Waxing UnLyrical

MAY 10, 2017

#measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms. . — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. IR has a business focus.

Financial 97

Financial Measurement Communications Agriculture 97

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

Creativity 120

Creativity SEO Mobile Journalism 120

ReimaginePR

MARCH 30, 2020

Actions to Writing an Academic Research Proposal. write my essay online Such is also true for our students who miss an excessive quantity of school. At this point you have access to an on-line course choice portal for the 2016-2017 academic calendar year. The option to delay or near schools isn’t taken lightly.

Writing 120

Writing Education Course Community 120

Sword and the Script

DECEMBER 23, 2017

For me, this was a remarkable moment of introspection, which may well be fitting for the year’s end: when I went back with some level of agnosticism and reviewed at my own writing , those ideas that I deemed best were more often a blend of what I was reading with my marketing and PR experience, rather than my own original rants and ramblings.

Content Marketing 106

Content Marketing Marketing Storytelling Course 106

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Connect on LinkedIn at [link].

SEO 174

SEO Engineering Google Writing 174

Cision

MAY 2, 2017

It’s the foundation of marketing in 2017. Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Social Media = Peanut Butter.

Social Media 167

Social Media Media Local Pitching 167

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 211

Writing Communications Marketing B2B 211

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. A useful external PR industry benchmark is the 2017 PRSA Corp Salary Snapshot which pegs an in-house communications director at $149,300, for example. Give our services a try. Talk to us!

Survey 90

Survey Corporate Comparison Financial 90

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets. PR is always evolving. Owned Media & Content Strategy.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

OCTOBER 11, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. The post Help write the CIPR’s story as part of 70th anniversary project appeared first on Stephen Waddington. How to submit a pitch. Thanks for stopping by. Please sign-up here.

Writing 111

Writing Guidelines Community Pitching 111

Cision

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. Image source: The 2017 Cision State of the Media Report. Journalists want high quality content from brands so they can write better news stories. United Nations (@UN) April 30, 2017. Journalists are society’s eyes. We as humans hold journalists to a higher standard.

Branding 253

Branding Brand Government Ethics 253

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. We learned a lot about the viability of visual content in the 2017 State of the Media. Blog Content Creation. Content Distribution & Amplification. How to do it? Infographics. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

JULY 19, 2017

A good place to start is Cision’s free 2017 Holiday Gift Guide Pitch Kit , which outlines important bloggers and editors for major media outlets in the U.S., Write a standout pitch. Most publications publishing a gift guide have allocated gift guide editors who are responsible for putting together the pages. Find that person.

Pitching 235

Pitching Print Creativity Blogging 235

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017. Which is better: reach or time?

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

Cision

JUNE 26, 2017

Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Which means pretty much all marketing pros who want to stay on top in 2017.) A post shared by Cision (@cisionglobal) on Feb 16, 2017 at 9:34am PST. What are the attributes of a good Instagram image?

Instagram 109

Instagram How To Mobile Community 109

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about.

Tools 108

Tools SMB Survey Software 108

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert.

Communications 64

Communications Marketing Radio Airlines 64

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Cision

JUNE 29, 2017

With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. We shouldn’t lose the art of the pitch or an appreciation for great writing. Known as a progressive communications strategist, Ben Wyskida recently joined the ranks of Fenton PR as the new CEO. Become a Fenton Fellow !

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Cision

JULY 13, 2017

I feel like that is the final piece to really being connected to a brand and not just write a post and move on from each other. If so, download our free 2017 Holiday Gift Guide Pitching Kit to connect with influencers who can promote your brand. I love when a brand notices my posts and shares my posts on their channels too.

Pitching 233

Pitching How To Real Estate Twitter 233

Flack's Revenge

FEBRUARY 6, 2018

January 2017 – They hire Campbell Brown , former TV news anchor, to lead news partnerships. January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. February 2017 – Takes the fake news fight to Europe and partners with Google to combat influence in elections.

Facebook 120

Facebook Journalism Local Google 120

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. The post Marketing Budgets, Planning and Benchmarks for 2017 [UML] appeared first on Sword and the Script.

Marketing 60

Marketing Survey B2B Study 60

Cision

MAY 22, 2017

It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release. Multimedia assets: Cision’s 2017 State of the Media Report found that 71 percent of journalists and influencers will almost or often use multimedia assets in their content.

Case Study 210

Case Study Study Trends Web 210

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. The 2016 Linqia Influencer study shows that in 2017, costs for influencer programs have increased, averaging $50,000-$100,000 per influencer. Do not forget this step!

Marketing 157

Marketing Guidelines Measurement Analytics 157

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” When did you first become interested in writing poetry?

Writing 122

Writing Creativity Local Pitching 122

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.

Infographics 154

Infographics Travel Product Launch Video 154

PRSay

MARCH 9, 2017

If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”. Graphics from the 2017 State of Blogging Report by ConvertKit .

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 67

Writing B2B Analytics Print 67

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. She advises writers to “Build a corner.

Creativity 60

Creativity Writing Skype Travel 60

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Fashion 227

Fashion Travel Interviews Instagram 227

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent.

Communications 149

Communications Employee Leadership Writing 149