Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Given what we know: Multimedia sparks consumer engagement.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. 20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. As I understand her words, the act of reading is something greater than simulation for your mind.

Content Marketing 106

Content Marketing Marketing Storytelling Course 106

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

Creativity 120

Creativity SEO Mobile Journalism 120

The Stalwart Blog

DECEMBER 5, 2016

What digital storytellers do you think will crush it in 2017? Clearly, big brands aren't shying away -- Cadillac, Method and Under Armour have already signed on as The Outline's initial sponsors. . Joshua, I am rooting for you! .

Storytelling 60

Storytelling Journalism Print Mobile 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. What can PR professionals expect in 2018?

Trends 185

Trends Storytelling Corporate Leadership 185

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Sword and the Script

NOVEMBER 19, 2019

3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development. The post Storytelling is the Essence of Brand Development; Off Script No.

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Storytelling Branding Brand Customer Service 89

PR 20/20

FEBRUARY 21, 2017

And that’s not stopping in 2017. In its post, Content Marketing in 2017: 5 Trends That will Change the PH Landscape (shared 6,200 times according to BuzzSumo), Rappler ( @rapplerdotcom ) argues that content marketing is only breaking ground of its true potential. Focusing on awesome storytelling to captivate readers.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. An earlier version of this post was published 11/9/2017 on the AMA Executive Circle blog.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. Storytelling and marketing are the same thing,” he said. Now is the best time in history to be a storyteller.

Conference 138

Conference Film Storytelling Journalism 138

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. If 2017 was any indication, we will face these trends sooner rather than later.

Trends 161

Trends Publicity SEO Advertising 161

PRSay

APRIL 28, 2022

This professional family tradition meant I was raised by storytellers, people who understood the power of their words. From the way my mom used her skills to advocate for better education for all children to the award-winning campaigns my grandfather and uncle created, I witnessed the power of good storytelling firsthand.

Storytelling 148

Storytelling Study Education Resources 148

Deirdre Breakenridge

MARCH 14, 2018

I started blogging in May 2017 and have been blogging on a regular basis for almost a year. I launched a weekly Facebook live show in June 2017. We need to add our voice and personality to our storytelling and professional practice, without worrying about what others may think about us. Because there is only one you.

Education 224

Education Community Social Media Energy 224

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Multimedia Development & Visual Storytelling. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional.

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Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. It’s pure storytelling. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

Agility PR Solutions

FEBRUARY 4, 2019

In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling. New York City-based SourceCode Communications, launched in 2017 by Hotwire Global vets Becky Honeyman and Greg Mondshein, was built on the premise of returning a level of humanity […].

Agency 104

Agency Storytelling Communications Publicity 104

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Branding 149

Branding Brand Storytelling B2B 149

PRSay

SEPTEMBER 17, 2019

Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. And if you aren’t sure how, check out our visual storytelling guide.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

Presspage

OCTOBER 6, 2017

Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. In particular, the SEO options and storytelling features captured my attention. We hope to generate curiosity and desire among people who are thinking about visiting Curacao.”

Tourism 122

Tourism SEO Storytelling Social Media 122

Communications Conversations

MARCH 9, 2022

Now, I couldn’t find a ton of recent info on how their program is coming along, but I did find this deck from 2017 that listed out some pretty solid results: I know a number of people who work at Salesforce (and seem to love it, by the way), and these LinkedIn posts are pretty indicative of what I usually see. What about Salesforce?

Employee 183

Employee Social Media Media LinkedIn 183

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. So wrote Richard Steele of SY Partners in an opinion piece called The CMO Agenda For 2017: Make Marketing Creative Again for MediaPost.

Creativity 60

Creativity Storytelling B2B Film 60

Ishmael's Corner

JULY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from Lebron. Techniques For Effective Business Communications.

Storytelling 79

Storytelling Media Conference Communications 79

PRSay

JULY 22, 2021

In a 2017 study published in Harvard Business Review , people who worked in high-trust companies reported 74 percent less stress, 50 percent higher productivity and 40 percent less burnout than those at low-trust companies. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif.

Employee 148

Employee Exercises Study Meeting 148

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. I will continue to show my gratitude in 2017 and beyond!

Skype 150

Skype Industry Storytelling Interviews 150

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. And in 2017, Unilever bought it for $1 billion. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 106

Leadership Branding Brand How To 106

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? Interactive content and visual storytelling. Who can you hand your brand to in 2017? Silos get busted in 2017. Top 10 B2B Marketing Trends. Collaboration.

B2B 40

B2B Trends Marketing Customer Service 40

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” “The balance isn’t difficult,” she says.

Writing 122

Writing Creativity Local Pitching 122

NewsWhip

OCTOBER 10, 2019

In 2017, Christmas articles alone were pinned some 10 million times. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. The rest of Pinterest has already moved on to the next Holiday. Total Engagements per Holiday on Pinterest.

Pinterest 113

Pinterest Trends Comparison Data 113

Beyond PR

JANUARY 9, 2017

But before you set your DVR and tweet about your media appearance, here are a few things to consider when planning your 2017 PR Moves: Step up to the Mic. Here’s where the art of storytelling takes place. How will you incorporate media into your 2017 PR Plan?

Nonprofit 40

Nonprofit Television Radio Newspapers 40

PR Fuel

JUNE 13, 2017

Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Another big idea for 2017 will be bold colors as companies are moving away from humdrum brands and color schemes. The post 5 Ideas to Transform Your Website in 2017 appeared first on eReleases.

Pinterest 40

Pinterest Mobile eBook Video 40

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Thomas (@UofStThomasMN) September 25, 2017. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113