Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. Because United failed to do this, the airline’s billion-dollar brand reputation crumbled and travelers will remember this PR screw up for years to come. PR Fail Level: No comment. Where do we even start here?

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Consumer Strategy 245

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Reputation Us

SEPTEMBER 25, 2019

In the process, your credit union’s reputation may take an unfortunate hit. Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation. Conduct an Audit Beforehand.

Reputation 60

Reputation Publicity Crisis Media 60

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in.

Communications 81

Communications Crisis Communications Media Public Affairs 81

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. The Digital Etiquette Imperative. Better yet, adopt a “digital etiquette.”.

Social Media 120

Social Media Media Reputation Training 120

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. The Chartered Institute of Public Relations’s definition of public relations is: Public relations is about reputation: the result of what you do, what you say and what others say about you.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

APRIL 6, 2018

From a crisis management point of view, 2017 had it all! It is not that all the tried and trusted tenets of crisis management have fallen by the wayside. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. Viral videos. Cyber thefts.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. A little like TV of old, where the once-dominant broadcast channels gave way to more narrowly targeted cable networks, social platforms will appeal to specialized audiences and those seeking like-minded social communities. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Reputation Us

SEPTEMBER 6, 2017

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster. Published : August 31, 2017 in the Credit Union Times. One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. In a crisis, communication is key. Step 7: LISTEN.

Crisis 60

Crisis Communications Crisis Communications Community 60

Karwoski & Courage

NOVEMBER 10, 2017

The great Twitter 280 Characters debate of 2017 has begun. Here's everything you need to know and 10 things for your company or brand to consider. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.

Twitter 73

Twitter Company Brand Branding 73

PR in High Definition

FEBRUARY 23, 2021

It’s clear that there is a lot of work to be done with repairing KPMG’s damaged reputation and the comms teams are more than likely sorting it as we speak, but what would you do in this crisis if this happened to your organisation? We’ve explored this crisis further in our Reputation Shapers guide that you can access here.

Crisis 71

Crisis Communications Reputation Training 71

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. Ironically, PR as a sphere has certain reputational problems itself. From social media management to crisis communications, content is king. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Writing it to appeal to your target audience also improves your reputation in the long run. From Google to Facebook to Yelp, what people say about your company matters. Respond quickly.

Customer Service 61

Customer Service Writing Financial Local 61

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication.

Crisis 63

Crisis Crisis Management Leadership Training 63

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR in High Definition

DECEMBER 1, 2022

Companies have fought tirelessly to grow their reputations, and now thanks to cancel culture, there is even more need to build a robust reputation. Increasingly, we are seeing examples of when a strong reputation with loyal customers (or fanbases) make brands somewhat ‘cancel-proof’. Great reputations and charismatic leaders.

Reputation 62

Reputation Leadership Company Crisis Management 62

Prakkypedia

DECEMBER 13, 2017

Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!

Twitter 71

Twitter Transportation Advertising Advertising 71

Sword and the Script

DECEMBER 10, 2024

Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. We expect to see less interest in proactive crisis communication planning, and more effort toward ongoing strategic communication, issues management and advocacy needs.

Marketing 216

Marketing Content Marketing Data Pitching 216

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

prTini

JANUARY 6, 2017

Trump (@realDonaldTrump) January 5, 2017. Tommy Christopher (@tommyxtopher) January 5, 2017. When we help clients develop’ crisis communication plans (for social media and/or PR), we always brainstorm hypothetical situations. In a crisis, if you’re not quick, you’re not relevant. The response?

Crisis 28

Crisis Brand Branding Automotive 28

Doctor Spin

MARCH 8, 2025

One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. Pepsis Kendall Jenner Protest Ad (2017) Pepsi launched an ad featuring Kendall Jenner diffusing a tense protest by handing a police officer a can of Pepsi. Mixed messages.

Examples 52

Examples Airlines Viral Crisis 52

MaccaPR

AUGUST 8, 2018

But when the flaws in the company's spokes-founder or spokes-celebrity come to light, such as with Subway spokesperson and now convicted sex offender Jared Fogel, a brand hanging by that single person’s reputation can tank. However, the chain’s crisis pros made the rookie mistake of also expressing the suffering that the CEO was feeling (“.

Crisis 63

Crisis Marketing Training Employee 63

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history. It’s our responsibility to do this judiciously.

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