Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. According to Linqia’s 2017 State of Influencer Marketing Report , 89 percent of marketers depended on influencers last year to create authentic content about their brand. . Press Release Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

JUNE 8, 2017

Cision’s 2017 State of the Media Report revealed that more than half of journalists and influencers are driven to pursue a story because a PR professional has displayed knowledge of their past work, interests and beats. broadcast, online, print, etc.). Role (exact job titles). Media type (e.g., Recent content (e.g.,

Pitching 225

Pitching Print Conference Local 225

Prowly

FEBRUARY 18, 2025

Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Source For example, Coke's "Share a Bottle" campaign was promoted on socials, on TV, in print, and on other channels, and the message remained unchanged: connection and sharing. #6

Examples 104

Examples How To Product Launch Print 104

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 181

Newspapers Industry Print Journalism 181

5W PR

MAY 16, 2017

Trendspotting at IHHS 2017 – here’s what to look for heading your way: SMART PRODUCTS: “Smart” products are getting event smarter…From garbage cans that open from voice commands to WiFi enabled grills and sous vide machines, housewares manufacturers are innovating with the tech-savvy consumer in mind. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

OnePitch

JANUARY 16, 2024

Telisha Bryan is a managing editor for Crain's New York Business, where she oversees the editing of articles for Crain's print publication, website, and various newsletters. Telisha has been at Crain's New York since 2017, where she started as a copy desk chief.

Print 104

Print Publicity Media 104

The Stalwart Blog

DECEMBER 5, 2016

His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section. What digital storytellers do you think will crush it in 2017? That sounds almost as cool as the fact Joshua was born in Pittsburgh, PA and he side gigs as a DJ. . Joshua, I am rooting for you! .

Storytelling 60

Storytelling Journalism Print Mobile 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. And being a best-selling author can’t hurt when pitching bylines or features to the media. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

Cision

JUNE 12, 2017

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In 2017, influencers with YouTube channels can generate 1 million views in a month. This cost versus audience, game theory is the foundation of advertising, which has persisted for more than a century.

Advertising 190

Advertising Advertising Radio Television 190

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. So, which sectors do we think will rise to red-hot levels of heated fame in 2017?

Technology 48

Technology Automotive Retail Banking 48

Cision

APRIL 4, 2017

Our latest release incorporated a large amount of feedback from our customers but I’m also pleased to see that it relates to many of the key findings in Cision’s 2017 State of the Media Report. Rather than give you a bulleted list of all the new features in the Comms Cloud (of which there are many!) Easily execute a multichannel campaign.

Communications 120

Communications Pinterest Print YouTube 120

Cision

DECEMBER 12, 2016

Brands are not married to the idea of TV advertising, print media, billboards, etc. Make sure that social media is part of your 2017 editorial calendar, and plan ahead to ensure you’re distributing your content to the right people, on the right channels, at the right time. They go where they find results. Time is ticking.

Social Media 120

Social Media Media Measurement Advertising 120

PRSay

MARCH 22, 2017

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. PwC LLP (@PwC_LLP) February 28, 2017. But Stone said she kept her card. How could everyone screw this up? Then, they released a second statement taking full ownership.

Crisis 119

Crisis Sports Television Print 119

Shift Communications

JUNE 8, 2018

off a t-shirt featuring a map of Canada back in 2017 , I was left baffled. Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”.

Print 83

Print Fashion Writing Google 83

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Reputation management – more 24/7 than ever. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Video Training Survey 136

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. And in 2017, Unilever bought it for $1 billion. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. At the time of the sale in 2017, Dubin had more than 3 million subscribers coming back for more every month.

Leadership 106

Leadership Branding Brand How To 106

Cision

NOVEMBER 3, 2016

But the free-for-all atmosphere of the Internet and encouragement for professionals to blur their social media and professional pursuits creates an interesting dynamic if not dilemma moving into 2017 and beyond. Better yet, adopt a “digital etiquette.”.

Social Media 120

Social Media Media Reputation Training 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? One of our favorite clients begins many conversations with “I don’t know if this will be of any interest” and then lays something very cool on us, such as the first-ever swimming pool design from a 3D printed model.

Agency 136

Agency Meeting Print Course 136

OnePitch

JANUARY 16, 2024

Telisha Bryan is a managing editor from Crain's New York, where she oversees the editing of articles for Crain's print publication, website and various newsletters. Telisha has been at Crain's New York since 2017, where she started as a copy Desk Chief.

Print 57

Print Publicity Media 57

Sword and the Script

JULY 28, 2020

billion in 2017 and today it boasts “nearly 900 million users.” At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Media Week in InDaily. In its announcement, nine.com.au

Media 76

Media Journalism Radio Print 76

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine.

Meeting 97

Meeting Media Training Automotive 97

Presspage

DECEMBER 26, 2017

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. 2017 brought a promotion and title change. I became the Director of Business Intelligence at American Ring, voted one of the NAVUG 2017 ALL-STARS and Advisory Board Chairman.

Community 115

Community Software Education Web 115

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.

Measurement 97

Measurement Comparison Advertising Advertising 97

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. Our industry has come to despise AVEs because it doesn’t reflect the true value of a high-impact, earned-media placement.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

JANUARY 20, 2018

A page within the printed report document triggered the experience for investors.”. — supersaurs (@supersaurs) November 1, 2017. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. There are three other examples in Optera piece worth considering.

Case Study 114

Case Study B2B Study Marketing 114

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Good news is hard to find.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. 8) June 13, 2017: L’Argus de la Presse. pic.twitter.com/c9tVwxoltY.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

JANUARY 16, 2024

It also provides comprehensive print media monitoring through a partnership with LexisNexis – which most of the incumbents also offer. For example, in 2017 they said they had raised about $1 million in funding and had 22 customers. Monitoring Propel offers social media monitoring of Twitter, Instagram and Facebook.

Software 156

Software Pitching System Analytics 156

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print.

Twitter 77

Twitter Radio Social Media Print 77

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Print Syndicate had just launched their new greeting cards and we were tasked with landing a splashy hit. Online, print, broadcast – it all still matters. Annie Perkins.

Print 60

Print Media Travel Wireless 60

Communications Conversations

JANUARY 26, 2016

According to eMarketers, social media ad spend will quadruple by 2017. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Print it out and mail it out to your ABM targets. The study was sponsored by Informa Engage and conducted by Chief Marketer in July 2017. 51% say finding leads that convert.

B2B 67

B2B Report Marketing Survey 67

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

JUNE 29, 2016

And in 2017, that figure will grow 24.0% In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. million people.

Media 75

Media B2C B2B Nonprofit 75