Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. After the infamous horror film “IT” was remade in 2017, Warner Bros. Competitors often take on campaigns to create the most hype–as Burger King did for Halloween in 2017 when they trolled McDonald’s.

Film 131

Film Viral YouTube eBook 131

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. But, imagine being someone whose job it is to make news. How important is fake news and that issue to them?

Video 205

Video Journalism Social Media Study 205

Cision

MAY 12, 2017

The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Branding 160

Branding Brand Viral Crisis Management 160

Business Wire

OCTOBER 30, 2017

According to Vidyard’s 2017 Video in Business Benchmark report, a video less than 90 seconds in length sees an average retention at the end of 53%. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.

Infographics 154

Infographics Travel Product Launch Video 154

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

JANUARY 6, 2021

You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. BlackLivesMatter.”. With no duty of care, without a second thought.

Communications 199

Communications Viral Fashion Public Affairs 199

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. That’s where your content marketing efforts come into to play.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. Brands love to talk about going viral; Dubin actually did it. And in 2017, Unilever bought it for $1 billion. The brand’s success was about more than just going viral or getting lucky. In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side.

Leadership 106

Leadership Branding Brand How To 106

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. For example, the 2017 Fyre Festival achieved success largely thanks to influencer support by Kendall Jenner and Bella Hadid. #12 Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Gina Luttrell (@GinaLuttrell) October 9, 2017. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In

Social Media 120

Social Media Conference Media Corporate 120

PRSay

SEPTEMBER 17, 2019

Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement.

Product Launch 149

Product Launch Storytelling Social Media Video 149

The Stalwart Blog

DECEMBER 20, 2017

Doing so successfully will require an expert touch from professionals who understand the anatomy of a story that gives it the best chance of going viral. Politics aside, the 2017 “America First” narrative sets up next year as one where the world will view U.S. The American Backlash Will Be Real.

Company 114

Company Viral Travel Corporate 114

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

In 2017 a pair of entrepreneurs from Google founded a new company to sell goods usually found at convenience or corner stores – in vending-machine-like “pantry boxes” placed in other businesses and residential buildings around town. Could it have intentionally courted controversy by making light of workplace harassment issues?

Corporate 149

Corporate Viral Community Crisis 149

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather. But what lessons can we take from the chaos?

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Solo PR Pro

AUGUST 29, 2017

You can pray for viral or train for a marathon. Nobody knows when something might go viral. If people hear your message one out of 10 times and need to hear something between 3-100 times before it sticks, how much more do brands need to communicate now than three, five or ten years ago? Get your summer Spotify list on cue.

Communications 47

Communications Viral Energy Measurement 47

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Branding 118

Branding Brand Video Social Media 118

Critical Mention

NOVEMBER 26, 2018

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. With social media’s marketing power increasing exponentially, brands want to create content that will go viral.

Marketing 80

Marketing SEO Advertising Advertising 80

Stephen Waddington

FEBRUARY 10, 2019

The Fyre that keeps on burning Fyre was a luxury music festival scheduled to take place in the Bahamas in 2017. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received?

Viral 68

Viral Journalism Analytics Case Study 68

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. Frank Strong (@Frank_Strong) July 21, 2017. By Rotor Rooter. On bathroom etiquette.

Advertising 66

Advertising Advertising Viral Video 66

Buchanan PR

OCTOBER 5, 2023

A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The original viral “ketchup and seemingly ranch” post. Thus began a downward spiral of Swift’s image in the media.

Strategy 88

Strategy Media Viral Trends 88

Reputation Us

MARCH 16, 2022

A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. It can mean insisting something is true despite lacking clear evidence.

Reputation 78

Reputation Government Film Viral 78

Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Recent brands that have achieved this level of success were Dos Equis, Dollar Shave Club and Old Spice. Until next time!

Social Media 62

Social Media Video How To Media 62

Communications Conversations

JANUARY 16, 2017

Anecdotally, I’ve noticed a big trend during the back-half of 2016 (and in the first two weeks of 2017): Comments and shares are getting tougher for brands to come by. And, really, do “likes” signify meaningful engagement in 2017? And shares provide the virality we all crave as marketers/communicators.

B2B 60

B2B Twitter Viral Trends 60

Sword and the Script

NOVEMBER 19, 2019

The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. JC: At EarthLink, we leveraged a breakthrough story around serving our customers to develop our SD-WAN technology to a point where we drove a strategic sale of the company in Q1 2017.

Storytelling 89

Storytelling Branding Brand Customer Service 89

Buzzstream

FEBRUARY 3, 2021

Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

wiredPRworks

NOVEMBER 10, 2016

To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. The biggest misconception is that the campaign will go viral. It’s early in the morning and I will wake you up in time to greet and succeed in 2017. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Practical Law Construction

MAY 18, 2021

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). For example, according to sub-clause 18.1

Construction 121

Construction Government Radio Airlines 121

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

NewsWhip

SEPTEMBER 28, 2022

In 2017, Marcus Beard was working in communications for the treasury department in the U.K., where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. With this unprecedented amount of interest, we had to change how we were doing things.” .

Government 78

Government Viral Study Tools 78

MaccaPR

NOVEMBER 30, 2017

An Unhappy Coda The latest bump in 'Fearless Girl's' legacy occurred in October 2017, when the client’s parent company, State Street Corp, agreed to pay a $5 million settlement to 300 women and 15 black employees in a pay disparity suit after an audit found gender-based gaps in compensation. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

FEBRUARY 7, 2017

Blog posts in 2017 are taking longer to write and are longer in length. I’ve found the data from the Orbit study to be consistent with another recent and fairly comprehensive survey of 850 bloggers, which I reviewed here: Highlights from the State of Blogging in 2017 Survey. Read on to understand why.

B2B 60

B2B Blogging Data Survey 60

Beyond PR

MAY 12, 2017

The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

JUNE 16, 2021

In 2017, using proprietary data, Satrak revealed the slowest motorways. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. I recognise this is tough to understand in the abstract, so let me give you a couple of examples: This piece is a remake: Highways to Hell is a piece which we made for GoCompare.

Digital PR 160

Digital PR Film Instagram Writing 160