Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Communications Conversations

JANUARY 16, 2017

Look no further than Twitter for just one example. Take JP Morgan, for example. Anecdotally, I’ve noticed a big trend during the back-half of 2016 (and in the first two weeks of 2017): Comments and shares are getting tougher for brands to come by. And, really, do “likes” signify meaningful engagement in 2017?

B2B 60

B2B Twitter Viral Trends 60

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Gina Luttrell (@GinaLuttrell) October 9, 2017. During the Oct.

Social Media 106

Social Media Conference Media Corporate 106

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. Frank Strong (@Frank_Strong) July 21, 2017. Another ad. By Rotor Rooter. Daily Mail.

Advertising 62

Advertising Advertising Viral Video 62

Practical Law Construction

MAY 18, 2021

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). For example, according to sub-clause 18.1

Construction 121

Construction Government Radio Examples 121

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises.

Storytelling 84

Storytelling Brand Branding Customer Service 84

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. For example, a link to YouTube might feature in the social copy and not an embedded video.

Video 62

Video Social Media Instagram Media 62

Buzzstream

JUNE 16, 2021

I recognise this is tough to understand in the abstract, so let me give you a couple of examples: This piece is a remake: Highways to Hell is a piece which we made for GoCompare. In 2017, using proprietary data, Satrak revealed the slowest motorways. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

FEBRUARY 7, 2017

Blog posts in 2017 are taking longer to write and are longer in length. I’ve found the data from the Orbit study to be consistent with another recent and fairly comprehensive survey of 850 bloggers, which I reviewed here: Highlights from the State of Blogging in 2017 Survey. Read on to understand why.

B2B 60

B2B Blogging Data Survey 60

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. 2017 is the year where we saw a shift when it comes to transparency. Siri, it’s over.

Trends 59

Trends How To Retail Google 59

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. Brands love to talk about going viral; Dubin actually did it. And in 2017, Unilever bought it for $1 billion. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples.

Leadership 111

Leadership Brand Branding How To 111

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Doctor Spin

DECEMBER 7, 2023

For example, if you keep removing grains of sand from a heap, when does it stop being a heap? 2017, February 6). Viral Loops (or How to Incentivise Social Media Sharing). 2017, February 6). Viral Loops (or How to Incentivise Social Media Sharing). Continue reading 13 Silfwer, J. Doctor Spin | the PR Blog.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Buzzstream

FEBRUARY 3, 2021

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The New York Times. However, relevance is also key so when you’re outreaching.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

NOVEMBER 30, 2017

Here’s an example of that from our work: for the Minnesota State Lottery, Street Factory took giant power balls and made it appear as if they fell from the sky and crashed into cars parked on the street. “We Here’s another example of amplifying the impact of event marketing,” adds Pappas. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Prohibition

DECEMBER 17, 2021

Examples of a crisis include natural disasters, such as floods, earthquakes or fires; conflict or war; death or severe illness in the family; divorce or family breakup; sexual, physical or emotional abuse; losing your job; being involved in an accident; committing a crime you can’t remember. Domino’s Viral Staff Video.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

NOVEMBER 30, 2018

The Food and Drug Administration (FDA) has reported that more than 2 million middle schoolers and high schoolers regularly used e-cigarettes in 2017, making e-cigarettes “ the most commonly used form of tobacco among youth in the United States.” According to the National Institute on Drug abuse, 16.2%

Chemicals 50

Chemicals Viral Consumer Study 50

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. At the PGA, we leverage sponsors, players and events for example to help us tell our story. I’m currently keeping an eye on Peach to see if it takes off for example.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. At the PGA, we leverage sponsors, players and events for example to help us tell our story. I’m currently keeping an eye on Peach to see if it takes off for example.

Social Media 40

Social Media Media Storytelling Local 40

Konnect Agency

MAY 15, 2020

in November 2017. Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos.

Viral 52

Viral Video Social Media Creativity 52

MaccaPR

MARCH 2, 2017

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”. 46 Marketing Tools to Consider For 2017 ”. 46 Marketing Tools to Consider For 2017 ”. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

NewsWhip

AUGUST 11, 2021

For example, those who distrust the Covid vaccines will find those rare stories of deaths or health issues post-vaccination that confirm their beliefs. And yet, misinformation persists. Misleading facts and grey zone truths can be stitched together to create false narratives, provided underlying beliefs are strong enough.

Brand 78

Brand Branding Groups Data 78

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. For example, Lavu was able to drive website traffic , generate quality leads, and boost long-term search visibility. For example, I recently fell victim to a clickbait-ish headline from the Huffington Post.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. For example, Lavu was able to drive website traffic , generate quality leads, and boost long-term search visibility. For example, I recently fell victim to a clickbait-ish headline from the Huffington Post.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JANUARY 23, 2019

” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content. For example, a bank would do well to publish explainers on all the financial topics they can counsel clients in: retirement accounts, playing the stock market, investing, cryptocurrency, whatever.

Media 111

Media Journalism Content Marketing Education 111

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Anchor text links in press releases too are another example. Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017).

Web 60

Web Google Mobile B2B 60

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. The New York Times podcast, “The Daily,” underwritten by BMW, is a good example.

Report 225

Report Media Advertising Advertising 225