Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Then, in 2018, they reported the 2017 median as $89k.

Survey 113

Survey Agency Report Corporate 113

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 72

Survey Trends Communications Storytelling 72

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. It is an incentive aimed at promoting innovation. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. It was a super showcase of both inclusivity and the future of sports.

Sports 94

Sports Communications Viral Fashion 94

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Opportunities for independent journalism. Block Club Chicago reportedly sends a daily newsletter to some 82,000 people.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Survey 97

Survey Media Relations Corporate Communications 97

PRSay

FEBRUARY 27, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. It was a super showcase of both inclusivity and the future of sports.

Sports 73

Sports Communications Viral Fashion 73

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR stands to impact advertising companies most of all. Public relations campaigns make take on more awareness building as advertising rebuilds. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

PRSay

NOVEMBER 19, 2018

As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Copyright © 2018 Ann Wylie. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? The day the bank called your loan. Luckily. . All rights reserved. .

Storytelling 149

Storytelling Case Study Writing Banking 149

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Come Tuesday April 17, 2018 at 6.15pm in the heart of North Beach San Francisco for an informal Media Salon.

Company 92

Company Media Web Advertising 92

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. The result was an all-boats-rise in the advertising market. “It’s time to grow up. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple.

Analytics 150

Analytics Data Big Data Technology 150

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). Brands in Politics ).

Content Marketing 122

Content Marketing SEO Social Media Publicity 122

PRSay

JANUARY 14, 2020

Second, that combination of advertising and public relations was a seminal moment. I got my kicks out of relationships with CEOs,” he noted, and he was a valued counselor to such leaders as Coca-Cola’s Roberto Goizueta and Johnson & Johnson Corporate Vice President Bill Nielsen.

Leadership 158

Leadership Automotive Employee Corporate 158

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” million for the full year in 2018 , the last full year report the company published as a public company. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

Bianchi Biz Blog

SEPTEMBER 5, 2024

It has held this title since 2018 in the World Happiness Report. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Business environment in Finland Finland has been crowned as the happiest country in the world seven times in a row. At the heart is trust. Finland is built on it.

Marketing 100

Marketing Radio Automotive Television 100

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2018: 20 Insightful PR and Marketing Predictions for 2018. Fast-vertising.

Marketing 213

Marketing Content Marketing Social Media Employee 213

Shift Communications

JANUARY 29, 2018

Major corporations in the Fortune 500. Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Major Corporations. Corporations: 0.05%. Corporations: 5 out of every 10,000 followers engages with content. News publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Mark My Words

MARCH 9, 2018

Middle East Eye – 9th March 2018. Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with some estimating more than $1m has been spent.

Advertising 60

Advertising Advertising Corporate Course 60

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. For the original blog, please visit here. Many factors that contribute to this success are also very relevant for the business environment.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

NOVEMBER 27, 2018

There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1 2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation.

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

DECEMBER 24, 2019

Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it.

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 90

Agency Trends Marketing Survey 90

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. The full report in PDF format is available without registration: The CMO Survey Highlights and Insights August 2018. It is available in PDF format with registration: How Brands Win in the Digital Economy: CMO Survey 2018.

Survey 83

Survey Marketing Exercises Study 83

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. A reset on advertising spend. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Barokas

JULY 10, 2019

Maybe it’s a logo, a product or even an advertisement. But in 2018, the company sent out a single tweet that was provocative enough to turn heads; coming out in opposition against President Trump’s decision to reduce the size of two national monuments in Utah: Bear Ears and Grand Staircase-Escalante. .

Brand 97

Brand Branding Creativity Examples 97

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. I did put that question to a survey of corporate communicators that recently went to market – so I may have data one way or the other in a month or so. However, I haven’t seen a single data point about PR moving in-house.

Agency 74

Agency Leadership Corporate Training 74