Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics. I love infographics. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. How can I build Brand Awareness? Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. ” You technically interview people at your company and write Q&As. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” Images and infographics are an excellent way to provide context to your news story. They’re ceding the field to marketing.”

Pitching 92

Pitching Survey Journalism System 92

Solo PR Pro

DECEMBER 13, 2016

This handy infographic from Entrepreneur offers 21 ways to reignite your creative genius and get back in the groove. At this time of year, when you are writing trends pieces, developing plans for your business in 2017 or planning new year campaigns, it’s the perfect time to test drive a few of these tips and be at your creative best.

Creativity 40

Creativity Infographics Trends Writing 40

Critical Mention

AUGUST 29, 2018

In fact, in a 2017 census, 81% of the U.S. Different types of visual content include images, videos, infographics and GIFS. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Social Media 61

Social Media Media Infographics Financial 61

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” Bloggers that report having success in their blogging efforts blog publish content at least weekly, spend hours writing posts, they obsess over analytics…and the publish longer posts.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Beyond PR

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. Image source: The 2017 Cision State of the Media Report. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year.

Brand 55

Brand Branding Government Ethics 55

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. Learn how to schedule with our 2017 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Read his " The Biggest Content Marketing Trends in 2017 " post for more. Here's how: 33 Content Marketing Promotion Ideas. Insider Tip: There is relatively new lead generation capability on Slideshare.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Great listening skills, strong research abilities, and excellent writing skills. She also serves as the 2015-2017 PRSSA national faculty adviser. Which talent would you most like to have?

Conference 40

Conference Meeting Case Study Film 40

Buzzstream

JUNE 5, 2024

This was done in 2017, but a study like this can 100% be done today as a digital PR campaign. I’m writing this piece during Mental Health Awareness Month in May. Reddit’ r/dataisbeautiful and r/infographics Reddit is a treasure trove of great content from around the web. Plus, it’s not just a flashy post designed to get links.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

FEBRUARY 7, 2018

— AJ Ghergich (@SEO) January 24, 2017. In short, influencers are tired of being asked to write and promote other people’s content for them when there’s so little value offered up front. There are some other filters that are worth taking a look at depending on the type of content you’re writing.

Writing 134

Writing SEO Examples Blogging 134

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. A 30-second spot cost $5.25

Marketing 79

Marketing Publicity Survey Study 79

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. Expect to see more of that in 2017. We’ve seen branded blog posts, so this year, I expect that we’ll see infographics, GIFs, videos, and other forms of content produced by brands trying to reach their audience. Advertorials are Dead. Images: Pixabay 1 , 2.

Brand 40

Brand Branding Small Business Advertising 40

Contently - Strategy

JANUARY 23, 2019

Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. ” He described the Vox mission to The Content Strategist and other reporters at a recent press event. “Obsessives first,” Klein said.

Media 110

Media Journalism Content Marketing Education 110