Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Between the 2012 and 2017 iterations of the Cision Global Social Journalism Study, there was a 12 percent increase in the number of journalists that said that they post content to social media platforms daily.

Social Media 226

Social Media Media Journalism Study 226

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2017): From Cadillacs to Shoestrings.

Agriculture 73

Agriculture Measurement Banking Resources 73

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. For example, it’s not a good practice to share the same post repeatedly on Facebook or LinkedIn. Graphics from the 2017 State of Blogging Report by ConvertKit . How often should you share a post?

Survey 60

Survey Blogging Corporate Analytics 60

PR in High Definition

JANUARY 17, 2017

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? For example, there are still too few charging stations in the broader UK for electric vehicles to be truly widespread. 2017: A year of change. Here’s a few of my top bets so far. However, many large, bold steps are still needed in this sector.

Technology 48

Technology Automotive Retail Banking 48

Presspage

MARCH 27, 2017

The Image module, for example, now includes the option to mass copy selected images and their order to all other available languages. Exif data (photo information) from uploaded files are automatically transferred to the Media Manager. Other updates.

Report 60

Report Data Reputation Examples 60

Solo PR Pro

NOVEMBER 29, 2016

Make 2017 the year that you indulge that yearning, whether it’s writing a book or bringing on a client in a completely new industry. Conversely, there may be tasks that you should be doing more consistently that need to be added in 2017. Find people who will support you and if needed nudge you to achieve your goals in 2017.

Resources 40

Resources Groups Writing Creativity 40

PR in High Definition

DECEMBER 20, 2016

I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. For example, is the business targeting new sectors? The post Up All Night Planning PR Objectives For 2017? One Direction.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Beyond PR

JANUARY 9, 2017

But before you set your DVR and tweet about your media appearance, here are a few things to consider when planning your 2017 PR Moves: Step up to the Mic. How will you incorporate media into your 2017 PR Plan? Usually, it is effective and leads to greater things for the company, person or nonprofit involved.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Practical Law Construction

DECEMBER 13, 2022

It is six years since FIDIC unveiled the pre-release of the 2017 Yellow Book, and in this conference it felt like we’ve moved away from the training and explanations of how the 2017 suite works as compared to the well-regarded 1999 suite of contracts. 2022 reprint of Red, Yellow and Silver Books 2017. ” arise.

Conference 59

Conference Internal International Government 59

Doctor Spin

DECEMBER 3, 2023

link] Inspired by the Priming Wheel , there are many examples of potential priming activities in PR. Here are a few examples: Curiosity trigger. For example, entice them with an interactive element like a clickable link to get started. For example, encourage them to share your message with their network. 2017, April 20).

eBook 52

eBook Journalism Examples Resources 52

Communications Conversations

MARCH 9, 2022

Well, then let’s look at the examples we CAN see. Here’s another example from a Salesforce employee–this one from a woman based in Hong Kong who is talking about how Salesforce values diversity and inclusion with a shot of her speaking on stage. We don’t have a lot of data or case studies to go on.

Employee 183

Employee Social Media Media LinkedIn 183

PRSay

APRIL 28, 2022

Unfortunately, my grandfather passed away in 2017, Even though he’s not physically with us anymore, I hope it’s made him proud. Once I passed that phase and moved into studying the recommended literature, my mom helped me think through examples of how I’ve used those theories and skills in my professional life.

Storytelling 148

Storytelling Study Education Resources 148

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. That’s a radical shift over a decade.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Buchanan PR

JULY 12, 2023

.” Effective alternatives to such words include “compelling,” “intriguing,” and “awe-inspiring,” for example. Some examples of these verbs are “whispered,” “exclaimed,” “yelled,” and “murmured.” Use active voice instead of passive voice.

Writing 71

Writing Guidelines Examples Publicity 71

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. As a simple example, predictive analytics tell businesses what they need, when, and where.

Publicity 166

Publicity Analytics Data Advertising 166

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Examples include Brandwatch , a social media monitoring tool, and Hubspot , a marketing automation platform. But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

JULY 22, 2021

They can schedule service visits to their homes, for example, or weekly housekeeping, knowing they will be home on Fridays. For example, while we try to avoid in-person client meetings on our remote-work day, we regularly acknowledge that there may be times when such meetings are necessary. Hybrid work improves work-life balance.

Employee 148

Employee Exercises Study Meeting 148

Cision

JULY 3, 2017

In 2017, Cision won 10 awards at the association’s annual celebration of measurement held in Beijing but more importantly, these awards highlight what real outcomes are. One example of doing this right is the Stroke Association, who with Cision, earned the Best use of Integrated Communication Measurement at the AMEC Awards.

