Communications Conversations

MARCH 9, 2022

Well, then let’s look at the examples we CAN see. Here’s another example from a Salesforce employee–this one from a woman based in Hong Kong who is talking about how Salesforce values diversity and inclusion with a shot of her speaking on stage. We don’t have a lot of data or case studies to go on.

Employee 183

Employee Social Media Media LinkedIn 183

Beyond PR

JANUARY 9, 2017

But before you set your DVR and tweet about your media appearance, here are a few things to consider when planning your 2017 PR Moves: Step up to the Mic. Here’s where the art of storytelling takes place. How will you incorporate media into your 2017 PR Plan? Did you send it at a peak busy time for the writer?

Nonprofit 40

Nonprofit Television Radio Newspapers 40

PRSay

JULY 22, 2021

They can schedule service visits to their homes, for example, or weekly housekeeping, knowing they will be home on Fridays. For example, while we try to avoid in-person client meetings on our remote-work day, we regularly acknowledge that there may be times when such meetings are necessary. Hybrid work improves work-life balance.

Employee 148

Employee Exercises Study Meeting 148

Ethical Voices

JUNE 12, 2023

I worked with coalitions at the intersection of national security and civil liberties – for example, with the coalition working to close Guantanamo Bay at the end of the Obama administration, working to end government surveillance. Then the biggest project was countering Islamophobia and Islamophobic rhetoric.

Ethics 70

Ethics Storytelling Communications Training 70

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252

Brand Branding YouTube Social Media 252

Presspage

OCTOBER 6, 2017

Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. For example, currently, they are targeting people in Chicago via a mobile campaign. In particular, the SEO options and storytelling features captured my attention.

Tourism 122

Tourism SEO Storytelling Social Media 122

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 146

Data How To Storytelling Analytics 146

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements. Article count didn’t make a difference in engagements. Pharmaceutical companies’ owned media.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

NewsWhip

OCTOBER 10, 2019

If we look to last year as an example, Halloween trends on Pinterest tend to spike in September, with Pins dropping sharply after the holiday ends. In 2017, Christmas articles alone were pinned some 10 million times. 2018 Engagements to Holiday Trends Content on Pinterest. The rest of Pinterest has already moved on to the next Holiday.

Pinterest 113

Pinterest Trends Comparison Data 113

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. We’re always talking about ways to make your content work harder for you–perfect example right here. These are the storytellers of 2017. These two are, in fact, Walmart spokespeople.

Social Media 68

Social Media Trends Radio Media 68

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc., However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Here are some typical examples of corporate cringe: Over-exaggeration. More examples: [link] Learn more: Corporate Cringe Subscribe and get a free ebook on how to get better PR ideas.

Communications 52

Communications eBook System Corporate 52

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. We all know why this happens, but it is still completely irrational behavior. 1) The Big Game by the Numbers.

Advertising 85

Advertising Advertising B2C Retail 85

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. We all know why this happens, but it is still completely irrational behavior. 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

Presspage

APRIL 25, 2017

The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization. As an example, live streams and even the use of virtual reality, allow PR professionals to make their audience a part of the message instead of just informing them.

Crisis 79

Crisis Trends Reputation Employee 79

Mora Communications

OCTOBER 26, 2017

Effective PR is effective storytelling. For example: What makes your product or service different than all the rest? . Promoting a great service or product to the wrong market is a mistake you want to avoid. Next, discover your stories. How do you find your stories? Ask yourself questions. Remember, media begets media. .

Newspapers 40

Newspapers Print Storytelling Industry 40

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Story content should in someway link to the feed post.

Video 62

Video Social Media Instagram Media 62

Critical Mention

MARCH 1, 2018

Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Take for example the year Anne Hathaway drew ire for what some thought was an over-rehearsed acceptance speech. The example here is the Rob Lowe duet with an actress playing Snow White at the 1989 Oscars. Speakers take note .

Film 80

Film Social Media Storytelling Writing 80

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling. Canva, DropBox, G Suite and Slack are listed as examples of success. #12 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81

Report YouTube Privacy Web 81

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. Examples of marketing KPIs include: Website visitors/sessions. Data analyst.

Marketing 52

Marketing Technology International Internal 52

Sword and the Script

NOVEMBER 18, 2017

Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. Tech.co: Why You Need to Rethink Your Infographics Strategy in 2017. 3) Distribution sometimes tops data and design . Can your agency bring big ideas and execute? Talk to Us !

Infographics 69

Infographics Data Case Study Content Marketing 69

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . 2017: One Prediction Each for PR, Content Marketing and Social Media. “We are going to see more journalists build their own paid content channels – with or without backing from media outlets. PR grows more in demand. Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 49

Brand Branding YouTube Survey 49

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

The Resolution Blog

JULY 30, 2019

There’s no better example of this than the Holocaust. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad. By using the storytelling technique that the brand has gained fame for, Airbnb was able to connect with even more people who all had the same beliefs?—?an What are you waiting for?

Instagram 120

Instagram Examples Brand Branding 120

Karen Freberg

JUNE 24, 2019

It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. I had only attended Cannes Lions once before, and it was amazing.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. And the answer is probably a bit of both.

Writing 195

Writing Communications Marketing B2B 195

Cision

APRIL 27, 2017

Ron Culp (@Culpwrit) April 26, 2017. Cision (@Cision) April 26, 2017. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Cision (@Cision) April 26, 2017. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Deirdre Breakenridge

MARCH 14, 2018

For example, I am a Twitter chat “addict.” For example, last year, I launched my very first online course, which aims to teach educators to use social media platforms as teaching tools. For example, I participate in at least two Twitter chats in my field every single week. I launched a weekly Facebook live show in June 2017.

Education 224

Education Community Social Media Energy 224

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 193

Marketing Content Marketing Data Social Media 193

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. And in 2017, Unilever bought it for $1 billion. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples.

Leadership 111

Leadership Brand Branding How To 111

5W PR

NOVEMBER 23, 2021

Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. For this, remember that Instagram is primarily a visual platform.

Instagram 158

Instagram Publicity How To Social Media 158

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40