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The PR “Losers” of 2018

ImPRessions - Crenshaw Communications

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? In 2018, past misdeeds caught up with Facebook.

Banking 257
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How To Master Branding in 2018

Ronn Torossian

The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

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2018 Content Calendar + Template (Why You Need One And How to Use it)

Cision

When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. We’re publishing our editorial calendar for 2018 early to give you plenty of time to work on it for the new year.

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12 Months of Content Marketing For 2018

Cision

The post 12 Months of Content Marketing For 2018 appeared first on Cision. When it comes to content marketing a calendar is your best ally. Click here to access our free content calendar planning template. Images: Pixabay 1 , 2 , 3 ).

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Top 5 Digital Skills to Learn in 2018

The Proactive Report

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. And video is growing at breakneck speed.

Analytics 228
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The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Recruit a Team With a Unified Vision. True branding starts from within.

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Five Key Takeaways from the 2018 Growth PR Conference

Onclusive

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Ty Shay, CMO of Lifelock, opening up the 2018 Growth PR Conference. Create an omnichannel communications strategy.