Buzzstream

FEBRUARY 3, 2021

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The New York Times. However, relevance is also key so when you’re outreaching.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” examples being [link] and [link] ). examples being [link] and [link] ). They will not take a position without a company having one.

Infographics 120

Infographics Comparison Financial Study 120

Buzzstream

FEBRUARY 7, 2018

— AJ Ghergich (@SEO) January 24, 2017. This filter will let you review only specific types of content, which can be helpful if you’re looking for instructive info to add into your piece (like how-to articles) or data (like infographics). An example email would look something like this: II. Reach out to included authors.

Writing 134

Writing SEO Examples Blogging 134

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. An email campaign sent to seven hundred customers makes fourteen of them buy your new product. Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

APRIL 13, 2019

For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Social media spending dropped for the first time since August 2017 from 13.8%

Study 116

Study Survey Infographics B2B 116

PR 20/20

JUNE 27, 2017

In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. For example, if you’re already ranking in the top three spots for “what is inbound marketing,” find key phrases that relate, such as “HubSpot inbound marketing” or “how to build an inbound marketing campaign.”

SEO 60

SEO Engineering Blogging Infographics 60

PR 20/20

OCTOBER 31, 2017

Example campaign center. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc). Standard metrics by goal. Marketing scorecard.

Enterprise 57

Enterprise Tools Strategy Marketing 57

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's an example of our client NTC's e-book landing page. Here’s an example of how HubSpot maintains a library of its marketing resources. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

SEPTEMBER 23, 2015

For example, a press event is not restricted to just calling reporters on the ground. According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. Multimedia & crisp communication.

Google 40

Google Trends Twitter Community 40

Beyond PR

DECEMBER 19, 2016

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content. August: Tell Your Brand’s Story.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Buzzstream

JUNE 5, 2024

Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, let’s take a look at a couple of examples.

Digital PR 62

Digital PR Examples Strategy Survey 62

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. She also serves as the 2015-2017 PRSSA national faculty adviser. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

AUGUST 29, 2018

In fact, in a 2017 census, 81% of the U.S. For example, sharing a popular influencer’s post on Twitter or Facebook. Different types of visual content include images, videos, infographics and GIFS. population was recorded having a social media profile and social media interaction takes up about 30% of all time spent online.

Social Media 61

Social Media Media Infographics Financial 61

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Images and infographics are an excellent way to provide context to your news story. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. To understand what content discovery is all about, let us review some examples. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Example: Matching Search Intent to PR. Let’s take the organic traffic from my personal blog as an example. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. Mint is a shining example of a brand using explainers to flesh out its content hub.

Media 111

Media Journalism Content Marketing Education 111

Contently - Strategy

JULY 31, 2019

Many media companies have begun putting CTAs on their websites—the pop-up warning you that you’ve reached your third free article for the month and will soon need a paid subscription is one example. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Thought leader.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Anchor text links in press releases too are another example. Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017).

Web 60

Web Google Mobile B2B 60

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. Here’s an example: UK paint and wallpaper company Farrow & Ball has a separate site, The Chromologist , that publishes content on design and decorating. Expect to see more of that in 2017. Here’s what you need to know about this rising trend.

Brand 40

Brand Branding Small Business Advertising 40

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. To understand what content discovery is all about, let us review some examples. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40