ImPRessions - Crenshaw Communications
JANUARY 5, 2017
Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.
Prowly
APRIL 10, 2025
What does it mean to manage social media reputation? Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?
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ImPRessions - Crenshaw Communications
OCTOBER 4, 2019
In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. How PR and reputation intersect.
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. 2017 was like a charmed year for the digital commerce giant.
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.
Shift Communications
JANUARY 2, 2017
What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2017, the tsunami of content will only increase. However, the year that the bubble bursts will not be 2017. Christopher S.
The Proactive Report
MARCH 21, 2017
The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. However, the techniques and skills we used in the past are no longer sufficient in the digital age.
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