Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 But only 4.6% and 9.6%).

Communications 115

Communications Publicity Survey Newspapers 115

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 13, 2017

According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. DOWNLOAD THE INFOGRAPHIC. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. Image source: The 2017 Cision State of the Media Report. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. United Nations (@UN) April 30, 2017. Journalists are society’s eyes. Listen, speak, watch.

Branding 253

Branding Brand Government Ethics 253

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. According to Vidyard’s 2017 Video in Business Benchmark report, a video less than 90 seconds in length sees an average retention at the end of 53%.

Infographics 154

Infographics Travel Product Launch Video 154

Cision

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” They will not take a position without a company having one. But how frequently do institutional investors actually visit? examples being [link] and [link] ).

Infographics 120

Infographics Comparison Financial Study 120

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Branding Brand Video 72

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. With the following research-backed tips, however, things can be much different in 2017: The Best Content Length. 1,000 words? Well, there is. List posts. What posts. How to posts. Conclusion.

Strategy 120

Strategy Infographics Content Marketing Study 120

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms.

How To 129

How To Content Marketing Engineering Advertising 129

PR 20/20

FEBRUARY 21, 2017

And that’s not stopping in 2017. In its post, Content Marketing in 2017: 5 Trends That will Change the PH Landscape (shared 6,200 times according to BuzzSumo), Rappler ( @rapplerdotcom ) argues that content marketing is only breaking ground of its true potential. infographics, social posts, interactive quizzes).

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” And that research comes from PR content.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

Branding 120

Branding Brand Media Infographics 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Trick question: which will get the most shares between an infographic and a “ How to ” post? They are: Infographics. Master Content Types: Not All Content are Created Equal. What posts. How to posts. Conclusion.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Beyond PR

JULY 17, 2017

III in order to become a publicly listed company, and on June 30th we went public and became the only publicly traded earned media platform (and the second largest tech IPO of 2017). We all have so much to be proud of, and I’m sure we’ll do many great things in the years to come.

Infographics 64

Infographics Software Agency Company 64

Prohibition

JULY 10, 2020

In this post, I will share our latest social media infographic. Back in 2017, I created a social media timeline Infographic and it appeared to go down really well with loads of people sharing it and discussing the different channels that had been and gone. New generations = new platforms. We had MySpace then we had Facebook.

Social Media 77

Social Media Infographics Media Mobile 77

Cision

OCTOBER 16, 2017

Bob Evans (@bobevansIT) October 11, 2017. Our CMO, Chris Lynch, talked quite a bit about this when our 2017 State of the Media report came out earlier this year. hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases? take my name off ur list! —

Media 149

Media Pitching Data Technology 149

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? When you think of visual content, you may be imagining static images, CTAs or infographics.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% 3) The CMO Council infographic on CMO priorities. right click infographic an open in a new window, then click on image for higher resolution ). * * *. of the budget to 11.4%. Even so, senior marketers forecast social media spending to rise to 19.7%

Study 137

Study Survey Infographics B2B 137

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

5W PR

NOVEMBER 11, 2019

Transactional mail open rates were almost unchanged between 2017 and 2018 at about 73%. What was interesting is that mobile email usage declined slightly from 2017 to 2018, ending at 44.3%. Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention.

Data 68

Data Telecommunications Infographics Retail 68

Presspage

NOVEMBER 10, 2017

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. On November 7, the Airports Council International - North America (ACI-NA) announced Miami International Airport as the recipient of the 2017 Peggy G. Hereford Award out of over 300 entries.

International 0

International Internal Industry Infographics 0

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. An email campaign sent to seven hundred customers makes fourteen of them buy your new product. Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

APRIL 13, 2017

According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. Target your audience.

Media 71

Media Automotive Resources Financial 71

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

PRSay

NOVEMBER 18, 2016

While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that.

Media 60

Media Leadership Enterprise Data 60

Solo PR Pro

NOVEMBER 20, 2018

increase in growth from 2017 to 2018. The infographic below provides a quick an easy guide to instagram ads. Instagram has over 800 million users and 25 million business profiles. Those businesses range from solos to large corporations and span product and service categories. The addition of Instagram stories drove a 13.1%

Instagram 49

Instagram Infographics Travel Education 49

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. Or, you could take a multimedia approach with engaging images, video, and infographics that give a visual of your message.

Pharmaceuticals 70

Pharmaceuticals Marketing Survey Consumer 70

Buzzstream

FEBRUARY 3, 2021

Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’.

Digital PR 170

Digital PR Industry Strategy Film 170

Solo PR Pro

DECEMBER 13, 2016

This handy infographic from Entrepreneur offers 21 ways to reignite your creative genius and get back in the groove. At this time of year, when you are writing trends pieces, developing plans for your business in 2017 or planning new year campaigns, it’s the perfect time to test drive a few of these tips and be at your creative best.

Creativity 40

Creativity Infographics Trends Writing 40

Buzzstream

FEBRUARY 7, 2018

— AJ Ghergich (@SEO) January 24, 2017. This filter will let you review only specific types of content, which can be helpful if you’re looking for instructive info to add into your piece (like how-to articles) or data (like infographics). AJ Ghergich put it much more succinctly in a tweet: Rain drop Drop top.

Writing 134

Writing SEO Examples Blogging 134

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? You started Maccabee PR back in 1996– more than 20 years ago. Congratulations! Any pearls of wisdom on how to build and maintain a PR agency in today’s ever-changing business environment?

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” Images and infographics are an excellent way to provide context to your news story. They’re ceding the field to marketing.”

Pitching 91

Pitching Survey Journalism System 91