Onclusive

NOVEMBER 29, 2017

Finalists will be announced for 2018 on December 6, 2017. International Association of Business Communicators (IABC) World Conference. The call for speakers is currently open and ends December 15, 2017. Public Relations Society of America (PRSA) International Conference. Only 39 trophies are awarded each year.

Conference 210

Conference Content Marketing Marketing Education 210

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6%

Twitter 87

Twitter Social Media Media Analysis 87

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. As a bonus, Techmeme launched its own podcast earlier this year, hoping to duplicate the roaring success of The New York Times Daily, a top podcast since 2017. Mailtester or one of the similar apps like EmailHunter is a lifesaver for most PR people.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. 100 million internal comms platform. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. 9 at this year’s PRSA 2017 International Conference in Boston. Recent data suggests otherwise.

Technology 67

Technology Communications Mobile International 67

Cision

NOVEMBER 2, 2017

As a marketing leader, you are bound by an agency’s schedule and timeline, whereas with an internal team, you have complete control over your deadlines and can push campaigns out more quickly. There’s also less of a learning curve involved in working with internal team members. Rather, it’s evolving.

Agency 189

Agency Creativity International Internal 189

Stephen Waddington

AUGUST 13, 2019

A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. UK AI Industrial Strategy AI and Data are one of the four so-called Grand Challenges set out in the government’s Industrial Strategy in November 2017. That’s equivalent to adding more than £200 billion to the economy.

International 84

International Internal Ethics Communications 84

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. So, let’s take a look at the top PR fails this year and what their internal PR tactic was for handling the situation – I think we all know where this is going to start…. PR Fail Level: No comment.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Shift Communications

FEBRUARY 9, 2018

The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the world; their presence is largely international. Vice President, Marketing Technology. Only 69 million of those users are in the United States. Christopher S.

Twitter 74

Twitter Conference Advertising Advertising 74

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. There are several reasons why one business would acquire another. Did you know?

Company 161

Company Tools Technology Software 161

PRSay

DECEMBER 21, 2017

He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”.

Publicity 151

Publicity Radio Technology Sports 151

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. Are you planning or working on any additional research studies in 2016 / 2017?

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. The operations, the technology and the cultures are rarely compatible.

Software 182

Software Marketing Leadership B2B 182

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. Jane Dvorak, APR, Fellow PRSA, chair of the Society for 2017. Joseph Truncale is CEO of PRSA.

Privacy 60

Privacy Mobile Ethics Conference 60

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. To communicate effectively across a full range of platforms and technologies. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 167

Publicity Ethics Training Education 167

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. Fast forward a few years to 2017 and I had the chance to do just that — serving first as a senior counselor to PRSA Chair Jane Dvorak, APR, Fellow PRSA, and later as a director-at-large. (At Photo by albert chau, 2017 ].

Education 122

Education Technology Policies Leadership 122

PRSay

OCTOBER 24, 2018

By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen. By the end of 2017, the listed share price of Mitsubishi was ¥806 ($7.37), a 72 percent increase over Nissan’s purchase price of ¥468 ($4.28).

Ethics 264

Ethics Automotive Conference Technology 264

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 145

Data How To Storytelling Analytics 145

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Staffbase has started a podcast dedicated to internal comms. Mark was 68.

Branding 172

Branding Brand Reddit Pitching 172

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? GTCR and Cision made $2.25

International 72

International Internal Data Media 72

PRSay

SEPTEMBER 25, 2017

8 at PRSA’s 2017 International Conference in Boston. But any technology is really only as useful and savvy as the people behind the scenes actively reviewing and doing something with it. But the proliferation of social and digital technologies continues to give rise to new faces and outlets that might be useful to your brand.

Media 136

Media Agriculture Data Instagram 136

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. It may seem surprising to go from an intern program in the early 80s with a vocational certificate out of high school, to Director of Business Technology and Intelligence.

Community 115

Community Software Education Web 115

PRSay

APRIL 15, 2019

My journey started in August 2017 when I submitted my application. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. Throughout her career, she has managed several high-profile brands in the technology, retail, hospitality and nonprofit sectors.

Nonprofit 118

Nonprofit Conference Study Retail 118

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. of the budget to 11.4%.

Study 138

Study Survey Infographics B2B 138

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. PR technology trails, by a long shot, the technology capabilities offered to marketing.

Software 130

Software Tools Publicity System 130

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall. I will continue to show my gratitude in 2017 and beyond! How are you going to show your thanks on Thanksgiving and during the holiday season?

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Fake news has become a catch all term for any ethical issue that impacts the media or public relations.

Conference 108

Conference Ethics Advertising Advertising 108

5W PR

MARCH 23, 2018

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. In 2017, voice search saw a massive spike in popularity – and it’s only gaining more steam.

Interviews 84

Interviews Agency SEO Google 84

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

NOVEMBER 30, 2017

Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. How technology brought us together , Rachel Botsman. We agreed to try and start an international conversation next year around this issue. Who can you trust?

Publicity 86

Publicity Ethics Survey Google 86

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. Given that AirPR is a PR technology company, we get a front-row seat to some of the best and brightest PR professionals in the industry, individuals who care deeply about whether or not their work is driving website traffic, sales and so forth.

Measurement 136

Measurement Analytics Data Conference 136

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. — supersaurs (@supersaurs) November 1, 2017. 3) AR for publishers (and content marketing).

Case Study 115

Case Study B2B Study Marketing 115

Stephen Waddington

NOVEMBER 17, 2019

More information on the CIPR’s AIinPR work, including the globally-leading Humans Still Needed research by Jean Valin ; contributions to the UK Government and European Commission reports on AI; and work with technology and AI development industries across the world can be found on the CIPR website.

Report 96

Report Ethics Government Training 96

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Why do we need a blog? What is the ROI of social? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87