ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby). Click To Tweet.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. Or do so, knowing you might overlook a good creative idea. The Denny’s stunt was the brainchild of an advertiser and not a PR pro. and execute on them ? Talk to Us !

Creativity 60

Creativity Infographics B2B Corporate 60

Prohibition

JANUARY 2, 2018

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising. For political advertisers, we’re working on a tool that will let you search an archive of ads they’ve run in the past.

Advertising 48

Advertising Advertising Facebook Creativity 48

Sword and the Script

JANUARY 29, 2019

That changed in 2018. To that end, here are a few creative PR ideas to help the recruiting shop out. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics.

Resources 76

Resources Creativity Publicity Local 76

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. The results?

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Stephen Waddington

JUNE 29, 2021

This is likely to be most applicable to agencies in the creative and professional services sector. According to HM Revenue & Customers £5.3bn of R&D tax relief support was claimed for the financial year 2018-19. This category includes public relations and communications firms, advertising, and media agencies.

Agency 171

Agency Enterprise Software Financial 171

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand. Photo credit: parradee ]

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? And it’s killing your ability to be creative with your campaigns. This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Staying Creative With Content. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

FEBRUARY 4, 2019

Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2018. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. As a result, podcasting is underserved by advertising.

Measurement 90

Measurement Analytics Comparison Advertising 90

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Creative skills (26%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Our Ultimate List of the Best PR Tools for 2018. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. 30) Companies build in-house creative agencies. 4% said to drive loyalty.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Now, to be fair, that 51% number is a drop from 62% in 2018. Today, quality rules (as does advertising). They bought in.

Social Media 123

Social Media Marketing Media LinkedIn 123

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

NewsWhip

SEPTEMBER 1, 2022

The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention. We wanted to see if we could find a way for communications and PR specialists to steal a march through some data-informed insight.

Brand 78

Brand Branding Data Viral 78

PRSay

OCTOBER 7, 2018

It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students. “I I don’t succeed all the time.”. How much did the brand grow?

Conference 125

Conference Creativity Internal International 125

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Speaking at the event, Contagious’s team of creative experts presented their list of the top trends that “ nobody cares about in 2018 ”, and guess what made the list? And we’re not alone.

Trends 58

Trends Big Data Creativity Data 58

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Barokas

JULY 10, 2019

Maybe it’s a logo, a product or even an advertisement. But in 2018, the company sent out a single tweet that was provocative enough to turn heads; coming out in opposition against President Trump’s decision to reduce the size of two national monuments in Utah: Bear Ears and Grand Staircase-Escalante. .

Brand 97

Brand Branding Creativity Examples 97

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 101

Survey Report Media B2B 101

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. A reset on advertising spend.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 30, 2017

A new study by the Association of National Advertisers (ANA) is warning the industry of an approaching “ talent crisis ,” according to reporting by Erik Oster for Adweek. For example, two of the most prominent trade publications in the industry include the words “ad” or “advertising” in their titles. Give our services a try.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

SEPTEMBER 25, 2018

Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. The full report in PDF format is available without registration: The CMO Survey Highlights and Insights August 2018. c) marketing technology ( martech ) platform experience – 18%.

Survey 84

Survey Marketing Exercises Study 84

Sword and the Script

SEPTEMBER 11, 2018

That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. creative ideas and execute them?

Software 96

Software Comparison Measurement Content Marketing 96

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media Radio 79

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Registration opens in October 2018, but you can sign up now for event updates and a special discount code. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. on advertising. Is it serious social responsibility or is it a straightforward advertising-spend?

Education 125

Education Financial Engineering Transportation 125

Sword and the Script

AUGUST 11, 2018

If she finds that change frightening, I can only imagine the sleepless nights big advertising must be having. Erik Sherman (@ErikSherman) August 6, 2018. If there’s a good time to turn on paid media, it’s to reinforce a campaign like this: Use PR to build a brand and advertising to reinforce it. and execute them? Talk to Us !

Marketing 70

Marketing B2B Pitching Advertising 70