Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists.

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Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

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Writing Storytelling Pitching Creativity 147

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something.

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Meeting Media Training Automotive 99

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR is always evolving. Data Journalism.

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Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Check out our list of the best PR conferences to attend in 2017.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Content picks Pitch results. Tried and true pitching tips. Employee engagement.

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Brand Branding Reddit Pitching 153

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

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Pitching Real Estate How To Twitter 66

Remote PR Jobs

SEPTEMBER 25, 2023

Rather than sifting through an inbox of thousands of pitches looking for the diamond in the rough, our contributor network is going to go invite-only. There are more platforms than ever for people to get personal viewpoints out there and to practice their writing skills. For every gem, there were increasingly a lot of rocks.

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Resources Community Industry Pitching 100

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” What’s your writing routine like now?

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Writing Creativity Local Pitching 122

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

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Survey Media Relations Pitching Media 170

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

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Writing B2B Analytics Reputation 62

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. This is by far the most agreeable group to this practice, however.

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Social Media How To Media Journalism 247

Solo PR Pro

APRIL 4, 2017

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. Nearly all (92%) journalists and influencers who responded to the Cision survey prefer email pitches. The proof is in the pitch.

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Report Media Pitching Resources 41

Flack's Revenge

SEPTEMBER 15, 2020

That was written in 2017, but the practice continues to grow. Define buyer personas Compile prospect lists Court ABM buyers and influencers on social media Go beyond the usual social engagement, like sharing and reciprocating and actually pitch them for a client event or offering (breaking down that fourth wall).

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B2B Case Study Enterprise Resources 177

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view.

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Case Study SEO Film Video 178

Cision

JUNE 29, 2017

With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. Send the extra couple of pitches. We shouldn’t lose the art of the pitch or an appreciation for great writing. He has also led “media for media” communications for investigative journalism non-profits.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Cision

MAY 2, 2017

It’s the foundation of marketing in 2017. Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Build relationships through social media so that when you pitch you are a warm lead versus a cold one. Social Media = Peanut Butter.

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Social Media Media Local Pitching 167

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. The 2016 Linqia Influencer study shows that in 2017, costs for influencer programs have increased, averaging $50,000-$100,000 per influencer. Do not forget this step!

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Marketing Guidelines Measurement Analytics 156

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?

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Automotive Meeting Report Media 55

Sword and the Script

MARCH 2, 2021

In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

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Company Tools Technology Software 153

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Align your media pitching and your editorial content calendar to keep your message focused.

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Strategy Measurement Content Marketing Meeting 298

Inbound PR

APRIL 24, 2018

I kept on writing and started doing public speaking on the topic around the world. Then came the INBOUND16 conference in November 2016 where my pitch for Inbound PR was accepted and I spoke in front of hundreds of people about it. This Post Will Change Your Mind was the first post I ever wrote about Inbound PR. That was in July 2015.

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Conference Pitching Writing Publicity 49

Landis PR

JUNE 27, 2022

A picture of Polly with the original cast of “Ain’t Too Proud” at the 2017 SF AIDS Walk opening ceremony – a promotional appearance. While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. What is your favorite part of your job? Can you believe it?

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Healthcare Exercises Pitching Sports 52

PRSay

DECEMBER 15, 2017

For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. © Stephen Dupont, 2017. Be grateful.

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Nonprofit Local LinkedIn Big Data 160

PRSay

MAY 31, 2019

It might sound old-school, but write down the questions you want to ask. Also fine-tune your elevator pitch so you can quickly and concisely help your potential mentor understand you and your goals. He retired in 2017 as associate professor of communication at Curry College in Milton, Mass., Don’t depend on your memory.

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How To Meeting Ethics Pitching 133

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

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Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

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Meeting Automotive Media Transportation 83

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

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Writing Education Pinterest Creativity 149

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. What advice do you have for PR people that want to pitch you? I’m the executive editor of FleetOwner magazine and FleetOwner.com.

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Meeting Transportation Media Sports 96

Mora Communications

NOVEMBER 2, 2017

Write your targets, goals and intents. Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign.

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Brand Branding Product Launch Google 66

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

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Software Tools Publicity System 116

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. The most frequently asked question is what should I write about? All pitches will be reviewed on merit and in the wider context of the book. I’ve had some great conversations.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies.

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Agency Meeting Print Course 136

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Write a 2-4 sentence prediction for marketing and PR in 2024.] Audiences know the difference.

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Writing Communications Marketing B2B 196

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

Analytics 69

Analytics Report Technology Pitching 69

Beyond PR

APRIL 24, 2018

The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 Don’t spread fake news by pitching a half-baked story! Make sure your own sources are reliable before you pitch journalists. Nearly as important is tailoring your pitches to their beat. 63 percent of U.S.

Media 75

Media Pitching Survey Journalism 75

Beyond PR

MAY 2, 2017

It’s the foundation of marketing in 2017. Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Build relationships through social media so that when you pitch you are a warm lead versus a cold one. Social Media = Peanut Butter.

Social Media 78

Social Media Media Local Pitching 78