Cision

MAY 12, 2017

The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.

Google 259

Google Digital PR Mobile SEO 259

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim.

Reputation 78

Reputation Government Film Viral 78

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Gina Luttrell (@GinaLuttrell) October 9, 2017. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

In 2017 a pair of entrepreneurs from Google founded a new company to sell goods usually found at convenience or corner stores – in vending-machine-like “pantry boxes” placed in other businesses and residential buildings around town. Could it have intentionally courted controversy by making light of workplace harassment issues?

Corporate 149

Corporate Viral Community Crisis 149

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Cyber thefts. Sexual misconduct.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Buchanan PR

OCTOBER 5, 2023

A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe.

Strategy 88

Strategy Media Viral Trends 88

David PR Group

JULY 28, 2015

Any misstep could turn into an online reputation issue within moments. According to analysts, there will be more than 200 million camera phones in the United States by 2017. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era. 200 Million Camera Phones. Let me know.

Reputation 40

Reputation Viral Privacy Retail 40

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. A brand’s video that goes viral creates a lot of buzz. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. Until next time!

Social Media 62

Social Media Video How To Media 62

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. Can a good story create value for a brand?

Storytelling 89

Storytelling Branding Brand Customer Service 89

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. Having viral potential. These are: Improving a client website’s rankings. How can I build Brand Awareness?

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

MAY 12, 2017

The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.

Google 64

Google Digital PR Mobile SEO 64

PR in High Definition

DECEMBER 17, 2018

Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. Facebook’s reputation was on the line and they suffered some serious damage. Although it was pulled from TV for being ‘too political’, it became viral across social media with nearly half a million views on YouTube. A lesson in ethics.

YouTube 48

YouTube Ethics Crisis Industry 48

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. If a crisis occurs, it could harm your reputation and relationship with team members, customers and shareholders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

DECEMBER 21, 2021

We watched as this story sent both the public and the media into a frenzy, and how this story spread like wildfire across the web, and how it may have damaged Formula 1’s reputation. . Or it could be compared to the Houston Astros cheating scandal in 2017 (and also 2019) that had the entire baseball world calling for a stripped title.

Reputation 148

Reputation Sports YouTube Web 148

Buchanan PR

JANUARY 16, 2025

Shock value, scandal, or even outrageous comments can sometimes fuel viral marketing, leading to a surge in attention. In the digital age, viral moments can amplify attention quickly, and some brands manage to convert that temporary outrage into a longer-term win by strategically navigating the fallout.

Airlines 86

Airlines Viral Crisis Social Media 86

Doctor Spin

MARCH 8, 2025

One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. Pepsis Kendall Jenner Protest Ad (2017) Pepsi launched an ad featuring Kendall Jenner diffusing a tense protest by handing a police officer a can of Pepsi. Mixed messages.

Examples 52

Examples Airlines Viral Crisis 52

NewsWhip

AUGUST 11, 2021

These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs. Detractors and critics are part of your reputation landscape too. So it goes. Detect and quantify misinformation fast.

Branding 78

Branding Brand Groups Data 78

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO.

Report 225

Report Media Advertising Advertising 225

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. I am giving another of my lectures soon and as part of this I have been researching some of the worst social crises of 2017. Lyft 1 Vs Uber 0.

Social Media 49

Social Media Airlines Media Viral 49