The Proactive Report

MAY 27, 2017

And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. And according to the Department of Labor there are 240,700 PR Specialists employed in the US. MEDIA RELATION TIPS FOR 2017.

Media Relations 127

Media Relations Media Newspapers Radio 127

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. Taral Patel is a PR Executive at PRmention , a Digital PR Agency helping businesses get more visibility through their targeted digital PR strategies.

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

JULY 12, 2017

Check out these 6 data-backed ways to get more retweets in 2017. The post Twitter’s New Algorithm – How to get More Retweets appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Thanks to SocialQuant we have an analysis of how a sample of nearly 500,000 tweets with over 3.5

How To 78

How To Analysis Twitter Social Media 78

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. Not familiar with the changes in the digital customer journey. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. Subscribe to the Digital PR Tips newsletter. That’s because they see results. Follow me on Twitter.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

The Proactive Report

FEBRUARY 24, 2017

Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. Get Digital PR Tips in your inbox every Monday morning. Similarly, Mashable’s video views on Twitter have quadrupled in the past four months.

Twitter 235

Twitter Customer Service Web Facebook 235

Inbound PR

MARCH 13, 2018

Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies.

Education 91

Education Social Media Media Digital PR 91

The Proactive Report

MARCH 21, 2017

KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. Get the Digital PR Tips newsletter in your inbox each week. Follow me on Twitter.

Reputation 140

Reputation Crisis Social Media Google 140

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Presspage

DECEMBER 15, 2017

So, a main requirement for the newsroom project was that it could act as a ‘24/7 digital PR assistant.’ Frontier Airlines launched their revamped newsroom in November 2017 with the intention to provide members of the media a one-stop-shop for press releases and related media assets.

Airlines 92

Airlines Digital PR Corporate Media 92

Prowly

FEBRUARY 18, 2025

TRY PROWLY FOR 7 DAYS FREE #7 Monitor and respond in real time The best digital PR campaigns follow trends and ensure the brand is in sync with its target audience. For example, the 2017 Fyre Festival achieved success largely thanks to influencer support by Kendall Jenner and Bella Hadid. #12 Learn more about our media database.

Examples 104

Examples How To Product Launch Print 104

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. We have recently celebrated our ninth birthday.

B2C 100

B2C B2B Agency Training 100

The Proactive Report

SEPTEMBER 21, 2017

New PR Measurement Course. If this interests you, I’m launching a measurement course – along with the free Google Analytics PR Dashboard course as a bonus – on October 10, 2017. If you have not yet signed up for the 15 Digital Skills free email course, do that now.

Measurement 113

Measurement Analytics Course Advertising 113

Doctor Spin

FEBRUARY 28, 2025

Measure and Optimise Tracking and measuring how well the yes ladder works is essential, as is any digital PR strategy. 2017, April 20). Need PR help? 2017, April 20). link] This post was originally published on The Yes Ladder PR Strategy. Are visitors engaging with the small asks? Amazon.co.uk.

Strategy 52

Strategy Real Estate eBook Course 52

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Content strategy. However, only 31% have a documented strategy.

Trends 124

Trends Data-Driven PR Data System 124

PR News

JANUARY 3, 2017

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog.

How To 78

How To Blogging Digital PR Internal 78

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. TBT any #pr #publicrelations pro’s remember the fun of these?? pic.twitter.com/c9tVwxoltY.

Technology 14

Technology Company Software Marketing 14

Presspage

NOVEMBER 10, 2017

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. Part of the success has to do with the airport's PR and communications team acknowledging that the media landscape has changed tremendously and embracing this change as part of their strategy.

International 0

International Internal Industry Infographics 0

5W PR

JANUARY 21, 2020

In 2017, Kylie Cosmetics was born. Kylie’s heft on Instagram proved an invaluable tool to the firm’s initial exposure and growth, with the rising star hitting the digital marketing jackpot with her series of Instagram stories and posts that detailed her own application of Kylie Cosmetics products.

Instagram 88

Instagram Case Study Analytics Social Media 88

Buzzstream

MARCH 26, 2025

And I would say there’s been an introduction of other signals that are also significant because prior, let’s say from, let’s say like 2011 to maybe as far as 20 16, 2017, I would say it was pretty much just like. This is like in 2016 or 2017. Links, right? Links from like high quality links. Vince Nero: I love that.

Branding 62

Branding Brand SEO Data 62

Sword and the Script

JANUARY 21, 2017

However, PR, content marketing and social media marketing are long games – and you need data over time to make compelling decisions, crisis-related or otherwise. Marketing Budgets, Planning and Benchmarks for 2017 [UML]. Looking for a digital PR firm that knows how to measure? What is Agile Marketing Again? Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

FEBRUARY 29, 2020

These backlinks are important to digital PR and marketing for two primary reasons. He used a content research tool called BuzzSumo, which again underscores the fact these findings aren’t based on a survey, but the online performance of blog posts after publication.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. What’s one big trend you expect to see in the social media world in 2017?

Insurance 60

Insurance Insurance Social Media Corporate 60

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. In 2017, using proprietary data, Satrak revealed the slowest motorways. Louise (@louisevparker) May 7, 2021.

Digital PR 160

Digital PR Film Instagram Writing 160

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. In addition, 87% of PR executives believe the term “public relations” will no longer describe what they do within the next five years.

Trends 0

Trends Storytelling Creativity Reputation 0

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency. He regularly speaks at various conferences about SEO, Content Marketing, Growth Hacking, Entrepreneurship and Digital PR.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

OCTOBER 6, 2020

At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever.” That media database is now part of Agility PR Solutions, which is a subsidiary of the Canadian based holdings company Innodata. billion, or $10 a share.

Software 180

Software SEO Company Tools 180

ZudePR

FEBRUARY 5, 2019

Back in 2017, I spotted that Nationwide had an online PPI enquiry form (the only one I could find at the time). The post Why Now’s The Time to Sort Your PPI appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. I first heard about PPI in Martin Lewis’s weekly newsletter a few years back.

Banking 72

Banking Insurance Insurance Policies 72

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency. He regularly speaks at various conferences about SEO, Content Marketing, Growth Hacking, Entrepreneurship and Digital PR.

How To 40

How To Engineering Content Marketing Advertising 40

ZudePR

MARCH 22, 2018

September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. It’s been my mobile office (replete with an average 15 books) since 25 December 2017. By the middle of December 2017 I’d settled on a working title (which hasn’t changed since). . #6 A Stem Forms Let’s recap. I’d appreciate that.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

APRIL 3, 2025

Build a brand with digital PR tactics like unique data studies. Meeting User Needs With SERP Features: Lets take a look at a SERP for digital PR. Build a Brand with Digital PR As users change how they search, and Google changes how it delivers information, marketers need to adapt. sending them to sites).

Google 62

Google Reddit SEO Local 62