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How Internal Communications Needs Differ by Industry

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement.

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8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136
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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Employee-generated content.

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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. AI represents a significant growth opportunity for the UK.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

— United (@united) April 10, 2017. — United (@united) April 11, 2017. GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. — GitLab.com Status (@gitlabstatus) January 31, 2017.

Crisis 271
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The Most Epic PR Fails of 2017

Barokas

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. So, let’s take a look at the top PR fails this year and what their internal PR tactic was for handling the situation – I think we all know where this is going to start…. PR Fail Level: No comment.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ).

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