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Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. In today’s business and media environment, overall business strategy and communications strategy are intertwined. The PR Industry Evolves Beyond Its Roots.
2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Successful Journalists Use SocialMedia. Top 10 U.S.
What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content.
Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. Mainstream media. For the MSM, 2017 was filled with ups and downs. The Winners.
Although sometimes applied pejoratively, the validity of news shared on socialmedia is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on socialmedia. SocialMedia is Speedy, And This Causes a Problem.
But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017.
But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. ” Yet Pepsi’s fast action helped stanch the outpouring of criticism that the commercial was tone-deaf and trivialized true social activism. Pepsi’s graceful mea culpa.
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.
When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017.
On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Vice President, Marketing Technology.
Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% While major media outlets made quite a fuss about the disclosure, it’s so small as to be barely statistically relevant. Vice President, Marketing Technology. downwards on average. Christopher S.
Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Vice President, Marketing Technology. User Growth.
The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. quintillion bytes of data a day.
Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through socialmedia and high-level content. It’s good news that corporate leaders are starting to appreciate the power of socialmedia, but progress has been slow.
I teach Communication, Public Relations, and SocialMedia classes at a public university in New Jersey, United States. My blog posts focus on the intersection of socialmedia and education. Last year, I earned a Top Writer status in SocialMedia on Medium. Technology has made this possible.
There is one very obvious reason why socialmedia and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on socialmedia. Socialmedia has massive power. It’s easy to point to generational divides in technology.
The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 and 9.6%). #10
But with all the craziness comes absolute wide-eyed wonder at just how lucky we are… that we actually live in a world where technology allows us to live and work from basically anywhere, as long as we can get Internet connectivity. And being connected is the first step to becoming a Social PR Superhero. They were: Integration.
It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2
It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.
The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in socialmedia? Vice President, Marketing Technology. User Growth. Only time will tell; one data point doesn’t make a trend.
Wanting to learn more about industry trends in marketing, public relations, and socialmedia, I searched for influencers, editors, thought leaders, and publications. As of third quarter 2017, Twitter averaged 330 million monthly active users, which means a lot of content. .” ” My answer: Research.
I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. At the same time, generation after generation of new media pop up, from blogs to socialmedia to video influencers and more. Christopher Penn (@cspenn) May 17, 2017.
As we wind down 2017, our gaze inevitably turns to the horizon. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Society and socialmedia have created hyper-focused segmentation of the audience. Part 5: SocialMedia.
Snapchat, the shiniest new object in socialmedia (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). Vice President, Marketing Technology. cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? User Growth.
With rapidly evolving technology and new mediums of communication, we’re getting to a place where an insane amount of time is being spent on the packaging and overall delivery of what we’re saying, but the actual message is getting lost in translation. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017.
For the fourth year in a row, respondents reported a decrease in the public’s distrust of the media; 59 percent of respondents felt the public lost trust this year, which is down from 63 percent in 2019, 71 percent in 2018 and 91 percent in 2017. This is down from 19 percent in 2019. Photo credit: shutterstock.
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Content and socialmedia capabilities followed close behind. It’s a “Who Moved My Cheese,” moment.
The year 2017 has been quite a year for the PR industry. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. She also serves on the 2017–2018 Industry News and Current Events Subcommittee for PRSSA National.
Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. Most conferences focus on media relations, crisis communications, socialmedia, and measurement, plus a well-known awards show. Only 39 trophies are awarded each year.
The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. The Trust Gap Widens . Building Trust.
Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the socialmedia juggernaut had to say. Vice President, Marketing Technology. User Growth. Mobile Users. Christopher S.
Snapchat, the shiniest new object in socialmedia (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Vice President, Marketing Technology. Let’s see what the company had to report. User Growth. Christopher S.
Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Its influence on socialmedia analytics is still second to none. Because of its open data and analytics, Twitter is still a rich source for qualitative socialmedia data.
percent in 2017, hitting $83 billion.” The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. Earned media appears across a variety of channels and outlets, including socialmedia, journalistic outlets, and online communities.
Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Media type (e.g., Socialmedia accounts. Also, keep your eyes peeled on Twitter, as many media moves are announced there. Role (exact job titles).
Socialmedia continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. The post The Most Epic PR Fails of 2017 appeared first on Barokas Public Relations. PR Fail Level: No comment.
Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and socialmedia management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a socialmedia personality.
9 at the PRSA 2017 International Conference in Boston. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. 9 at this year’s PRSA 2017 International Conference in Boston. Recent data suggests otherwise.
According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). In the United States, 81 percent of Americans are on socialmedia.
For years, I’ve been discussing the changing roles of PR professionals as a result of socialmedia. Their study, “ Roles in SocialMedia: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in SocialMedia?”
2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Successful Journalists Use SocialMedia. Top 10 U.S.
Snapchat, the shiniest new object in socialmedia (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Vice President, Marketing Technology. Let’s see what the company had to report. User Growth. Christopher S.
In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. Whether 140 characters, 280 characters, or an entire novel, creating and giving value is still the most viable long-term strategy for socialmedia in general, and Twitter specifically.
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