Measurement 197

Measurement Government Policies Internal 197

Sword and the Script

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. Salesforce and HubSpot are two good examples. For example, a company that puts out low-quality content may cause customers to re-evaluate their relationships with that vendor.

Leadership 133

Leadership B2B Study Survey 133

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Journalists working in news and current affairs have more concern about fake news then do business journalists, for example.

Video 205

Video Journalism Social Media Study 205

Flack's Revenge

SEPTEMBER 15, 2020

That was written in 2017, but the practice continues to grow. It can help in all the ways PR helps sales: through validation, brand building and product or service PR, as examples. Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020. Here are some ways.

B2B 177

B2B Case Study Enterprise Resources 177

Cision

APRIL 10, 2017

In another example, Starbucks cited that personalized application experiences and email marketing and have increased spend from its loyalty program by 21 percent. The output is an experience where people who love pizza get offers for deals when they are hungry and for the type of pizza they enjoy most.

Brand 223

Brand Branding Pitching Conference 223

PRSay

MAY 7, 2021

Fast forward a few years to 2017 and I had the chance to do just that — serving first as a senior counselor to PRSA Chair Jane Dvorak, APR, Fellow PRSA, and later as a director-at-large. (At As a Board member, you’ll have the opportunity to lead and set an example of service for others in the industry. Photo by albert chau, 2017 ].

Education 122

Education Technology Policies Leadership 122

Cision

DECEMBER 11, 2015

Example: In a recent federal ruling , the copyright on “Happy Birthday to You” was determined to be invalid.” Example: While Germany has its own set of copyright laws and important years to remember, it also marks copyright expiration 70 years after an author’s death. You now know a thing or two about basic U.S. this year.

Telecommunications 120

Telecommunications Training Reputation Software 120

Practical Law Construction

NOVEMBER 24, 2021

We often hear cases referred to as having turned on their facts and, if there was ever an example of this it would be the judgment handed down in October 2021 in G&D Brickwork Contractors Ltd v Marbank Construction Ltd. In November 2017, G&D applied to restore its claim as a Part 7 claim and provided draft particulars of claim.

Construction 105

Construction Exercises Examples Blogging 105

PRSay

MAY 9, 2023

For example, being included on Oprah Winfrey’s “favorite things” list can make a company. In 2017, when influencer marketing was a growing industry, the media company, Ayzenberg Group launched a proprietary, artificial intelligence platform for marketing called Soulmates.ai. A case in point is the brand S’well. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Melissa Agnes

APRIL 4, 2018

For example, some folks throw around terms like “Crisis Leadership Team,” “Crisis Action Team,” “Regional Crisis Management Team,” or “Global Crisis Management Team.” For example, take the case of Wells Fargo [discussed briefly in chapter three]. The way to ensure this is to have a well-rounded crisis management team.

Crisis Management 169

Crisis Management Government Crisis Employee 169

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Netflix, for example, bounced back after it mishandled the announcement of a short-lived split of its services. Scandal: 2017 Epic data breach . Scandal: 2017: Ticketed passenger dragged off plane. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press.

Media Training 170

Media Training Interviews Training Video 170

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey 117

Survey Agency Report Corporate 117

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252

Brand Branding YouTube Social Media 252

Cision

JANUARY 8, 2018

Following are six examples of company announcements that can be paired with an event. Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. For example, ThinkFun launched a Kickstarter for their limited-edition roller coaster challenge game in conjunction with Toy Fair 2017.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). An obituary is published here. Content picks Pitch results.

Brand 153

Brand Branding Reddit Pitching 153

PRSay

MARCH 8, 2021

As Fred Zilian , a longtime educator, wrote in his February 2017 article “ Civilization Is Dependent Upon Civility ” published in The Newport Daily News , “For when human dignity and respect are not upheld, soon neither will the basic human rights of the Western tradition: freedom of speech and of dissent, and the pursuit of happiness, among others.

Ethics 158

Ethics Policies Groups Survey 158

Stephen Waddington

JUNE 2, 2018

. #1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 Google removed 8 million videos in Q4 2017. No surprises.

Report 92

Report Trends Retail Marketing 92

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Cancer Research. KFC Christmas Campaign.

Measurement 149

Measurement Education Social Media Film 149

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Here are some typical examples of corporate cringe: Over-exaggeration. More examples: [link] Learn more: Corporate Cringe Subscribe and get a free ebook on how to get better PR ideas.

Communications 52

Communications eBook System Corporate 52

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For example, only 31 percent of journalists say that PR professionals always meet expectations.

Video 210

Video Journalism Study Survey 210