Cision

OCTOBER 4, 2017

In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling Measurement B2C 282

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 110

Sports Advertising Advertising Survey 110

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today.

Skype 150

Skype Industry Storytelling Interviews 150

Karen Freberg

AUGUST 12, 2017

We discussed the results we got from interviewing 31 social media professors and what were some of the challenges and best practices we could take on. We found out our Hootsuite University paper was award the Top Downloaded Article from the Journal of Public Relations Education.

Conference 40

Conference Social Media Community Education 40

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable.

Publicity 150

Publicity Policies Social Media Study 150

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). In fact, we need to shoot photos for our Winter 2017 issue nearly a year earlier, when there’s still snow on the ground!”. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. Nicole Castro thought she was going to be a doctor.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Fashion 227

Fashion Travel Interviews Instagram 227

Mark My Words

APRIL 26, 2022

The news popped out while I was in a pub in Halifax, with no signal,’ Mason told his Twitter followers just earlier today, 24 hours after the big news broke that he would be taking on the biggest brief in British political journalism. . But where did Mason’s hunger for news come from? Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews.

Pitching 84

Pitching Survey System Technology 84

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 72

Publicity Ethics Training Education 72

Bianchi Biz Blog

FEBRUARY 21, 2022

How long have you been in journalism and how did you get started? After more than 15 years in local news in the New York City area, I grew from working in newspapers to running websites and working in live streaming news and sports, and more before I joined FleetOwner in 2017. I started off covering education and other local issues.

Meeting 94

Meeting Transportation Media Sports 94

Cision

DECEMBER 16, 2016

As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal. 2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington.

Policies 120

Policies Ethics Journalism Leadership 120

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. And, they have been for a while now. Bank (nominated by Monica Wiant).

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Mora Communications

MAY 15, 2017

For over 15 years Ann has prepared top professionals to appear on CNN, Oprah, Fx News, 60 Minutes, The Wall Street Journal, and numerous other outlets. Ann has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, Entrepreneur, and many other media. Thursday, May 25, 2017. s Silicon Beach community. .

How To 56

How To System B2C Training 56

Mora Communications

OCTOBER 5, 2017

I was doing interviews, concert reviews and record reviews and I remember being inundated by literally hundreds of disco tinged albums to review from Casablanca records, which was one of the kings of the disco world. So flashback to the ‘70s In 1978, I was assigned to review a concert at the Santa Monica Civic.

Interviews 40

Interviews Travel Journalism Writing 40

Sword and the Script

DECEMBER 26, 2023

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. Wishing you a safe and happy holiday season.

Writing 189

Writing Communications Marketing B2B 189

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. A national TV interview can be worth its weight in gold. 2017 | PR for Law. And that’s exactly who your prospective clients are searching for.

Advertising 40

Advertising Advertising Television Viral 40

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Bianchi Biz Blog

MARCH 7, 2022

How long have you been in journalism and how did you get started? In 2017, I was covering the unveiling of the Volvo VNL Series trucks in Greensboro, North Carolina, as assistant editor of Fleet Maintenance magazine. In 2021, at the Women in Trucking annual conference as managing editor of HDT. In fact, PDFs don’t even exist there!

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. How long have you been in journalism and how did you get started? Oh, and I almost elbowed Arnold Schwarzenegger in the crotch that night.

Automotive 55

Automotive Meeting Report Media 55

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. A PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? I left SAE in 2017 to create BNP Media’s startup media brand Autonomous Vehicle Technology, Finish this sentence: If I am not reporting, I am …. Access to high-level execs who have an understanding of the big picture but also a good working knowledge of technology.

Meeting 57

Meeting Mobile Automotive Transportation 57

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.”

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Maxim Behar

MAY 28, 2023

I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. I value enormously the dozens of global PR awards I've received – of course, mostly my 2017 induction in the Global PR Hall of Fame, and I know I will continue to receive them if I work hard and in an innovative way.

Education 52

Education Meeting Course Creativity 52

Communications Conversations

JUNE 8, 2017

I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. After a few months, I realized I needed to brush up on my financial acronyms and knowledge, but in less than a years time, I actually enjoyed reading the Wall Street Journal. Paul near home.

Banking 113

Banking Sports Financial Corporate 113

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves.

Privacy 60

Privacy Hotels Film Data 60

Sword and the Script

AUGUST 13, 2019

(Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). WooPitch (@WooPitch) March 30, 2017.

Technology 12

Technology Software Company Marketing 12

Bianchi Biz Blog

OCTOBER 7, 2024

We won the Ken Purdy Award for Excellence in Multi-media journalism from the International Motor Press Association in 2024. I also get interviews when I am on the road, and some of our guests are product-development chiefs, product program leaders, etc. I wrote the play and produced it in 2017, and we are doing it again.

Meeting 53

Meeting Automotive Radio Interviews 53

Stephen Waddington

MAY 5, 2019

The goal of journalism in 2019 is to provide coverage so informative and reliable that people around the world are willing to pay for it. According to Pew Research, a third of large newspapers and a quarter of digital publications have suffered layoffs since 2017. Edelman reports a massive rise in news engagement.

SEO 60

SEO Media Relations Pitching Report 60

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. Hub and spoke. Journalistic. I’m not alone either.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Contently - Strategy

APRIL 24, 2019

I interviewed all the people who would be stakeholders in our work,” she told us. “I Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. I said, ‘What do you want to get out of what we do?’ And you’ll be in prime position to pull the right levers.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Buzzstream

JUNE 5, 2024

This was done in 2017, but a study like this can 100% be done today as a digital PR campaign. Results: The survey tapped into something special because it ended up with over 800 LRD, including coverage from the New York Times, Wall Street Journal, TimeOut, ArsTechnica, and foreign sites like Observatório docinema and El País.

Digital PR 62

Digital PR Examples Strategy Survey 62

Deirdre Breakenridge

JANUARY 3, 2018

Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind. I also want to thank Fred Garcia for sending me a copy of his book, and my husband, Mark , for insisting that The Opposable Mind should be on my list even though it was the last book I read in 2017. S = Scribing / Journaling. E = Exercise.

Crisis 0

Crisis Journalism Hotels Case Study 0