Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 125

Technology Study Communications Survey 125

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Nor has PR embedded itself into academic community and its thought leadership and alumni networks.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. Technology: $124,500. Telecom: $130,000. Travel: $85,000.

Survey 72

Survey Corporate Comparison Financial 72

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” “The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. The operations, the technology and the cultures are rarely compatible. Cision shakes up C-suite again Cision has swapped out its leadership again.

Software 161

Software Marketing Leadership B2B 161

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Mastering digital technology is the easy part. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Follow him on Twitter @cglynch.

Branding 120

Branding Brand Media Infographics 120

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. 9 at this year’s PRSA 2017 International Conference in Boston. Recent data suggests otherwise.

Technology 68

Technology Communications Mobile Internal 68

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. To mark National Disability Employment Awareness Month in October, Carver talked to PRsay about her work-from-home challenges during COVID-19 and how technology has evolved for blind and visually impaired people. How has the technology you use for work evolved?

Software 183

Software Nonprofit Technology Education 183

PRSay

MAY 7, 2021

Fast forward a few years to 2017 and I had the chance to do just that — serving first as a senior counselor to PRSA Chair Jane Dvorak, APR, Fellow PRSA, and later as a director-at-large. (At Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. Photo by albert chau, 2017 ].

Education 122

Education Technology Policies Leadership 122

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. To communicate effectively across a full range of platforms and technologies. To offer organisational leadership. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 167

Publicity Ethics Training Education 167

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. Jane Dvorak, APR, Fellow PRSA, chair of the Society for 2017.

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Privacy Ethics Mobile Conference 60

PRSay

DECEMBER 21, 2017

He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”.

Publicity 151

Publicity Radio Technology Sports 151

Sword and the Script

MAY 17, 2022

Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Specifically, Forrester finds executives and the finance department are more involved in B2B buyer’s journey : 75% of executives were buying decision-makers in 2021 – up from 58% in 2017; and. Each survey polled at least 800 people making B2B purchases.

B2B 111

B2B Study Survey Comparison 111

PRSay

JANUARY 17, 2019

percent uptick from 2017’s 1,160. The report also found the 425 CEO changes in the fourth-quarter of 2018 to be the highest ever on record, a strong increase from 2017’s fourth-quarter departures of 294. Boards are anticipating a changing environment and putting leadership in place who are capable of succeeding in it.”.

Study 87

Study Ethics Leadership Technology 87

PRSay

OCTOBER 24, 2018

By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen. By the end of 2017, the listed share price of Mitsubishi was ¥806 ($7.37), a 72 percent increase over Nissan’s purchase price of ¥468 ($4.28).

Ethics 265

Ethics Automotive Conference Technology 265

PRSay

SEPTEMBER 25, 2017

8 at PRSA’s 2017 International Conference in Boston. But any technology is really only as useful and savvy as the people behind the scenes actively reviewing and doing something with it. But the proliferation of social and digital technologies continues to give rise to new faces and outlets that might be useful to your brand.

Media 137

Media Agriculture Data Instagram 137

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. The influx of technology and the data it yields makes everyone a researcher. Support every stage of the buyer’s journey.

Infographics 235

Infographics Case Study Content Marketing Video 235

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey Social Media SEO 223

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 146

Data How To Storytelling Analytics 146

PRSay

JULY 22, 2021

In a 2017 study published in Harvard Business Review , people who worked in high-trust companies reported 74 percent less stress, 50 percent higher productivity and 40 percent less burnout than those at low-trust companies. Hybrid models demonstrate trust. Trust is essential in any relationship. Tech tools make hybrid work easier.

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Employee Exercises Study Meeting 148

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 186

Marketing Content Marketing Data Social Media 186

Stephen Waddington

NOVEMBER 17, 2019

More information on the CIPR’s AIinPR work, including the globally-leading Humans Still Needed research by Jean Valin ; contributions to the UK Government and European Commission reports on AI; and work with technology and AI development industries across the world can be found on the CIPR website.

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Report Ethics Government Training 96

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 189

Writing Communications Marketing B2B 189

Cision

JUNE 1, 2017

The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. I’ve also seized any opportunity to take on leadership roles.

Sports 245

Sports Agency Creativity Industry 245

Cision

DECEMBER 16, 2016

2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington. I’m also excited about the next generation of POLITICO leadership running the company as we enter our second decade.

Policies 120

Policies Ethics Journalism Leadership 120

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.14 Source: Edelman Trust Barometer, p.33

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Government Survey Technology Ethics 88

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. of the budget to 11.4%.

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Study Survey Infographics B2B 112

PRSay

NOVEMBER 18, 2016

While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that.

Media 60

Media Leadership Enterprise Data 60

PRSay

APRIL 25, 2018

But Facebook use isn’t just about chatting and scrolling through news feeds — a 2017 poll from LendEDU found that 40 percent of millennials rely on Facebook as their primary news source, compared with 16 percent who get their news from Twitter and 4 percent who use Instagram.

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Facebook Privacy Data Survey 137

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. About Nick Bell.

Infographics 72

Infographics Branding Brand Video 72

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. Consider just a handful of headlines from Techmeme the morning of September 18, 2017. Growing Skepticism Toward Vendors’ Claims.

B2B 60

B2B Leadership Crisis Communications Case Study 60

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 2) The marketing budget as a percentage of revenue.

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Survey Marketing B2B Content Marketing 103