PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. So, which sectors do we think will rise to red-hot levels of heated fame in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future.

Privacy 60

Privacy Ethics Mobile Conference 60

Deirdre Breakenridge

SEPTEMBER 26, 2016

To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. Are you planning or working on any additional research studies in 2016 / 2017? My current research is focused on ethics and internal communication. – Nicole Lee. Professor Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

PR in High Definition

OCTOBER 19, 2017

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. Provide positive context: what’s your vision for how well this piece of technology could work in future and how it could improve people’s lives when it works correctly. 1] [link]. [2]

Ethics 67

Ethics System Crisis Training 67

PRSay

JANUARY 17, 2019

percent uptick from 2017’s 1,160. The report also found the 425 CEO changes in the fourth-quarter of 2018 to be the highest ever on record, a strong increase from 2017’s fourth-quarter departures of 294. There’s a lot of uncertainty as we begin 2019.

Study 87

Study Ethics Leadership Technology 87

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Conference 108

Conference Ethics Advertising Advertising 108

HMA Public Relations

NOVEMBER 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more. The post State of PR 2017 with PRSA Phoenix appeared first on HMA Public Relations.

Ethics 40

Ethics Meeting Trends Technology 40

PRSay

FEBRUARY 23, 2017

Brinkley , a man who used new technologies (broadcast radio) in the early 20th century to make wildly unfounded and dangerous health claims. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.”

Healthcare 83

Healthcare Communications Ethics Radio 83

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. But Facebook use isn’t just about chatting and scrolling through news feeds — a 2017 poll from LendEDU found that 40 percent of millennials rely on Facebook as their primary news source, compared with 16 percent who get their news from Twitter and 4 percent who use Instagram.

Facebook 137

Facebook Privacy Data Survey 137

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.7 Source: Edelman Trust Barometer, p.33

Government 88

Government Survey Technology Ethics 88

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. They left no ethical “how would you handle …” stone unturned. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something.

Ethics 97

Ethics Radio Education Exercises 97

Stephen Waddington

NOVEMBER 30, 2017

Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. There’s a second issue related to ethics and conversations in the public sphere. How technology brought us together , Rachel Botsman. It’s an important issue.

Publicity 86

Publicity Ethics Survey Google 86

Stephen Waddington

NOVEMBER 17, 2019

“Other professions have already done major work on the shape of their future workforce, reviewing education and training, looking at their future role in organisations and society and at the ethics of AI. After setting up and leading the AIinPR panel in 2017 I’m handing over its leadership to Kerry.

Report 96

Report Ethics Government Training 96

Cision

DECEMBER 16, 2016

2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington. POLITICO has recently named a new editor, a new General Manager and VP for Audience Solutions, and a new Chief Technology Officer.

Policies 120

Policies Ethics Journalism Leadership 120

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. It needs to replicate human speech in so far as is possible.

Publicity 84

Publicity Marketing Google Radio 84

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. PR adopts AI as a research and content tool.

Marketing 186

Marketing Content Marketing Data Social Media 186

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. These tools can integrate with NLP tools like Amazon Comprehend, Google Cloud NLP API, and IBM Watson.

SEO 126

SEO Strategy Google Engineering 126

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI-driven solutions are blossoming, and they will only accelerate their utility and effectiveness in 2024.

Writing 189

Writing Communications Marketing B2B 189

Prakkypedia

NOVEMBER 5, 2017

An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Media Watch stories can often spark ongoing debate about journalistic practices, ethics in media, and occasionally looks at PR practices. Download This Show.

Media 76

Media Journalism Radio Print 76

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Platform availability high.

Case Study 115

Case Study Software Web Data 115

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. It’s almost like Evolution 2.0.

Training 80

Training Measurement Technology Engineering 80

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. GDPR, the acronym you cannot escape. The pace of growth.

YouTube 48

YouTube Ethics Crisis Industry 48

Cision

JUNE 1, 2017

The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. GD: This is a tough question because, even though it’s 2017 and we should be equal, we’re not quite there. MP: Hone in on your skills in every way possible.

Sports 245

Sports Agency Creativity Industry 245

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups.

Agency 91

Agency Trends Marketing Survey 91

PR in High Definition

JANUARY 8, 2018

But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers. The build-up of mistrust. We are not far off a major breakdown between consumer-business relationships at the rate we’re going.

Privacy 82

Privacy Branding Brand YouTube 82

Stern + Associates

SEPTEMBER 22, 2022

Instead of focusing mainly on growing through mergers and acquisitions, improving existing technology, or being first to market, companies can achieve success by placing values above strategy, implementation over planning, and by striving to get the best out of all employees.

Employee 62

Employee Leadership Exercises Mobile 62

Offleash

JULY 23, 2017

Silicon Valley is the world capital of transformation, shaping the technologies that change how we live, work and play. Like the Uber fiasco – the allegations of sexual harassment and discrimination that, among other legal and ethical scandals, cost CEO Travis Kalanick his job. Or the U.S.

Engineering 40

Engineering Technology Policies Ethics 40

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Mindful Marketing

JUNE 14, 2019

However, recent advances in digital technologies have really enabled dynamic pricing to thrive. In the time period from 2014 to 2017, that average fell to 3.7 However, at the core of Eric’s experience is an ethical question: Should Amazon or anyone be pricing products this way?

Retail 55

Retail Consumer Software Web 55

Beyond PR

JUNE 1, 2017

The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. GD: This is a tough question because, even though it’s 2017 and we should be equal, we’re not quite there. MP: Hone in on your skills in every way possible.

Sports 81

Sports Agency Creativity Industry 81

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. 2% said “personal safety and security issues.”.

Survey 89

Survey Journalism Study Pitching 89