

AUGUST 31, 2017

In fact, more than half of the 18 CEOs of PR firms interviewed by Angela Chitkara for a 2017 City College of New York and Holmes Report paper, which was presented in a PRSA Diversity and Inclusion webinar , indicated they have implemented implicit bias training as a best business practice in an effort to retain diverse employees.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Public Affairs 81

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Communications is a function of leadership. The ensuing narrative has been interpreted as brands need to get political.

Technology 149

Technology Study Communications Survey 149

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Simple, but essential questions to help prevent the need for crisis communications. If the Fearless Girl campaign had been given proper public relations oversight it should never have happened.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial International Internal 40

Reputation Us

SEPTEMBER 6, 2017

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster. Published : August 31, 2017 in the Credit Union Times. One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. In a crisis, communication is key. Step 7: LISTEN.

Crisis 60

Crisis Communications Crisis Communications Community 60

Cision

NOVEMBER 3, 2016

But the free-for-all atmosphere of the Internet and encouragement for professionals to blur their social media and professional pursuits creates an interesting dynamic if not dilemma moving into 2017 and beyond. Better yet, adopt a “digital etiquette.”.

Social Media 120

Social Media Media Reputation Training 120

Reputation Us

MARCH 20, 2024

This increased from 77 percent in 2022, even more notably from 2017, when only 37 percent of respondents claimed they would create a budget for influencer marketing. According to Influencer Marketing Hub’s 2023 Benchmark Report , 82 percent of respondents planned a dedicated budget for influencer marketing.

Reputation 78

Reputation Journalism Financial Corporate 78

Karwoski & Courage

NOVEMBER 10, 2017

The great Twitter 280 Characters debate of 2017 has begun. Here's everything you need to know and 10 things for your company or brand to consider. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.

Twitter 73

Twitter Company Brand Branding 73

PRSay

APRIL 6, 2018

From a crisis management point of view, 2017 had it all! Viral videos. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather. But what lessons can we take from the chaos? It became clear during the year that technology is often driving the severity and speed of the threat.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

PRSay

MARCH 22, 2017

PwC LLP (@PwC_LLP) February 28, 2017. I woke up the next day hoping for an explanation, yet it took until the afternoon for PwC to acknowledge the mistake and declare an investigation. Then, they released a second statement taking full ownership. pic.twitter.com/uNGSbhgKFt. —

Crisis 119

Crisis Sports Television Print 119

Reputation Us

APRIL 17, 2019

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Shift Communications

SEPTEMBER 21, 2017

According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Consider just a handful of headlines from Techmeme the morning of September 18, 2017. Craft a 360-degree crisis communications plan.

B2B 60

B2B Crisis Communications Leadership Case Study 60

Reputation Us

SEPTEMBER 25, 2019

Follow Your Crisis Communications Plan. A comprehensive crisis communications plan should outline how you will identify an adverse situation. In the event you find yourself caught off guard, how will you categorize whether a crisis is minor, moderate or major?

Reputation 60

Reputation Publicity Crisis Media 60

Solo PR Pro

JANUARY 17, 2023

Elisa Smith (ES): July 2017. EMD: I chose to become a solo PR pro after I was laid off from a large agency job in late 2017. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I launched Sequence Strategies in January 2022.

Agency 109

Agency Travel Groups Community 109

Sword and the Script

MAY 9, 2017

8) A Serious Crisis Communications Plan. For example, it took crisis communications very seriously. Feld Entertainment is broadcasting the final show, which will be broadcast live on Facebook and Ringling.com , will be held on Sunday, May 21, 2017, at 7:00 p.m. That’s not a creative illustration, that’s the real!

Publicity 107

Publicity Radio Crisis Crisis Communications 107

Solo PR Pro

MARCH 28, 2023

Finding support in the Solo PR world In her role as a solo PR pro, Pennie has been grateful for the namesake organization, which she joined in 2017 when she went out on her own for the second time. In her retirement, Pennie will help him part time with business development and social media but there won’t be any deadline-driven work for her.

Meeting 92

Meeting Healthcare Nonprofit Corporate 92

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers.

Trends 49

Trends Mobile Video B2C 49

5W PR

AUGUST 29, 2018

The accident despoiled Gulf beaches from Florida to Texas and created a massive – and expensive – PR crisis for the international oil company. In 2017, BP had reached a turning point in the company’s recovery from the oil spill crisis.

Crisis 88

Crisis Data Consumer Agency 88

PR in High Definition

OCTOBER 19, 2017

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. The first stage of any crisis, robot-fuelled or not, is understanding the situation clearly. Talk to the experts in the company where problems originated and don’t take no for an answer.

Ethics 67

Ethics Crisis System Training 67

Sword and the Script

JULY 25, 2017

The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. Frank Strong (@Frank_Strong) July 21, 2017. The story went viral as news organizations picked up the story. By Rotor Rooter. On bathroom etiquette. Daily Mail.

Advertising 66

Advertising Advertising Viral Video 66

Prakkypedia

DECEMBER 13, 2017

Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!

Twitter 71

Twitter Transportation Advertising Advertising 71