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The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC Need help? Call for a free consultation 888 243 3470 Follow me on Twitter The post DigitalPR Insights on Trust in 2017 appeared first on Meritus Media.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. Part of the success has to do with the airport's PR and communications team acknowledging that the media landscape has changed tremendously and embracing this change as part of their strategy.
These backlinks are important to digitalPR and marketing for two primary reasons. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” First, backlinks send referral traffic, so it adds the possible ways your site can be found.
Fast forward to 2017, the search engines have become even smarter. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms.
Fast forward to 2017, the search engines have become even smarter. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms.
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