Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 12) Emotion in crisis communications works.

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. The 7 Best Performing Blog Posts in 2017. The answer depends.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 71

Leadership B2B Study Marketing 71

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Communications is a function of leadership. The ensuing narrative has been interpreted as brands need to get political.

Technology 149

Technology Study Communications Survey 149

PRSay

AUGUST 31, 2017

In fact, more than half of the 18 CEOs of PR firms interviewed by Angela Chitkara for a 2017 City College of New York and Holmes Report paper, which was presented in a PRSA Diversity and Inclusion webinar , indicated they have implemented implicit bias training as a best business practice in an effort to retain diverse employees.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

PR in High Definition

DECEMBER 1, 2022

A certain beverage company will remember 2017 as the year they lost a predicted $5 million dollars in the aftermath of cancel culture. The post Can a strong leadership reputation make a company resilient to cancel culture? appeared first on Firefly Communications. Damage that cancellation can do.

Reputation 62

Reputation Leadership Company Crisis Management 62

Cision

NOVEMBER 3, 2016

But the free-for-all atmosphere of the Internet and encouragement for professionals to blur their social media and professional pursuits creates an interesting dynamic if not dilemma moving into 2017 and beyond. Better yet, adopt a “digital etiquette.”.

Social Media 120

Social Media Media Reputation Training 120

Shift Communications

SEPTEMBER 21, 2017

According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Consider just a handful of headlines from Techmeme the morning of September 18, 2017. They are tried and true assets for thought leadership.

B2B 60

B2B Crisis Communications Leadership Case Study 60

Reputation Us

APRIL 17, 2019

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

MAY 9, 2017

in the morning when the leadership started to arrive for work. 8) A Serious Crisis Communications Plan. For example, it took crisis communications very seriously. They laughed, they cried, they dared each other to hold the snake… and best of all they talked about the circus. It was amazing.

Publicity 107

Publicity Radio Crisis Crisis Communications 107

PRSay

APRIL 6, 2018

From a crisis management point of view, 2017 had it all! Viral videos. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather. But what lessons can we take from the chaos? It became clear during the year that technology is often driving the severity and speed of the threat.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

PRSay

MARCH 22, 2017

PwC LLP (@PwC_LLP) February 28, 2017. I woke up the next day hoping for an explanation, yet it took until the afternoon for PwC to acknowledge the mistake and declare an investigation. Then, they released a second statement taking full ownership. pic.twitter.com/uNGSbhgKFt. —

Crisis 119

Crisis Sports Television Print 119

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 211

Writing Communications Marketing B2B 211

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government International 105

Sword and the Script

JULY 25, 2017

The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. Frank Strong (@Frank_Strong) July 21, 2017. The story went viral as news organizations picked up the story. By Rotor Rooter. On bathroom etiquette. Daily Mail.

Advertising 66

Advertising Advertising Viral Video 66

PRSay

OCTOBER 21, 2019

Raquel del Carmen Rivera Torres, APR , weighed in on the devastation of Puerto Rico in the aftermath of Hurricane Maria in September 2017 when it made landfall as a Category 5 hurricane. “We “Keep it real and commit to using words that unite and lift people.”. We needed as much data as we can so we can craft the right message,” she said. “We

Conference 104

Conference Crisis Community International 104

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. Asset stripping in the corporate world is commonplace and recognised as a legitimate activity.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR in High Definition

FEBRUARY 23, 2021

Cast your mind back to 2017 when Uber’s founder Travis Kalanic’s argument with a driver was leaked – it cost him his job and a hit to his reputation. We’ve explored this crisis further in our Reputation Shapers guide that you can access here. It may seem unlikely, but these things have happened countless times before.

Crisis 71

Crisis Communications Reputation Training 71

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 10, 2024

Over the last 6 months, I have noticed that many discussions on tech adoption centered on AI, and in particular, leaderships wish to reduce costs. Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. Read: cut the headcount of department.

Marketing 216

Marketing Content Marketing Data Pitching 216

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

PRSay

OCTOBER 11, 2024

In addition, she is a public servant who was elected in 2017 as a commissioner in her lifelong home of Clark County, Ohio. Photo credit: luke sharrett/s tringer ] The post Thrust Into the Spotlight: Crisis Communication Lessons From the Lens of a Leader in Springfield, Ohio first appeared on PRsay.

Crisis Communications 159

Crisis Communications Crisis Communications Agriculture 159

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO.

Report 225

Report Media Advertising Advertising 225