Stephen Waddington

DECEMBER 17, 2020

A trip in 2017 led to a call from Ralph Tench at Leeds Beckett University in 2017 to join the team on Exploring PR. We made a start at reflecting this by adding new material in the past few months as the book went to print. We’ve published the fifth edition of the book this week. I fear history continues to repeat itself.

Case Study 201

Case Study Conference Exercises Print 201

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Media type (e.g., broadcast, online, print, etc.). Social media accounts. Role (exact job titles). Recent content (e.g.,

Pitching 225

Pitching Print Conference Local 225

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Newspapers 181

Newspapers Industry Print Journalism 181

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Video Training Survey 136

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? One of our favorite clients begins many conversations with “I don’t know if this will be of any interest” and then lays something very cool on us, such as the first-ever swimming pool design from a 3D printed model.

Agency 136

Agency Meeting Print Course 136

Shift Communications

JUNE 8, 2018

off a t-shirt featuring a map of Canada back in 2017 , I was left baffled. Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”.

Print 83

Print Fashion Writing Google 83

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.

Measurement 97

Measurement Comparison Advertising Advertising 97

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. It also has six print editions a year.

Media 76

Media Journalism Radio Print 76

PRSay

MARCH 22, 2017

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. PwC LLP (@PwC_LLP) February 28, 2017. But Stone said she kept her card. How could everyone screw this up? Then, they released a second statement taking full ownership.

Crisis 119

Crisis Sports Television Print 119

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine.

Meeting 97

Meeting Media Training Automotive 97

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media.

Twitter 77

Twitter Radio Social Media Print 77

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential.

Social Media 40

Social Media How To Case Study Media 40

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. WooPitch (@WooPitch) March 30, 2017.

Technology 14

Technology Company Software Marketing 14

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. 20% social media. 23% say social media. 22% social media posts. Share it on social media. Pay to boost the content on social media.

B2B 67

B2B Report Marketing Survey 67

Sword and the Script

JANUARY 16, 2024

Monitoring Propel offers social media monitoring of Twitter, Instagram and Facebook. It also provides comprehensive print media monitoring through a partnership with LexisNexis – which most of the incumbents also offer. For example, in 2017 they said they had raised about $1 million in funding and had 22 customers.

Software 156

Software Pitching System Analytics 156

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.

Television 60

Television Enterprise Media Analytics 60

Sword and the Script

APRIL 1, 2017

Social media, which was once the path around the traditional gatekeeper, today has become the gatekeeper, and not a better one since ideas are surfaced for a price. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. See these related posts: .

Advertising 66

Advertising Advertising Print Study 66

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. What is the ROI of social? HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Why do we need a blog? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

MAY 5, 2019

According to Pew Research, a third of large newspapers and a quarter of digital publications have suffered layoffs since 2017. 5 Social media: it’s complicated A fifth of journalists believe social networks bypassing traditional media is the biggest challenge facing journalism. . #5 Print accounted for 43.8%

SEO 60

SEO Media Relations Pitching Report 60

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses. Social media. The evolution of reviews. Fake reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

Prohibition

AUGUST 9, 2017

We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

Communications 48

Communications Radio Print Hotels 48

Sword and the Script

APRIL 22, 2017

Social media rewarded brevity while arguably sacrificing clarity. So wrote Josh Bernoff , a former Forrester analyst, and co-author of Groundswell , a book early to spot the rise of social media. His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it.

Writing 66

Writing B2B Analytics Print 66

Beyond PR

JULY 14, 2017

I think many agencies and brands forget what gets put into a post from time, gas and even our fees we pay for social media schedulers/online services that help organize your ads. Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels?

Pitching 66

Pitching Real Estate How To Twitter 66

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. Quick, do you remember what 2017 was the year of? In response, most publishers began using larger pages.

Marketing 104

Marketing Google Newspapers Print 104

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

PR in High Definition

APRIL 23, 2019

In 2017, our CEO Claire questioned whether innovation was stagnating across social media channels. Even 3D printing has only just started to deliver a very specific set of capabilities in plastic and metal printing after being hyped in its infancy.

Communications 59

Communications How To Print Hotels 59

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. But now with social media, we can multiply that engagement a thousand-fold. In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76

Beyond PR

MARCH 1, 2018

Deriving ROI from coverage in a handful of TV outlets and a few hundred print publications is one thing. Seventy percent of marketing and communication professionals say they would use earned media more often if they could calculate financial impact and ROI. Something is very, very wrong with this picture. A Fundamental Flaw.

Media 73

Media Measurement Enterprise Television 73

Prohibition

AUGUST 9, 2017

We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

Communications 48

Communications Radio Print Hotels 48

Stephen Waddington

MAY 8, 2018

. #3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Mora Communications

OCTOBER 26, 2017

Print coverage is still crucial. Once you’re in magazines and newspapers, you can use social media and the internet to ramp up interest in your product. This will in turn will help interest more media coverage. . Remember, media begets media. . The beauty industry is tailor-made for PR.

Newspapers 40

Newspapers Print Storytelling Industry 40